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@ThingsExpo: Article

The Physical Web (IoT)

At Internet of @ThingsExpo, Google’s Scott Jenson to discuss taking scalability & openness of the web to talk to smart devices

Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices.

Google To Debut IoT Beacon at @ThingsExpo

Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.

Physical Web beacon prototype - pen for scale

With millions of smart devices coming in the near future, are we really going to have millions of apps? People are already "app-fatigued." There will always be room for hero-apps like snapchat but do I really want an app for my smart suitcase? That jukebox in the corner? The bus stop I'm next to?

In his session at Internet of @ThingsExpo, Google's Scott Jenson will discuss how the Physical Web incorporates beacons that can be put in any small retail store, for example, so that every store now has "an app" for its customers.

The Physical Web is an open standard so any device can broadcast a URL wirelessly, so any phone/tablet/watch nearby can see and rank those devices. When the user taps on one, they just go to that web page. It's really that simple. It's about thinking small, enabling micro-information (what is in my prescription bottle) or micro interaction (can I buy a candy bar).

2nd International Internet of @ThingsExpo will take place November 4-6, 2014 at the Santa Clara Convention Center, Santa Clara, California with over 100 major sponsors and exhibitors in 2014 and more than 6,000 delegates from 17 countries.

Internet of @ThingsExpo this week launched the premiere issue of its monthly newsletter which contains highlights of the hottest sessions and speakers from Internet of @ThingsExpo, speaking information as well as sponsorship opportunities.

Download @ThingsExpo Newsletter Here

Chris Matthieu Named Internet of @ThingsExpo Tech Chair
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2014 Silicon Valley.

The 2nd Global Internet of @ThingsExpo will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.

Chris Matthieu has two decades of telecom and web experience. He launched his Teleku cloud communications-as-a-service platform at eComm in 2010, which was acquired by Voxeo. Next he built an open source Node.JS PaaS called Nodester, which was acquired by AppFog. His new startup is Twelephone ( Leveraging HTML5 and WebRTC, Twelephone's BHAG (Big Hairy Audacious Goal) is to become the next generation telecom company running in the Web browser.

Tracks and topics for Internet of Internet of @ThingsExpo Silicon Valley will include:

Consumer IoT and Wearables Track

  • Smart Appliances
  • Wearables
  • Smart Cars
  • Smartphones 2.0
  • Smart Travel
  • Personal Fitness
  • Health Care
  • Personalized Marketing
  • Customized Shopping
  • Personal Finance
  • The Digital Divide
  • Mobile Cash & Markets
  • Games & the IoT
  • The Future of Education
  • Virtual Reality

Video: @ThingsExpo power panel discussion at Internet of @ThingsExpo New York

Enterprise IoT Track

  • The Business Case for IoT
  • Smart Grids
  • Smart Cities
  • Smart Transportation
  • The Smart Home
  • M2M
  • Authentication/Security
  • Wiring the IoT
  • The Internet of Everything
  • Digital Transformation of Enterprise IT
  • Agriculture
  • Transportation
  • Manufacturing
  • Local & State Government
  • Federal Government

IoT Developer and WebRTC Track

  • Eclipse Foundation
  • Cloud Foundry
  • Linux Containers
  • Node-Red
  • Open Source Hardware
  • AJAX and the IoT
  • Leveraging SOA
  • Multi-Cloud IoT
  • Evolving Standards
  • WebSockets
  • Security & Privacy Protocols
  • GPS & Proximity Services
  • Bluetooth/RFID/etc.
  • XMPP
  • Nest Labs

@ThingsExpo billboard is viewed by more than 1.3 million motorists per week on Highway 101, in the heart of Silicon Valley.

Sponsorship Opportunities or Internet of @ThingsExpo 2014 Silicon Valley
Internet of @ThingsExpo 2014 Silicon Valley "show prospectus" has shipped. Sponsorship, exhibit, and keynote opportunities can be obtained from Carmen Gonzalez by email at events (at), or by phone 201 802-3021.

Early Bird Registration Options
for Internet of @ThingsExpo
2014 Silicon Valley
Internet of @ThingsExpo delegates can pre-register for Internet of @ThingsExpo with Early Bird Savings here.

About SYS-CON Media & Events
SYS-CON Media ( has since 1994 been connecting technology companies and customers through a comprehensive content stream at - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (, Big Data Expo (, Virtualization Conference & Expo (, DevOps Summit (, Internet of @ThingsExpo (, SDDC Expo (, WebRTC Summit (, Government IT Conference & Expo (, Cloud Computing Bootcamp (, and UlitzerLive! New Media Conference & Expo (

Cloud Expo® is a registered trademark of Cloud Expo, Inc.

More Stories By Elizabeth White

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

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