Welcome!

News Feed Item

Marin Software Incorporates Product Feed Optimization Into Digital Marketing Platform

Integration With Productsup Allows Online Retailers to Customize Product Feeds and Dynamically Update Digital Marketing Campaigns According to Product Catalog Contents and Inventory Levels

SAN FRANCISCO, CA -- (Marketwired) -- 07/21/14 -- Managing a product inventory feed for thousands of products with thousands of ads across numerous search, social and display channels is often manual and error-prone . To streamline and automate the process, Marin Software (NYSE: MRIN), provider of a leading Revenue Acquisition Management platform for advertisers and agencies, has enhanced its Dynamic Campaigns product with new inventory feed management tools including an integration with Productsup, a leading provider of cloud-based product data management technology. Through Dynamic Campaigns, retailers can align product inventory with online ad campaigns and unlock the full potential of product-oriented advertising across affiliates, shopping engines, search, social and display channels.

News Facts:

  • Depending on the retailer, a product feed can contain thousands or millions of products. Ensuring digital ads and e-commerce sites match current product attributes can be a laborious process. Powered by Productsup, Marin Software automates the process, saving retailers time and improving the effectiveness of ad campaigns by serving consumers more relevant ads.
  • Digital marketers can now dynamically create campaigns within the Marin Software platform that will be automatically paused or optimized as inventory levels fluctuate or new products are introduced into the feed.
  • As inventory and product attributes change, retailers often struggle to maintain up-to-date ad creative. Integrating Productsup into the Marin Software platform allows marketers to automatically update ad creative across channels with the most recent product details. As product specs and inventory change, so do ads.
  • With Marin Software, marketers can manage their ROI by setting flexible bidding goals that vary by product, product category or business unit. For example, should an advertiser experience a surge in inventory or need to off-load inventory due to seasonality, automatic bidding rules can be set up to boost or pause the promotion of certain products accordingly.

Quotes:

  • "Lasoo provides upwards of 100,000 offers and by dynamically creating ads that accurately represent our inventory, Marin Software has helped us drive higher value visitors and improved the quality of consumers' experiences by linking them directly to the offers they're interested in," said Damien Donnelly, marketing analyst at Lasoo.
  • "We are excited about the integrated alliance we have built with Marin Software, one of the world's leading performance advertising platforms," says Markus Rottmaier, SVP Global Development & Partnerships at productsup.io. "The integration of Productsup within the Marin ecosystem allows retailers and brands to fully utilize the potential of their product-data driven ad campaigns to ensure maximum visibility of their products. New and existing Marin clients can now upgrade to Productsup's platform solution and independently analyze, optimize and enrich product data feeds in the most intuitive and simple way possible."

Forward-Looking Statements
This press release contains forward-looking statements including statements relating to Marin's new inventory feed management tools and its integration with Productsup. These forward-looking statements are subject to the safe harbor provisions created by the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to technical or implementation issues with our new inventory feed management tools or our integration with Productsup; adverse changes in general economic or market conditions; delays, reductions or slower growth in the amount spent on online and mobile advertising, particularly online video; and unforeseen developments in the digital advertising industry generally, technological changes; competition; and the fact that the search and mobile markets are emerging markets and rapidly evolving. These forward looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value and effect as well as other risks detailed in documents filed with the Securities and Exchange Commission, including our most recent reports on Form 10-Q and current reports on Form 8-K that we may file from time to time. Marin Software assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this release.

About Marin Software
Marin Software Incorporated (NYSE: MRIN) provides a leading Revenue Acquisition Management platform used by advertisers and agencies to measure, manage and optimize more than $6 billion in annualized ad spend across the web and mobile devices. Offering an integrated platform for search, display and social, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions. Headquartered in San Francisco, with offices worldwide, Marin's technology powers marketing campaigns in more than 160 countries. For more information about Marin's products, please visit: http://www.marinsoftware.com/about-us/why-marin.

About Productsup
Productsup (www.productsup.io) is a Software-as-a-Service provider that brings you the most intuitive and intelligent cloud-based product data management platform. Advanced technology features enable you to collect product data from various sources, to optimize and structure the data, and to distribute customized product feeds to thousands of shopping and marketing channels - quickly and easily. A higher data quality ultimately leads to increased product visibility and improved performance marketing results. The solution addresses the individual needs of online merchants, marketing channels and agencies alike.

Media Contact:
Greg Kunkel
Corporate Communications, Marin Software
415-857-7663
press@marinsoftware.com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies' information technology needs. By understanding these buyers' content consumption behaviors, TechTarget creates the purchase inte...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business. Though, IoT is far more complex than most firms expected with a majority of IoT projects having failed. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, Chief IoTologist at Wipro, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology portfolios and business models to adopt and leverage IoT. He will delve in...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
Tricky charts and visually deceptive graphs often make a case for the impact IT performance has on business. The debate isn't around the obvious; of course, IT performance metrics like website load time influence business metrics such as conversions and revenue. Rather, this presentation will explore various data analysis concepts to understand how, and how not to, assert such correlations. In his session at 20th Cloud Expo, Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Sys...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
Information technology (IT) advances are transforming the way we innovate in business, thereby disrupting the old guard and their predictable status-quo. It’s creating global market turbulence. Industries are converging, and new opportunities and threats are emerging, like never before. So, how are savvy chief information officers (CIOs) leading this transition? Back in 2015, the IBM Institute for Business Value conducted a market study that included the findings from over 1,800 CIO interviews ...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive ad...
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Sho...
There are 66 million network cameras capturing terabytes of data. How did factories in Japan improve physical security at the facilities and improve employee productivity? Edge Computing reduces possible kilobytes of data collected per second to only a few kilobytes of data transmitted to the public cloud every day. Data is aggregated and analyzed close to sensors so only intelligent results need to be transmitted to the cloud. Non-essential data is recycled to optimize storage.