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BCD Travel Pilots tripBAM, Driving Hotel Savings for Corporate Clients
|By Business Wire
|July 21, 2014 07:01 AM EDT
today announced a collaboration with BCD
Travel intended to help businesses capture savings when hotel rates
drop after a property is booked. The global travel management company
recently launched a pilot program with a handful of its corporate
clients, including Sapient and WellPoint, to test whether travelers
would widely use the tool and measure the amount of savings clients
might expect from using it.
Encouraged by the promise of tripBAM, BCD Travel is expanding the pilot
program this summer to include a larger group of clients, as more
companies seek creative technologies to combat rising hotel costs and
increase hotel attachment rates.
tripBAM’s hotel shopping service uses patent-pending “cluster”
shopping processes to find savings on more than 60 percent of hotel
groups searched, with average savings of more than $50 per night. BCD
Travel is a leading global travel management company, recording more
than $22 billion in sales in 2013. The global TMC will highlight its
full range of offerings at booth # 1239 at the Global
Business Travel Association conference in Los Angeles on July 26-30.
“tripBAM addresses two current challenges. It makes hotel rate
fluctuations visible and actionable to business travelers, and also
makes travelers more informed hotel shoppers by exposing them to
relevant lower cost alternatives through its cluster capabilities,” said
April Bridgeman, senior vice president of strategic marketing at BCD
Travel. “With increasingly sophisticated hotel revenue management
practices driving frequent rate changes, this service helps us discover
opportunities to achieve same hotel savings as well as to steer
travelers to preferred hotels.”
BCD Clients See Improved Hotel Compliance Opportunities via tripBAM
BCD client Sapient,
a leading global provider of business technology and consulting
services, began its tripBAM pilot in the second quarter of 2014.
Shopping a mix of preferred hotel suppliers and select properties
outside of Sapient’s program, tripBAM delivered savings opportunities on
39 percent of clusters shopped. “The results we’ve seen so far are most
promising,” said Michelle De Costa, director of global travel and
client experience for Sapient. “As we work with BCD to put together
hotel cluster searches using tripBAM, we’re also seeing increased use of
our preferred hotels.”
one of the nation’s leading health benefits companies, initially piloted
tripBAM to shop for rate savings only at the property already booked by
the traveler. Shopping only this limited scope, when savings were found,
WellPoint averaged a room rate reduction of $44 per booking. “This
initial test, even on such a small scale, shows there are new,
incremental savings to be found in traditional travel categories,” said
Cindy Heston, director of travel and events at WellPoint. “We’re taking
steps now to expand our tripBAM searches to clusters that will bias
towards our preferred hotel partners.” WellPoint uses Tbiz, a division
of BCD Travel, to manage its travel, and the company recently expanded
the range of its hotel cluster searches to also include preferred
BCD Automation and Service Enhance tripBAM’s Cost-Saving Services
When tripBAM delivers a new hotel option that meets the corporate
client’s savings threshold and program guidelines, BCD delivers a
customized email to the traveler that clearly describes the current
hotel, the new hotel option, the amount of savings, and a simple click
to accept or decline the opportunity. A larger, more varied group of BCD
clients are now piloting tripBAM, testing a range of services that
Integration that facilitates tripBAM shopping on hotel bookings made
by any corporate self-booking tool, as well as traditional offline
bookings made by BCD agents
The deployment of preferred hotel savings thresholds that improve
Automatic re-booking of lower rates at same-hotels, adding efficiency
and ensuring use of low rates
Automated copying of the traveler’s manager on the email detailing the
savings option, a tactic that has proven to improve compliance in the
majority of travel programs
Customized clusters that can be limited exclusively to preferred
hotels and chains
“tripBAM’s creative approach to seeking out hotel savings while meeting
corporate program guidelines represents the exact mix of new technology
and elegant service that corporate travel managers look for today, and
that will increase travelers' confidence in their managed travel
program,” said Bridgeman. “Our expanded pilots are intended to test not
the technology but traveler behavior. We want to measure how often
savings opportunities revealed by the tool are actually accepted by
travelers, under what conditions and by which traveler types so we can
determine more realistic savings opportunities for our clients.
Dependent on these results, we will decide whether or not to offer it
About BCD Travel
BCD Travel helps companies make the most of what they spend on travel.
For travelers, this means keeping them safe and productive, and
equipping them to make good choices on the road. For travel and
procurement managers, it means advising them on how to grow the value of
their travel program. For executives, we ensure that the travel program
supports company objectives. In short, we help our clients travel smart
and achieve more. We make this happen in nearly 100 countries with
11,000 creative, committed and experienced people. And it’s how we
maintain an industry-leading client-retention rate of more than 95%,
with 2013 sales of US $22.4 billion. For more information, visit www.bcdtravel.com.
is a new hotel shopping service used by corporations, hotels, travel
agencies and travelers. tripBAM uses patent-pending “cluster” shopping
processes to find savings on more than 60 percent of hotel groups
searched, with average savings of more than $50 per night. Launched in
April 2013, tripBAM earned GBTA’s
Spotlight on Transformation award and recognition from leading
corporate travel publications in the United Kingdom and the United
States. For more information about the service, go to www.tripbam.com.
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