Click here to close now.


News Feed Item

MaxMedia Announces You&Me Advanced Philosophy for Helping Marketers Deliver Holistic Consumer Experiences

Marketers are continuing to shift their focus to better understand the “consumer journey” in order to increase brand visibility and sales. Yet many businesses do not consider consumer needs and all the engagement touch points until they detect a breakdown that threatens both sales and brand image. To mitigate this issue, MaxMedia, an all-inclusive consumer engagement agency focused on delivering a unified, consumer-centric brand experience across multiple platforms, today introduces You&Me — an advanced philosophy dedicated to inspiring marketers to rethink how they engage with consumers and view the “consumer journey.”

You&Me encourages marketers to share control with their consumers throughout the entire experience in order to build brand loyalty and eliminate friction points. MaxMedia devised this concept while speaking about customer experience at a conference and said, “It’s not about B2B or B2C – it’s about You&Me.”

“What we need to do as a collective is stop assuming things and really get down to talking to consumers,” said Chuck Job, MaxMedia’s director of experience design.

The You&Me philosophy dives into a brand’s DNA, defines the experience, understands consumers’ needs and actions, identifies insights and defines key characteristics that should be present throughout the entire experience – ultimately providing marketers with vital insight. You&Me also identifies the various phases of a consumer’s journey and uncovers hidden friction points in the brand experience, providing marketers an opportunity to re-align them before they inflict further damage on the relationship. To do this, You&Me integrates market research – what people say – and consumer experience research – what people do – to develop deep, focused insight and solutions for the lifecycle of a consumer’s journey. For this reason, MaxMedia places high value on ethnographic research.

“Consumers require marketers to connect with them as if they know them on a personal level. And, in today’s world, where every consumer complaint can be spotlighted on the Internet, brands must be mindful of each touch point to ensure consumers can glide smoothly between the online and offline worlds,” said Keehln Wheeler, chief executive officer and president, MaxMedia. “You&Me was created out of the notion that the consumer journey should focus on the more intimate and granular level of You&Me — the interaction between a brand and a consumer.”

MaxMedia is supporting the introduction of the You&Me philosophy by reorganizing its traditional digital agency structure into a model where consumer experience is the catalyst. To create the optimal consumer journey from beginning to end, MaxMedia has invested in new talent with skills that merge traditional creative and technology with design and user experience.

“We are in an era of the empowered consumer and therefore, it’s important for marketers like us to be equipped with the right team of people to help manage this ever-changing catalyst in order to deliver a seamless consumer experience,” says Chuck Job, Experience Design Director. “We’re excited to place MaxMedia’s You&Me philosophy into our thinking as it will help us to develop a strategy around honing in on what our brand means in the mind of a consumer…this is a crucial element for driving brand loyalty.”

MaxMedia will also provide various tools and resources for like-minded marketing executives and key decision makers, including: Skype and Twitter chats, as well as a branded YouTube channel. The platforms will provide content covering a breadth of timely, prominent consumer experience topics. For more information on the You&Me philosophy, please visit or watch this short video:

About MaxMedia

Based in Atlanta, MaxMedia, is an all-inclusive consumer engagement agency dedicated to implanting a seamless experience for the consumer. MaxMedia integrates into its business a “You&Me” approach, dedicated to inspiring marketers to shift their mindset of the “consumer journey” process by placing consumers first/brand second to deliver an enhanced, meaningful experience. For more information please visit

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Interested in leveraging automation technologies and a cloud architecture to make developers more productive? Learn how PaaS can benefit your organization to help you streamline your application development, allow you to use existing infrastructure and improve operational efficiencies. Begin charting your path to PaaS with OpenShift Enterprise.
Recently announced Azure Data Lake addresses the big data 3V challenges; volume, velocity and variety. It is one more storage feature in addition to blobs and SQL Azure database. Azure Data Lake (should have been Azure Data Ocean IMHO) is really omnipotent. Just look at the key capabilities of Azure Data Lake:
Decisions about budgets and resources are often made without IT even having a seat at the table. As technologist we understand the value of DevOps - but do your business counterparts? If they don't, your DevOps initiatives could lose funding before they start. In her session at DevOps Summit, Jeanne Morain, Strategist / Author at iSpeak Cloud, LLC, will provide insights on how to bridge the gap between business and technology leaders. Attendees will learn prescriptive guidance on balancing wor...
SYS-CON Events announced today that Luxoft Holding, Inc., a leading provider of software development services and innovative IT solutions, has been named “Bronze Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Luxoft’s software development services consist of core and mission-critical custom software development and support, product engineering and testing, and technology consulting.
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of at least three separate application components: the software embedded in the device, the backend big-data service, and the mobile application for the end user's controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/...
Data loss happens, even in the cloud. In fact, if your company has adopted a cloud application in the past three years, data loss has probably happened, whether you know it or not. In his session at 17th Cloud Expo, Bryan Forrester, Senior Vice President of Sales at eFolder, will present how common and costly cloud application data loss is and what measures you can take to protect your organization from data loss.
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
In his session at @ThingsExpo, Tony Shan, Chief Architect at CTS, will explore the synergy of Big Data and IoT. First he will take a closer look at the Internet of Things and Big Data individually, in terms of what, which, why, where, when, who, how and how much. Then he will explore the relationship between IoT and Big Data. Specifically, he will drill down to how the 4Vs aspects intersect with IoT: Volume, Variety, Velocity and Value. In turn, Tony will analyze how the key components of IoT ...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
SYS-CON Events announced today that Cloud Raxak has been named “Media & Session Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Raxak Protect automates security compliance across private and public clouds. Using the SaaS tool or managed service, developers can deploy cloud apps quickly, cost-effectively, and without error.
As-a-service models offer huge opportunities, but also complicate security. It may seem that the easiest way to migrate to a new architectural model is to let others, experts in their field, do the work. This has given rise to many as-a-service models throughout the industry and across the entire technology stack, from software to infrastructure. While this has unlocked huge opportunities to accelerate the deployment of new capabilities or increase economic efficiencies within an organization, i...
“All our customers are looking at the cloud ecosystem as an important part of their overall product strategy. Some see it evolve as a multi-cloud / hybrid cloud strategy, while others are embracing all forms of cloud offerings like PaaS, IaaS and SaaS in their solutions,” noted Suhas Joshi, Vice President – Technology, at Harbinger Group, in this exclusive Q&A with Cloud Expo Conference Chair Roger Strukhoff.
Scott Guthrie's keynote presentation "Journey to the intelligent cloud" is a must view video. This is from AzureCon 2015, September 29, 2015 I have reproduced some screen shots in case you are unable to view this long video for one reason or another. One of the highlights is 3 datacenters coming on line in India.
“The Internet of Things transforms the way organizations leverage machine data and gain insights from it,” noted Splunk’s CTO Snehal Antani, as Splunk announced accelerated momentum in Industrial Data and the IoT. The trend is driven by Splunk’s continued investment in its products and partner ecosystem as well as the creativity of customers and the flexibility to deploy Splunk IoT solutions as software, cloud services or in a hybrid environment. Customers are using Splunk® solutions to collect ...