|By Business Wire||
|July 21, 2014 09:30 AM EDT||
AdTheorent, Inc., the first and only predictive targeting mobile ad network, today announced that it has been chosen by AlwaysOn as one of the 2014 AlwaysOn Global 250 winners. Inclusion in the AlwaysOn Global 250 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players in the Global Silicon Valley. AdTheorent was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
“AdTheorent is disrupting the mobile RTB advertising market through its technology platform, which combines predictive targeting and real time optimization to yield unprecedented engagement rates,” said Anthony Iacovone, CEO and Co-Founder of AdTheorent. “We are thrilled that AlwaysOn selected us as a top 250 Global Private company and look forward to continuing to deliver predictive engagement and ROI to our brand and advertiser clients.”
AdTheorent and the AlwaysOn Global 250 companies will be honored at AlwaysOn’s 12th annual Innovation Summit at the Computer History Museum on July 29th and 30th, 2014.
“As the expansion of the mobile and cloud markets continue, the companies on this year’s AlwaysOn Global 250 are racing to provide business and consumer users with the best products and services. The new generation of hardware and software solutions is making it possible for businesses to become even more efficient and profitable. Consumer apps are teaming up with smart advertising and marketing solutions, pairing consumers with goods and services from all across the globe,” says Tony Perkins, founder and editor of AlwaysOn. “The Global Silicon Valley is responding to shifting user patterns, as the desktop gives way to mobile devices. Business users are demanding seamless anytime, anywhere access their information—while consumers continue to ride the bleeding edge, creating and using the most powerful media applications technology has to offer. More legacy industries are being redefined by the innovation community, making the companies on this year’s AlwaysOn Global 250 the highest-growth opportunities in today’s private company marketplace.”
The AlwaysOn Global 250 winners were selected from among thousands of domestic and international technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2014 list.
A full list of all the AlwaysOn Global 250 winners can be found on the AlwaysOn website at: http://www.aonetwork.com/
AdTheorent is the world's first predictive mobile ad network, powered by a next-generation technology platform built to address the specific needs of the mobile advertising ecosystem delivering awareness and engagement solutions for advertisers. AdTheorent’s mobile advertising platform was built from the ground up to combine advanced, predictive, data technology that incorporates RTB and a proprietary real-time learning machine (“RTLM”) to achieve dramatic improvements in mobile advertising performance with the benefits of first generation mobile ad networks – premium mobile sites, brand safety, execution, and managed services. AdTheorent’s platform uniquely combines every major category of data about mobile consumers into precise and accurate adaptive models that identify the best ad impressions for improved conversion and awareness, and places bids in real-time within brand advertisers’ pricing parameters. The result to brands and marketers is higher conversion rates at a significantly lower cost -- The Intelligent Impression®. For more information, visit: www.adtheorent.com.
AlwaysOn is the leading business media brand connecting and informing the entrepreneurial community in the Global Silicon Valley. Founded by Red Herring founding editor, Tony Perkins in 2003, AlwaysOn’s mission is to continue to lead the industry by empowering its readers, event participants, sponsors, bloggers, and advertisers like no other media brand.
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