Welcome!

News Feed Item

SugarCRM Marks Triumphant Decade of CRM Transformation

SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most innovative and affordable CRM solution in the market, closes Q2 2014 marking 19 consecutive quarters of growth and 10 years of business leadership in CRM. Guided by a strong vision to empower the individual, buoyed by the industry’s most innovative and affordable CRM solution in the market and an ever-growing global customer base, SugarCRM is well-positioned to further capitalize on the fastest-growing sector in enterprise software in the coming years.

2004: CRM Industry Gets a Taste of Sugar

Ten years ago, SugarCRM Co-Founder and CTO Clint Oram was determined to fix what he saw as a fatal flaw in conventional CRM solutions: Sales and support teams did not like using them and they were too expensive to put in the hands of every customer-facing employee. SugarCRM was founded to help solve these critical issues and has always fundamentally believed customer relationship management is more than marketing, sales force or customer support automation.

The CRM industry got its first taste of Sugar in July 2004 with the launch of SugarCRM's flagship product and a $2 million funding round. The company signed its first customers later that same year — several of which still remain as valued SugarCRM customers. Today, SugarCRM offers a completely revamped version of its flagship product, and is known industry-wide for putting the individual — the "i" — in CRM and empowering employees at all levels of a customer-centric organization to better understand and connect with customers over their entire lifecycle.

"SugarCRM’s 10-year anniversary is a very special and exciting milestone, and without a doubt it’s been a thrilling decade of transformation,” said Oram. “As co-founder, I helped turn a new idea into a fledgling company, and now to a thriving business that empowers an entire market. We are proud of building a world-class team, innovative technology and an impressive list of marquee customers that welcome our disruptive value proposition. As we begin another decade, we look forward to a deeper focus on helping sellers to sell and customer service representatives to deliver extraordinary customer service."

Accelerated Growth, Strong Collaboration in a Thriving Market

Today, SugarCRM places the individual customer at the center of its solution—enabling highly personalized customer interactions and valuable customer insights that drive customer excellence and retention. SugarCRM's new iCRM movement has indeed gained traction in the market and drawn industry acclaim as well as new customers and alliances. Undoubtedly, the past couple of years have been especially favorable for SugarCRM. In Q2 2014, the company marked 19 consecutive quarters of growth and reported a 30 percent annual increase in annual recurring revenue (ARR). In the first half of 2014 alone, SugarCRM signed a record total of more than 1,000 new customers, bringing its current total to nearly 7,500 —with more than 1.5 million end users worldwide. Companies such as Reebok, Sennheiser, Wilson Sporting Goods, Mitsubishi Motors Brazil and Seguros Monterrey New York Life rely on Sugar to deliver extraordinary customer relationships.

"Congratulations to SugarCRM on this special corporate milestone,” said Martin Ruiz, CIO, Seguros Monterrey New York Life. “I look forward to ongoing collaboration with the team as the company continues to innovate and bring new thinking to the CRM space.”

Market Traction Fuels Stellar Growth, Industry Recognition

Gartner predicts that CRM will represent the largest segment of enterprise software spend by 2017, growing to a $36.5 billion worldwide market. The investor community recognizes that SugarCRM will claim a sizeable part of this opportunity, thanks to its unique value proposition. Nearly a year ago, Goldman Sachs led a $40 million funding round for SugarCRM that closed in August 2013.

For two consecutive years, Gartner named SugarCRM a "Visionary" in its Magic Quadrant in both 2013 and 2014— a highly coveted position and ranking from a leading analyst research firm. This year, Ovum Research lent further credence to SugarCRM's mission by proclaiming 2014 the year that company leaders will finally embrace the need for a new CRM customer strategy that includes each customer-facing employee. On the awards front, SugarCRM was honored with the CRM Excellence award by Customer Magazine in May 2014, and the following month was named to AlwaysOn's 2014 OnDemand Top 100 list as one of the most promising private companies in the on-demand, cloud and SaaS categories.

"SugarCRM was one of the first front-office application providers to build its business on top of a commercial open source model - but what makes SugarCRM unique today is that it is one of the few providers focused only on core CRM,” said Paul Greenberg, president of the 56 Group and author of CRM at the Speed of Light. “In the past 10 years, Sugar has grown into a comprehensive and flexible CRM platform, one that focuses on personalization and usability for individual users in an innovative manner.”

SugarCRM and the Decade Ahead

All of the significant technology shifts — from social, cloud and mobile to big data — have converged to create the most exciting time in CRM's history. With a strong market forecasted by leading research firms and continued company growth, SugarCRM is well-positioned for a successful decade ahead. The company's primary focus remains rooted in empowering every customer-facing individual and every business to successfully manage their customer life cycle by providing high-value customer insights and helping them deliver extraordinary customer interactions.

