Welcome!

News Feed Item

Marin Software Incorporates Product Feed Optimization Into Digital Marketing Platform

Integration With Productsup Allows Online Retailers to Customize Product Feeds and Dynamically Update Digital Marketing Campaigns According to Product Catalog Contents and Inventory Levels

SAN FRANCISCO, CA -- (Marketwired) -- 07/21/14 -- Managing a product inventory feed for thousands of products with thousands of ads across numerous search, social and display channels is often manual and error-prone . To streamline and automate the process, Marin Software (NYSE: MRIN), provider of a leading Revenue Acquisition Management platform for advertisers and agencies, has enhanced its Dynamic Campaigns product with new inventory feed management tools including an integration with Productsup, a leading provider of cloud-based product data management technology. Through Dynamic Campaigns, retailers can align product inventory with online ad campaigns and unlock the full potential of product-oriented advertising across affiliates, shopping engines, search, social and display channels.

News Facts:

  • Depending on the retailer, a product feed can contain thousands or millions of products. Ensuring digital ads and e-commerce sites match current product attributes can be a laborious process. Powered by Productsup, Marin Software automates the process, saving retailers time and improving the effectiveness of ad campaigns by serving consumers more relevant ads.
  • Digital marketers can now dynamically create campaigns within the Marin Software platform that will be automatically paused or optimized as inventory levels fluctuate or new products are introduced into the feed.
  • As inventory and product attributes change, retailers often struggle to maintain up-to-date ad creative. Integrating Productsup into the Marin Software platform allows marketers to automatically update ad creative across channels with the most recent product details. As product specs and inventory change, so do ads.
  • With Marin Software, marketers can manage their ROI by setting flexible bidding goals that vary by product, product category or business unit. For example, should an advertiser experience a surge in inventory or need to off-load inventory due to seasonality, automatic bidding rules can be set up to boost or pause the promotion of certain products accordingly.

Quotes:

  • "Lasoo provides upwards of 100,000 offers and by dynamically creating ads that accurately represent our inventory, Marin Software has helped us drive higher value visitors and improved the quality of consumers' experiences by linking them directly to the offers they're interested in," said Damien Donnelly, marketing analyst at Lasoo.
  • "We are excited about the integrated alliance we have built with Marin Software, one of the world's leading performance advertising platforms," says Markus Rottmaier, SVP Global Development & Partnerships at productsup.io. "The integration of Productsup within the Marin ecosystem allows retailers and brands to fully utilize the potential of their product-data driven ad campaigns to ensure maximum visibility of their products. New and existing Marin clients can now upgrade to Productsup's platform solution and independently analyze, optimize and enrich product data feeds in the most intuitive and simple way possible."

Forward-Looking Statements
This press release contains forward-looking statements including statements relating to Marin's new inventory feed management tools and its integration with Productsup. These forward-looking statements are subject to the safe harbor provisions created by the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to technical or implementation issues with our new inventory feed management tools or our integration with Productsup; adverse changes in general economic or market conditions; delays, reductions or slower growth in the amount spent on online and mobile advertising, particularly online video; and unforeseen developments in the digital advertising industry generally, technological changes; competition; and the fact that the search and mobile markets are emerging markets and rapidly evolving. These forward looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value and effect as well as other risks detailed in documents filed with the Securities and Exchange Commission, including our most recent reports on Form 10-Q and current reports on Form 8-K that we may file from time to time. Marin Software assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release.

About Marin Software
Marin Software Incorporated (NYSE: MRIN) provides a leading Revenue Acquisition Management platform used by advertisers and agencies to measure, manage and optimize more than $6 billion in annualized ad spend across the web and mobile devices. Offering an integrated platform for search, display and social, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions. Headquartered in San Francisco, with offices worldwide, Marin's technology powers marketing campaigns in more than 160 countries. For more information about Marin's products, please visit: http://www.marinsoftware.com/about-us/why-marin.

About Productsup
Productsup (www.productsup.io) is a Software-as-a-Service provider that brings you the most intuitive and intelligent cloud-based product data management platform. Advanced technology features enable you to collect product data from various sources, to optimize and structure the data, and to distribute customized product feeds to thousands of shopping and marketing channels - quickly and easily. A higher data quality ultimately leads to increased product visibility and improved performance marketing results. The solution addresses the individual needs of online merchants, marketing channels and agencies alike.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Between the mockups and specs produced by analysts, and resulting applications built by developers, there exists a gulf where projects fail, costs spiral, and applications disappoint. Methodologies like Agile attempt to address this with intensified communication, with partial success but many limitations. In his session at 18th Cloud Expo, Charles Kendrick, CTO & Chief Architect at Isomorphic Software, will present a revolutionary model enabled by new technologies. Learn how business and devel...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, will discuss how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technol...
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
New Relic, Inc. has announced a set of new features across the New Relic Software Analytics Cloud that offer IT operations teams increased visibility, and the ability to diagnose and resolve performance problems quickly. The new features further IT operations teams’ ability to leverage data and analytics, as well as drive collaboration and a common, shared understanding between teams. Software teams are under pressure to resolve performance issues quickly and improve availability, as the comple...
The proper isolation of resources is essential for multi-tenant environments. The traditional approach to isolate resources is, however, rather heavyweight. In his session at 18th Cloud Expo, Igor Drobiazko, co-founder of elastic.io, will draw upon their own experience with operating a Docker container-based infrastructure on a large scale and present a lightweight solution for resource isolation using microservices. He will also discuss the implementation of microservices in data and applicat...
Join IBM June 8 at 18th Cloud Expo at the Javits Center in New York City, NY, and learn how to innovate like a startup and scale for the enterprise. You need to deliver quality applications faster and cheaper, attract and retain customers with an engaging experience across devices, and seamlessly integrate your enterprise systems. And you can't take 12 months to do it.
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, will discuss how research has demonstrated the value of Machine Learning in delivering next generation analytics to im...
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
As you respond to increasing requests for new analytics, you need fast and flexible technology in your arsenal so that you can deploy the right workload to the right platform for the need at hand. Do you need self-service and fast time to value? Do you have data and application control and privacy needs, along with strict SLAs to meet? IBM dashDB™ is data warehouse technology powered by in-memory computing and in-database analytics that are designed for fast results, scalability and more.
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...