|By Marketwired .||
|July 17, 2014 10:11 AM EDT||
SAN FRANCISCO, CA -- (Marketwired) -- 07/17/14 -- SupersonicAds -- a leading in-app monetization and user acquisition platform -- today announced that it has changed the company name to Supersonic as part of a company-wide rebrand that promises to help elevate market share and better align with current offerings.
"We have witnessed first-hand the escalation of mobile in both brands' strategies to engage consumers and in developers willingness to build from a mobile first perspective," said Gil Shoham, Co-Founder and CEO, Supersonic. "With our new market positioning, we intend to double-down on our current strategy and aggressively go after more market share. The next 18 months are going to be make or break for many companies."
With mobile app developers and brands increasingly turning to monetization and user acquisition strategies, Supersonic has become the go-to source to power campaigns for clients on both the developer and brand sides. Supersonic works to ensure a symbiotic relationship between brands and developers. We help brands grow their users for their apps and in turn, we bring brand advertisers to apps in order to help developers monetize their content.
Globally, Supersonic boasts an impressive roster of developer and brand clients. Many of the developer clients are also using the Supersonic Supply-Side-Platform (SSP) to fulfill their supply side needs and to manage mobile ad network clients. Supersonic's mobile SSP was launched in 2012, and through the cloud-based SDK has become one of the fastest growing segments of the business due to the ease of integration as well as the baked in accessibility of inventory that allows developers to scale as needed and on demand.
Supersonic is the mobile advertising technology platform of choice for the app economy. Developers across the globe use our cloud-based SDK to serve beautiful video and native ads to generate significant revenue. Leveraging our advanced user acquisition technology, developers and brands target the right audiences and top the charts, while building sustainable engagement and substantial ROI. The company employs cutting edge machine learning models for Real-Time-Bidding, Supply Auctioning, device level targeting and Lifetime-Value prediction. We work with fortune 500 brands, as well as the world's largest app developers from our global offices in the US, Europe and Asia.
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