"SugarCRM's successes over the past 10 years can be attributed to a relentless drive to realize the full potential of CRM," said Larry Augustin, SugarCRM CEO. "We are laser focused on delivering an innovative CRM solution designed for every individual, not just the management team. Today, we can truly say we are delivering on the promise of CRM, helping businesses acquire, manage and retain customers throughout every stage of their journey—and positioning SugarCRM to make an indelible mark on the highest growth market in enterprise software.”

About SugarCRM

SugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable customer relationship management (CRM) solution on the market. By placing the individual at the center of its solution, SugarCRM is putting the “i” in CRM and empowering people at all levels of an organization to better understand and engage with customers. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA, and Walden International. More than 1.5M individuals in 120 countries rely on SugarCRM. To learn more visit SugarCRM or follow @SugarCRM.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 relating to, among other things, expectations, plans, prospects and financial results for SugarCRM, including, but not limited to, our expectations regarding our products, market demand, future revenue, and market share growth. These forward-looking statements are based upon the current expectations and beliefs of SugarCRM’s management as of the date of this press release, and are subject to certain risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. All forward-looking statements made in this press release are based on information available to us as of the date thereof, and SugarCRM disclaims any obligation to update these forward-looking statements.

NOTE: SugarCRM and the SugarCRM logo are service marks of SugarCRM Inc. Third-party trademarks mentioned are the property of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
FinTechs use the cloud to operate at the speed and scale of digital financial activity, but are often hindered by the complexity of managing security and compliance in the cloud. In his session at 20th Cloud Expo, Sesh Murthy, co-founder and CTO of Cloud Raxak, showed how proactive and automated cloud security enables FinTechs to leverage the cloud to achieve their business goals. Through business-driven cloud security, FinTechs can speed time-to-market, diminish risk and costs, maintain continu...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, will examine the regulations and provide insight on how it affects technology, challenges the established rules and will usher in new levels of diligence a...
Existing Big Data solutions are mainly focused on the discovery and analysis of data. The solutions are scalable and highly available but tedious when swapping in and swapping out occurs in disarray and thrashing takes place. The resolution for thrashing through machine learning algorithms and support nomenclature is through simple techniques. Organizations that have been collecting large customer data are increasingly seeing the need to use the data for swapping in and out and thrashing occurs ...
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
yperConvergence came to market with the objective of being simple, flexible and to help drive down operating expenses. It reduced the footprint by bundling the compute/storage/network into one box. This brought a new set of challenges as the HyperConverged vendors are very focused on their own proprietary building blocks. If you want to scale in a certain way, let’s say you identified a need for more storage and want to add a device that is not sold by the HyperConverged vendor, forget about it....
As many know, the first generation of Cloud Management Platform (CMP) solutions were designed for managing virtual infrastructure (IaaS) and traditional applications. But that’s no longer enough to satisfy evolving and complex business requirements. In his session at 21st Cloud Expo, Scott Davis, Embotics CTO, will explore how next-generation CMPs ensure organizations can manage cloud-native and microservice-based application architectures, while also facilitating agile DevOps methodology. He wi...
In the enterprise today, connected IoT devices are everywhere – both inside and outside corporate environments. The need to identify, manage, control and secure a quickly growing web of connections and outside devices is making the already challenging task of security even more important, and onerous. In his session at @ThingsExpo, Rich Boyer, CISO and Chief Architect for Security at NTT i3, discussed new ways of thinking and the approaches needed to address the emerging challenges of security i...
Docker containers have brought great opportunities to shorten the deployment process through continuous integration and the delivery of applications and microservices. This applies equally to enterprise data centers as well as the cloud. In his session at 20th Cloud Expo, Jari Kolehmainen, founder and CTO of Kontena, discussed solutions and benefits of a deeply integrated deployment pipeline using technologies such as container management platforms, Docker containers, and the drone.io Cl tool. H...
Cloud adoption is often driven by a desire to increase efficiency, boost agility and save money. All too often, however, the reality involves unpredictable cost spikes and lack of oversight due to resource limitations. In his session at 20th Cloud Expo, Joe Kinsella, CTO and Founder of CloudHealth Technologies, tackled the question: “How do you build a fully optimized cloud?” He will examine: Why TCO is critical to achieving cloud success – and why attendees should be thinking holistically ab...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, will provide a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to...
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, will discuss th...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics ...
SYS-CON Events announced today that Datera will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera offers a radically new approach to data management, where innovative software makes data infrastructure invisible, elastic and able to perform at the highest level. It eliminates hardware lock-in and gives IT organizations the choice to source x86 server nodes, with business model option...
"Cloud computing is certainly changing how people consume storage, how they use it, and what they use it for. It's also making people rethink how they architect their environment," stated Brad Winett, Senior Technologist for DDN Storage, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.