Welcome!

News Feed Item

Augmented Merchandising Increases Shopper Engagement & Purchase Confidence for Urban Decay

Compare Metrics, the leading provider of Adaptive Commerce navigation and discovery tools, today announced that Urban Decay, the L’Oreal cosmetics brand known for its high-quality products and cutting-edge colors, has partnered with Compare Metrics to launch their Product Discovery solution to help shoppers discover the right product to fit their unique needs and preferences. The Compare Metrics solution for Urban Decay includes Content Curation, Adaptive Navigation and Shopping Scenarios.

Urban Decay’s products have always been merchandised in a way that makes them memorable and loved, but they were not always easily discoverable to their worldwide fan base. The Compare Metrics Content Curation Team has extended the value of existing product detail and added a new layer of merchandising language to help shoppers quickly find their next cutting-edge Urban Decay product.

Trend-Setting Results

Since implementing the Compare Metrics Product Discovery solution, results show that Urban Decay’s online shoppers are embracing this new type of engagement and using it to make more confident buying decisions. When compared to a control group running simultaneously, preliminary shopper response results include:

  • 17% average engagement rate
  • Above average engagement rate of nine times per session
  • 16% higher conversion rate

Enhanced Product Data for Easier Decision-Making

The Compare Metrics Content Curation Team was able to utilize existing product detail page content to create attributes such as “finish,” but decision-critical attributes like “color” and “shade” had to be created and tagged as new product data. The team then carefully curated each product to make important decisions about their classification and merchandising. For example, the Content Curation Team found that Urban Decay products like its popular eyeshadows “Flash” and “Rockstar” would be more easily discoverable when classified as “purple.”

This new set of rich merchandising data is the key to Urban Decay shoppers being able to browse and filter products in a natural way, narrowing their selection to the most relevant and enticing set of options.

“We continuously look for ways to encourage our customers to express their independent spirit and style,” said Katherine LaFranchise, AVP, Digital, Urban Decay Cosmetics. “We are thrilled to bring them a revolutionary way to experience our unique brand culture and more easily discover the Urban Decay cosmetic products they will love.”

“The power of this new merchandising data in fueling Adaptive Navigation truly works,” said Garrett Eastham, CEO, Compare Metrics. “We’re excited to partner with the beloved beauty brand to enrich and ‘humanize’ the online shopping experience.”

Urban Decay will co-present a case study of their experience with Compare Metrics’ Adaptive Navigation at the 2014 Shop.org Merchandising Workshop on July 22 in Rancho Palos Verdes, CA.

About Compare Metrics

Compare Metrics is the platform behind today’s most inspired shopping experiences. Compare Metrics’ Adaptive Commerce solutions empower shoppers to think, discover, compare and decide as they do in the real world, using their own words and preferences to confidently discover the right product. Adaptive Commerce solutions from Compare Metrics understand and react to what consumers want, resulting in increased shopper engagement and conversion, as well as improved relevancy and efficiency in demand generation and marketing strategies. The company is led by a team that combines extensive experience in retail technology with disruptive innovations that push the boundaries of machine learning and natural language processing. For more information, visit www.comparemetrics.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
One of the biggest challenges with adopting a DevOps mentality is: new applications are easily adapted to cloud-native, microservice-based, or containerized architectures - they can be built for them - but old applications need complex refactoring. On the other hand, these new technologies can require relearning or adapting new, oftentimes more complex, methodologies and tools to be ready for production. In his general session at @DevOpsSummit at 20th Cloud Expo, Chris Brown, Solutions Marketi...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists discussed...
Cloud-based disaster recovery is critical to any production environment and is a high priority for many enterprise organizations today. Nearly 40% of organizations have had to execute their BCDR plan due to a service disruption in the past two years. Zerto on IBM Cloud offer VMware and Microsoft customers simple, automated recovery of on-premise VMware and Microsoft workloads to IBM Cloud data centers.
Elon Musk is among the notable industry figures who worries about the power of AI to destroy rather than help society. Mark Zuckerberg, on the other hand, embraces all that is going on. AI is most powerful when deployed across the vast networks being built for Internets of Things in the manufacturing, transportation and logistics, retail, healthcare, government and other sectors. Is AI transforming IoT for the good or the bad? Do we need to worry about its potential destructive power? Or will we...
Many organizations adopt DevOps to reduce cycle times and deliver software faster; some take on DevOps to drive higher quality and better end-user experience; others look to DevOps for a clearer line-of-sight to customers to drive better business impacts. In truth, these three foundations go together. In this power panel at @DevOpsSummit 21st Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, industry experts will discuss how leading organizations build application success from all...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Daiya Industry specializes in orthotic support systems and assistive devices with pneumatic artificial muscles in order to contribute to an extended healthy life expectancy. For more information, please visit https://www.daiyak...
SYS-CON Events announced today that SIGMA Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. uLaser flow inspection device from the Japanese top share to Global Standard! Then, make the best use of data to flip to next page. For more information, visit http://www.sigma-k.co.jp/en/.
The last two years has seen discussions about cloud computing evolve from the public / private / hybrid split to the reality that most enterprises will be creating a complex, multi-cloud strategy. Companies are wary of committing all of their resources to a single cloud, and instead are choosing to spread the risk – and the benefits – of cloud computing across multiple providers and internal infrastructures, as they follow their business needs. Will this approach be successful? How large is the ...
Your clients expect transactions to never fail, cloud access to be fast and always on, and their data to be protected - no exceptions. Hear about how Secure Service Container (SSC), an IBM-exclusive open technology, enables secure building and hosting of next-generation applications, both cloud and on-premises. SSC protects the full stack from external and insider threats, allows automatic encryption of data in-flight and at-rest, and is tamper-resistant during installation and runtime – with no...
SYS-CON Events announced today that B2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. B2Cloud specializes in IoT devices for preventive and predictive maintenance in any kind of equipment retrieving data like Energy consumption, working time, temperature, humidity, pressure, etc.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp em...
SYS-CON Events announced today that Interface Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Interface Corporation is a company developing, manufacturing and marketing high quality and wide variety of industrial computers and interface modules such as PCIs and PCI express. For more information, visit http://www.i...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...