News Feed Item

MaxMedia Announces You&Me Advanced Philosophy for Helping Marketers Deliver Holistic Consumer Experiences

Marketers are continuing to shift their focus to better understand the “consumer journey” in order to increase brand visibility and sales. Yet many businesses do not consider consumer needs and all the engagement touch points until they detect a breakdown that threatens both sales and brand image. To mitigate this issue, MaxMedia, an all-inclusive consumer engagement agency focused on delivering a unified, consumer-centric brand experience across multiple platforms, today introduces You&Me — an advanced philosophy dedicated to inspiring marketers to rethink how they engage with consumers and view the “consumer journey.”

You&Me encourages marketers to share control with their consumers throughout the entire experience in order to build brand loyalty and eliminate friction points. MaxMedia devised this concept while speaking about customer experience at a conference and said, “It’s not about B2B or B2C – it’s about You&Me.”

“What we need to do as a collective is stop assuming things and really get down to talking to consumers,” said Chuck Job, MaxMedia’s director of experience design.

The You&Me philosophy dives into a brand’s DNA, defines the experience, understands consumers’ needs and actions, identifies insights and defines key characteristics that should be present throughout the entire experience – ultimately providing marketers with vital insight. You&Me also identifies the various phases of a consumer’s journey and uncovers hidden friction points in the brand experience, providing marketers an opportunity to re-align them before they inflict further damage on the relationship. To do this, You&Me integrates market research – what people say – and consumer experience research – what people do – to develop deep, focused insight and solutions for the lifecycle of a consumer’s journey. For this reason, MaxMedia places high value on ethnographic research.

“Consumers require marketers to connect with them as if they know them on a personal level. And, in today’s world, where every consumer complaint can be spotlighted on the Internet, brands must be mindful of each touch point to ensure consumers can glide smoothly between the online and offline worlds,” said Keehln Wheeler, chief executive officer and president, MaxMedia. “You&Me was created out of the notion that the consumer journey should focus on the more intimate and granular level of You&Me — the interaction between a brand and a consumer.”

MaxMedia is supporting the introduction of the You&Me philosophy by reorganizing its traditional digital agency structure into a model where consumer experience is the catalyst. To create the optimal consumer journey from beginning to end, MaxMedia has invested in new talent with skills that merge traditional creative and technology with design and user experience.

“We are in an era of the empowered consumer and therefore, it’s important for marketers like us to be equipped with the right team of people to help manage this ever-changing catalyst in order to deliver a seamless consumer experience,” says Chuck Job, Experience Design Director. “We’re excited to place MaxMedia’s You&Me philosophy into our thinking as it will help us to develop a strategy around honing in on what our brand means in the mind of a consumer…this is a crucial element for driving brand loyalty.”

MaxMedia will also provide various tools and resources for like-minded marketing executives and key decision makers, including: Skype and Twitter chats, as well as a branded YouTube channel. The platforms will provide content covering a breadth of timely, prominent consumer experience topics. For more information on the You&Me philosophy, please visit http://www.maxmedia.com/about/ or watch this short video: https://www.youtube.com/watch?v=6lbkRCnn_4w.

About MaxMedia

Based in Atlanta, MaxMedia, is an all-inclusive consumer engagement agency dedicated to implanting a seamless experience for the consumer. MaxMedia integrates into its business a “You&Me” approach, dedicated to inspiring marketers to shift their mindset of the “consumer journey” process by placing consumers first/brand second to deliver an enhanced, meaningful experience. For more information please visit http://www.maxmedia.com/.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Governments around the world are adopting Safe Harbor privacy provisions to protect customer data from leaving sovereign territories. Increasingly, global companies are required to create new instances of their server clusters in multiple countries to keep abreast of these new Safe Harbor laws. Is it worth it? In his session at 19th Cloud Expo, Adam Rogers, Managing Director of Anexia, Inc., will discuss how to keep your data legal and still stay in business.
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
Successful transition from traditional IT to cloud computing requires three key ingredients: an IT architecture that allows companies to extend their internal best practices to the cloud, a cost point that allows economies of scale, and automated processes that manage risk exposure and maintain regulatory compliance with industry regulations (FFIEC, PCI-DSS, HIPAA, FISMA). The unique combination of VMware, the IBM Cloud, and Cloud Raxak, a 2016 Gartner Cool Vendor in IT Automation, provides a co...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect...
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service. 

SYS-CON Events announced today that Cemware will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Use MATLAB functions by just visiting website mathfreeon.com. MATLAB compatible, freely usable, online platform services. As of October 2016, 80,000 users from 180 countries are enjoying our platform service.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...