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Hasbro and Shapeways Launch SuperFanArt, New Website That Empowers Fans to Be Creators Using Hasbro Brands
|By Business Wire
|July 21, 2014 11:00 AM EDT
Global branded play leader, Hasbro,
Inc. (NASDAQ:HAS) and Shapeways,
the leading 3D printing marketplace and community, today announced the
launch of SuperFanArt,
a website that enables fans inspired by Hasbro brands to showcase their
artwork and sell their 3D printed designs on Shapeways.
Global branded play leader, Hasbro, Inc. and Shapeways, the leading 3D printing marketplace and community, have teamed up to launch SuperFanArt, a website that enables fans inspired by Hasbro brands to showcase their artwork and sell their 3D printed designs on Shapeways. SuperFanArt debuts with pop culture phenomenon MY LITTLE PONY, inviting fans around the globe to create and share their inspired designs. (Photo: Business Wire)
SuperFanArt grants the passionate and talented Hasbro brand fan base a
license to create exciting new art and product offerings. SuperFanArt
will launch with the global fan favorite MY
LITTLE PONY franchise, beloved for more than three decades. With
more than 200 licensees spanning 17 countries and the “My
Little Pony Friendship is Magic” animated series broadcasting in
more than 170 countries around the globe, the MY LITTLE PONY franchise
has become a significant part of pop culture transcending both age and
gender. Additional Hasbro brands will be introduced in the coming months.
"Many fans of our brands have remarkable creative talents and
SuperFanArt empowers these artists to create unique expressions of
Hasbro brands,” said John Frascotti, CMO, Hasbro, Inc. "By partnering
with Shapeways, the largest online marketplace for custom 3D printed
products, we are able to provide artists with an unprecedented
opportunity and also provide brand enthusiasts with access to unique one
of a kind creations."
“Hasbro has a rich portfolio of iconic brands and popular characters,
and SuperFanArt is a great opportunity for the Shapeways community to
design and create with fan favorites,” said Peter Weijmarshausen, CEO
and co-founder, Shapeways. “We’ve already seen a passionate MY LITTLE
PONY following on Shapeways and are thrilled that Hasbro is opening its
doors for the design community to actively work with a global brand.
Shapeways enables anyone to get the products they want, and with this
partnership, we can further expand this to fans to design products based
on a major brand.”
At launch, SuperFanArt will showcase work by several talented fan
Interested in computers since childhood, Brian
Harris is a graphic artist, illustrator and web designer; he
enjoys sculpting and modeling cartoon characters, both favorites from
his childhood and today, including the MY LITTLE PONY brand
Lee Johnson is a student, 3D artist and longtime MY LITTLE PONY fan
Philbin is an animation enthusiast and a fan of the MY LITTLE PONY
brand since 2011
Currently residing in Seattle, Melinda
Rose works in the computer games industry; she is a lifelong MY
LITTLE PONY fan and an accomplished 3D designer
Born in Lyon, France, Christophe
Vidal has studied mechanical engineering and design and opened his
Shapeways shop in 2012; he loves how well MY LITTLE PONY characters
adapt to 3D design and printing
Consumers can visit SuperFanArt to browse 3D printed products designed
by the artists and then click through to each artist’s shop to place an
order. Additional artists and 3D printed products will be featured on
the site in the future, details and opportunities to be announced.
Available for sale beginning today, the artwork featured on SuperFanArt
will also be on display at Comic-Con International in San Diego. To
learn more, visit SuperFanArt.com
or stop by the Hasbro booth #3213 at Comic-Con.
Inc. (NASDAQ:HAS) is a branded play company dedicated to fulfilling
the fundamental need for play for children and families through the
creative expression of the Company’s world class brand portfolio,
including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE
GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to
television programming, motion pictures, digital gaming and a
comprehensive licensing program, Hasbro strives to delight its global
customers with innovative play and entertainment experiences, in a
variety of forms and formats, anytime and anywhere. The Company's Hasbro
Studios develops and produces television programming for more than 180
territories around the world, and for the U.S. on Hub Network, part of a
multi-platform joint venture between Hasbro and Discovery Communications
(NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to
corporate social responsibility, including philanthropy, Hasbro is
helping to build a safe and sustainable world for future generations and
to positively impact the lives of millions of children and families
every year. It has been recognized for its efforts by being named one of
the "World's Most Ethical Companies" and is ranked as one of Corporate
Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.
Shapeways is the leading 3D printing marketplace and community,
empowering designers to bring amazing products to life. By giving anyone
the ability to quickly and affordably turn ideas from digital designs
into real products, Shapeways is fundamentally changing how products are
made and by whom. Through Shapeways, designers gain access to the best
industrial 3D printing technology, capable of manufacturing products
with complex designs in a wide range of high-quality materials. 3D
printing turns raw materials into original products, from wedding rings
to rocketships, model trains to iPhone cases, and prototypes to
industrial engineering parts. The Shapeways community can sell their
products, share ideas, and get feedback from creative consumers and
other designers around the world. Headquartered in Manhattan, Shapeways
also has factories and offices in Eindhoven, Long Island City and
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140721005348/en/
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