Welcome!

News Feed Item

Rakuten to Acquire Stocks of Asia's Leading Online Market Research Fieldwork Agency, AIP

Rakuten, Inc. today announced that it has reached a basic agreement with a group of shareholders, which includes the largest individual shareholder, of AIP Corporation ("AIP"), a Tokyo-based leading online market research fieldwork agency in Asia, for the acquisition of its outstanding shares. Rakuten intends to make AIP a wholly owned subsidiary through the acquisition of the shares from existing shareholders. The acquisition price of the shares has not been disclosed.

AIP holds its proprietary research panels1 in 15 countries and regions throughout the world, primarily in Asia, and provides market research services mainly utilizing the Internet. AIP has offices in eight locations in North America, Europe and the Asia-Pacific, including its headquarters in Tokyo, and has a customer base that extends to 36 countries and regions throughout the world.

Rakuten started its research business in 2002. Its subsidiary, Rakuten Research, supports its clients' marketing activities through a wide array of services that meet the client's needs, such as offline research and MROC2, with a focus on online research. Rakuten Research boasts a proprietary research panel comprising of 2.28 million consumer panelists3, making it one of the largest survey panels in Japan. In recent years, it has also been expanding its offerings to Japanese clients looking to perform marketing activities internationally.

The Internet research market has seen rapid growth in Japan in recent years, and in 2013 it became a $11,335 million market that now accounts for 29%4 of the research market globally. In particular, remarkable growth is predicted in the Asian region, which will be backed by increased consumption as a result of economic growth, the aggressive entry of global corporate clients into the market, and the rapid increase of Internet users.

Rakuten has determined that through the acquisition of AIP's shares, Rakuten Research will further strengthen its international market research services for Japanese clients. Rakuten Research will be able to provide services that are capable of meeting the diverse needs of companies that are looking to expand into other countries by combining its domestic panel in Japan with the large-scale, high quality panels AIP holds in Asia. On the other hand, by joining the Rakuten Group, AIP will be able to provide its existing clients in countries all over the world with the market research services including Rakuten Research's panel, which are among the largest in Japan. In the future, the Rakuten Group will strengthen synergies between its research business and the other businesses being expanded throughout the world, while also accelerating its global expansion by means of enhancing its panels in various international markets.

1. Member organization of people who cooperate in responding to questionnaires for purposes of market research

2. MROC (Marketing Research Online Community) is targeted group of people who are recruited into a private online venue to participate in research-related activities such as discussions and exchange of insights over an extended period of time.

3. As of July 2014

4. ESOMAR "Global Market Research 2013," http://www.esomar.org/

About AIP Corporation

AIP is the leading online market research fieldwork agency in Asia. AIP's proprietary panels in 15 markets are actively managed to the highest standards, combined with dedicated multi-national/lingual consultants who are specialized in global projects - AIP ensures client's surveys are asking the right questions, to the right people, in the right language.

AIP has offices in Tokyo (HQ), Shanghai, Seoul, Hong Kong, New York, London, Singapore, and New Delhi.

About Rakuten Research:

Rakuten Research is the leading full-service market research agency in Japan. We recruit our proprietary panel of 2.3 million in Japan through our group company Rakuten, Inc, which is the leading e-commerce platform in Japan and one of the world's leading Internet service companies.

The validity of our panels is guaranteed and backed by our advanced technology and quality control systems. As one of the earliest online marketing research companies, we have built strong relations of trust with our clients.

About Rakuten, Inc.

Rakuten, Inc. (4755:Tokyo), is one of the world's leading Internet service companies. We provide a variety of products and services for consumers and businesses, with a focus on e-commerce, finance, and digital content. In both 2012 and 2013, Rakuten was ranked among the world's 'Top 10 Most Innovative Companies' in Forbes magazine's annual list. Rakuten is expanding worldwide and currently operates throughout Asia, Europe, the Americas and Oceania. Founded in 1997, Rakuten is headquartered in Tokyo, with over 11,000 employees and partner staff worldwide. For more information: http://global.rakuten.com/corp/.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle.
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Some people worry that OpenStack is more flash then substance; however, for many customers this could not be farther from the truth. No other technology equalizes the playing field between vendors while giving your internal teams better access than ever to infrastructure when they need it. In his session at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will talk through some real-world OpenStack deployments and look into the ways this can benefit customers of all sizes....
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin, ...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...