|By Marketwired .||
|July 18, 2014 11:57 AM EDT||
IRVINGTON, NY -- (Marketwired) -- 07/18/14 -- It was announced this week that leading social marketing company House Party, Inc. has won a 2014 Social TV Award for its recent Puppy Bowl X VIP House Party campaign.
The third annual Social TV Awards were announced on July 16th at the Social TV Summit in Los Angeles. The Social TV Awards recognize excellence across several categories for the effective use of social applications to drive viewers, engage them in programming and drive multi-screen engagement.
House Party received its Social TV Award in the Best Special Event category, which had an impressive list of finalists including campaigns for the Olympics, NBA All-Star Game and the NFL Draft. Sharing the spotlight were winners like "The Tonight Show with Jimmy Fallon" for Best Social TV Integration for Twitter, "Modern Family" for Best Social TV Integration for Facebook and HBO's "Game of Thrones" for Best Premiere Integration.
"We're so proud to be recognized for the work we've done with Animal Planet," said Chris Maher, House Party CEO. "This award validates our growing business in the TV and entertainment industry and reinforces our message to the networks -- that House Party consistently delivers what they're looking for: viewership, ongoing advocacy and the ability to integrate key advertising partners in programs proven to drive trial, engagement and consumer content."
Tens of thousands of fans participated in the Puppy Bowl X VIP House Party campaign, with the most passionate and influential 10,000 selected to drive anticipation and tune-in with weeks of social engagement and content creation culminating in parties across the country that authentically connected in-home viewing, social media and premium advertisers. This unique social activation helped make Puppy Bowl X the biggest one yet, driving over 40 million impressions, almost half a million social media posts and double-digit lifts in branding metrics like favorability and advocacy-intent -- in addition to driving awareness and trial for key Puppy Bowl X advertisers.
More information on the Puppy Bowl X VIP House Party campaign, including a video highlight reel, detailed results and authentic user-generated content (UGC), is available here.
About Animal Planet
Animal Planet, a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. Animal Planet consists of the Animal Planet television network, available in more than 94 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; Animal Planet L!VE, the go-to digital destination for round-the-clock, unfiltered access to the animal kingdom; and other media platforms including a robust Video-on-Demand (VOD) service, and merchandising extensions.
About House Party
House Party is an experience-driven social marketing platform that drives consumer recommendations, at scale, to build brands and increase sales. Our platform enables brands to easily identify influential advocates, engage them with in-person brand experiences, and amplify their advocacy through social media, generating unmatched results. House Party offers brands two advocacy marketing solutions -- House Party campaigns (for a shared group experience) and Chatterbox campaigns (for an individual brand experience). For clients who want to leverage the resulting earned-media content to create more effective paid digital media, House Party also offers "Reality Advertising."
House Party programs, all rigorously measured, are employed by many of the world's best-known brands, including Kraft, Kimberly Clark, MillerCoors and Hasbro. Follow us at @HousePartyInc.
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