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YuMe Launches Ngage, the First Multi-Screen Interactive Video Ad Unit
|By Business Wire
|July 22, 2014 04:00 AM EDT
Today, YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand
advertising solutions, announces Ngage, a global, first-to-market,
multi-screen advertising opportunity for brand marketers. The Ngage
series is comprised of an extensive set of multi-screen video ad units
for connected TV, tablet, smartphone, and PC. Ngage delivers a holistic
message across screens through an all-in-one interactive video ad
unit that combines video, branding slate and multiple
interactivity buttons all within the frame of a video player.
A growing number of marketers are investing heavily in multi-screen
advertising campaigns as consumer connected device consumption
proliferates across screens. With this emergent consumer behaviour, the
ability to reach target audiences across screens has become an important
priority for most advertising campaigns – that is where Ngage comes in.
“Brands are always looking for new ways to engage with their audience,
so delivering relevant messages to receptive consumers will be the new
paradigm for 2014,” says Jayant Kadambi, Co-Founder and CEO, YuMe.
“Distributing a seamless, interactive message across screens is what the
current market is looking for. We have no doubt that brand advertisers
will applaud and embrace the ability to engage and excite consumers on
Ngage features include:
Optimised across devices, using the key features of each environment
Leverages social and exploratory behaviour of consumers via various
call-to-action methods (Facebook, Twitter, YouTube, microsites) to
learn more about the brand and share insight socially
Turnkey solution leverages high interaction rates and proven success
of the online Ngage unit
Reach and engage target consumers any time of day on multiple devices
Leveraging the success of both Ngage online and award-winning Click-to-Ngage
on connected TV (CTV), YuMe is now extending the Ngage ad unit across
mobile and tablet screens, offering a complete branding experience
across devices. This new comprehensive solution uses YuMe’s multi-screen
reach, scale and highly-interactive ad experience to drive deep
engagement and brand lift for advertisers.
For more information, visit http://www.yume.com/ad-gallery
YuMe, Inc. (NYSE: YUME) is a leading provider of digital video brand
advertising solutions. Its proprietary data-science driven technologies
and large audience footprint drive inventory monetization and enable
advertisers to reach targeted, brand receptive audiences across a wide
range of Internet-connected devices. Designed to serve the specific
needs of brand advertising, YuMe’s technology platform simplifies the
complexities associated with delivering effective digital video
advertising campaigns in today’s highly-fragmented market. YuMe is
headquartered in Redwood City, CA with European headquarters in London
and 15 additional offices worldwide. For more information, visit YuMe.com/pr,
follow @YuMeVideo and
like YuMe on
Facebook. Current YuMe logos can be found at www.yume.com/news/logos.
YuMe is a trademark of YuMe. All other brands, products or service
names are or may be trademarks or service marks of their respective
This press release contains forward-looking statements that involve
risks, uncertainties, assumptions and other factors that could cause
actual results and the timing of certain events to differ materially
from those set forth in or implied by such forward-looking statements.
In some cases, you can identify forward-looking statements by the words
"may," "might," "will," "could," "would," "should," "expect," "intend,"
"plan," "objective," "anticipate," "believe," "estimate," "predict,"
"project," "potential," "continue" and "ongoing," or the negative of
these terms, or other comparable terminology intended to identify
statements about the future. All statements other than statements of
historical fact are statements that could be forward-looking statements,
including, but not limited to, statements about this U.S. study into the
impact of Smart TV conducted by Neilson on behalf of YuMe and LG, YuMe’s
growth strategy, including global expansion and technological
development; anticipated trends and challenges in our industry,
including the increasing quantity, variety and fragmentation of digital
video content, platforms and technologies; expansion of the digital
media advertising market in general and the digital video advertising
market in particular; our competition; market trends, including overall
opportunities for digital media advertising and shifting advertising
budgets; the ongoing improvement and refinement of our data-science
capabilities; developments in the regulatory framework applicable to our
business; and our intellectual property and proprietary technologies.]
The forward-looking statements contained in this press release are also
subject to other risks and uncertainties, including those more fully
described in our periodic filings with the Securities and Exchange
Commission, including our Form 10-Q for the quarter ended June 30, 2013.
The forward-looking statements in this press release are based on
information available to YuMe as of the date hereof, and YuMe assumes no
obligation to update any forward-looking statements.
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