Welcome!

News Feed Item

Hasbro and Shapeways Launch SuperFanArt, New Website That Empowers Fans to Be Creators Using Hasbro Brands

Global branded play leader, Hasbro, Inc. (NASDAQ:HAS) and Shapeways, the leading 3D printing marketplace and community, today announced the launch of SuperFanArt, a website that enables fans inspired by Hasbro brands to showcase their artwork and sell their 3D printed designs on Shapeways.

Global branded play leader, Hasbro, Inc. and Shapeways, the leading 3D printing marketplace and comm ...

Global branded play leader, Hasbro, Inc. and Shapeways, the leading 3D printing marketplace and community, have teamed up to launch SuperFanArt, a website that enables fans inspired by Hasbro brands to showcase their artwork and sell their 3D printed designs on Shapeways. SuperFanArt debuts with pop culture phenomenon MY LITTLE PONY, inviting fans around the globe to create and share their inspired designs. (Photo: Business Wire)

SuperFanArt grants the passionate and talented Hasbro brand fan base a license to create exciting new art and product offerings. SuperFanArt will launch with the global fan favorite MY LITTLE PONY franchise, beloved for more than three decades. With more than 200 licensees spanning 17 countries and the “My Little Pony Friendship is Magic” animated series broadcasting in more than 170 countries around the globe, the MY LITTLE PONY franchise has become a significant part of pop culture transcending both age and gender. Additional Hasbro brands will be introduced in the coming months.

"Many fans of our brands have remarkable creative talents and SuperFanArt empowers these artists to create unique expressions of Hasbro brands,” said John Frascotti, CMO, Hasbro, Inc. "By partnering with Shapeways, the largest online marketplace for custom 3D printed products, we are able to provide artists with an unprecedented opportunity and also provide brand enthusiasts with access to unique one of a kind creations."

“Hasbro has a rich portfolio of iconic brands and popular characters, and SuperFanArt is a great opportunity for the Shapeways community to design and create with fan favorites,” said Peter Weijmarshausen, CEO and co-founder, Shapeways. “We’ve already seen a passionate MY LITTLE PONY following on Shapeways and are thrilled that Hasbro is opening its doors for the design community to actively work with a global brand. Shapeways enables anyone to get the products they want, and with this partnership, we can further expand this to fans to design products based on a major brand.”

At launch, SuperFanArt will showcase work by several talented fan artists:

  • Interested in computers since childhood, Brian Harris is a graphic artist, illustrator and web designer; he enjoys sculpting and modeling cartoon characters, both favorites from his childhood and today, including the MY LITTLE PONY brand
  • Brandon Lee Johnson is a student, 3D artist and longtime MY LITTLE PONY fan
  • Paul Philbin is an animation enthusiast and a fan of the MY LITTLE PONY brand since 2011
  • Currently residing in Seattle, Melinda Rose works in the computer games industry; she is a lifelong MY LITTLE PONY fan and an accomplished 3D designer
  • Born in Lyon, France, Christophe Vidal has studied mechanical engineering and design and opened his Shapeways shop in 2012; he loves how well MY LITTLE PONY characters adapt to 3D design and printing

Consumers can visit SuperFanArt to browse 3D printed products designed by the artists and then click through to each artist’s shop to place an order. Additional artists and 3D printed products will be featured on the site in the future, details and opportunities to be announced.

Available for sale beginning today, the artwork featured on SuperFanArt will also be on display at Comic-Con International in San Diego. To learn more, visit SuperFanArt.com or stop by the Hasbro booth #3213 at Comic-Con.

About Hasbro

Hasbro, Inc. (NASDAQ:HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 180 territories around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.

About Shapeways

Shapeways is the leading 3D printing marketplace and community, empowering designers to bring amazing products to life. By giving anyone the ability to quickly and affordably turn ideas from digital designs into real products, Shapeways is fundamentally changing how products are made and by whom. Through Shapeways, designers gain access to the best industrial 3D printing technology, capable of manufacturing products with complex designs in a wide range of high-quality materials. 3D printing turns raw materials into original products, from wedding rings to rocketships, model trains to iPhone cases, and prototypes to industrial engineering parts. The Shapeways community can sell their products, share ideas, and get feedback from creative consumers and other designers around the world. Headquartered in Manhattan, Shapeways also has factories and offices in Eindhoven, Long Island City and Seattle.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Loom is applying artificial intelligence and machine learning into the entire log analysis process, from start to finish and at the end you will get a human touch,” explained Sabo Taylor Diab, Vice President, Marketing at Loom Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ar...
It is ironic, but perhaps not unexpected, that many organizations who want the benefits of using an Agile approach to deliver software use a waterfall approach to adopting Agile practices: they form plans, they set milestones, and they measure progress by how many teams they have engaged. Old habits die hard, but like most waterfall software projects, most waterfall-style Agile adoption efforts fail to produce the results desired. The problem is that to get the results they want, they have to ch...
"We are a monitoring company. We work with Salesforce, BBC, and quite a few other big logos. We basically provide monitoring for them, structure for their cloud services and we fit into the DevOps world" explained David Gildeh, Co-founder and CEO of Outlyer, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 21st Int\ernational Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their ...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, Doug Vanderweide, an instructor at Linux Academy, discussed why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers wit...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities. In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, posited that disruption is inevitable for comp...