Welcome!

News Feed Item

Developer Excitement Grows for Amazon’s New Fire Phone

(NASDAQ:AMZN)— Amazon today announced that Amazon Appstore selection has nearly tripled over the past year, and since Fire phone launched, the rate of app submissions to the Amazon Appstore has more than doubled. App submissions are at record levels in the 5 week period since launch. In the few weeks since Fire phone launched, developers have already found innovative uses of the phone’s enhanced carousel, Dynamic Perspective and Firefly. To learn about how to develop for Fire phone, see what’s included in the Dynamic Perspective and Firefly SDKs, and hear what developers are saying about the technologies, visit http://developer.amazon.com/firephone.

“When we launched Fire phone, we couldn’t wait to see what developers were going to build with Dynamic Perspective and Firefly,” said Mike George, Vice President, Amazon Appstore. “While the underlying technologies for Dynamic Perspective and Firefly are sophisticated, we’ve made it simple for developers to harness their capabilities. Developers can mix and match APIs from the Dynamic Perspective and Firefly SDKs with standard Android APIs to create the best experience for their app or game. And in just the few weeks since we unveiled Fire phone, we’ve been blown away with the new, innovative use cases developed with these groundbreaking technologies.”

Innovative Apps and Games with Dynamic Perspective, Firefly and Fire Phone’s Enhanced Carousel
Fire phone is the only smartphone with Dynamic Perspective and Firefly, two new breakthrough technologies that allow customers to see and interact with the world through a whole new lens. Dynamic Perspective is an entirely new sensor system that responds to the way a customer holds, views and moves the phone. Firefly quickly recognizes things in the real world—web and email addresses, phone numbers, QR and bar codes, movies, music, and millions of products, and lets the user take action in seconds—all with the simple press of the Firefly button. In addition, Fire phone’s enhanced carousel allows users to see dynamic, relevant information related to the app or game directly on the home screen without needing to launch into the app.

In its new Fire phone app, Fandango, the nation’s leading moviegoer destination, is showcasing a top-10 movie list right on the home screen carousel that deep links to show times at nearby theaters for fast on-the-go ticketing. Taking advantage of Dynamic Perspective, directly from the home screen, moviegoers can tilt their phones left to reveal Fandango user movie reviews, navigate moviegoing menus, and see custom video playlists of related movie trailers, celebrity interviews and Fandango’s original shows “Weekend Ticket,” “Mom’s Movie Minute” and “Reel Kids.” “We are seeing an enormous shift in consumer engagement and commerce on mobile, as more than half of our ticket sales are now on mobile devices,” said Paul Yanover, President of Fandango. “As we work with Amazon on even more unique features for Fire phone, we expect to see continued growth in mobile engagement and ticketing.”

eBay allows shoppers to access top eBay Deals from Fire phone’s home screen. Once a shopper is in the app and searching eBay’s inventory, the tilt gesture activates search refinements and filters without needing to tap the screen. “Shopping on mobile continues to explode. We are continually developing new and innovative ways to make buying and selling on eBay even easier on across all devices,” said RJ Pittman, Chief Product Officer at eBay. “Dynamic Perspective’s tilt and gesture capabilities helps us eliminate the number of taps and swipes between search, browse and purchase, delivering a simple, delightful shopping experience to our customers.”

When players play Magmic’s Rubik’s Cube, there are several gestures they can use to navigate the game. By tilting the device, players are able to quickly and easily rotate the entire Rubik's Cube, or they can use their head to peek around the edges of the cube to get a view of any side at any time. “Implementing features like peeking around the cube and auto-pause in Rubik’s Cube sounded like a huge undertaking initially. Perhaps it would have been on other platforms. It wasn’t. The Amazon team provided all the software, tools, examples and documentation required to make the process extremely easy,” said Troy Johnson, Director of OEM and New Platforms, Magmic. “Not only was it easy, I think players will find tremendous value in the features we implemented. Players can now speed cube and watch their favorite content on Amazon Prime without fear of forgetting to pause the Rubik’s Cube game.”

In Amazing, a puzzle maze game developed by Fluik, the player can explore the specific level they are playing by using their head to look around to map out their course. “For Amazing, it was important for players to step into the world, identify with our character and really experience the atmosphere of the game. Using Dynamic Perspective lets us empower players to explore, peek around corners, look up toward the sky, and add that extra touch of real-life immersion,” said Klaus Rubba, CTO of Fluik. “In other titles, we’ve used the gyroscope and fought with problems around device positioning. There were too many obstacles to overcome. Dynamic Perspective provided a solution that was easy to integrate with no complications; it just worked for Amazing. The positioning and calibration problems we’ve experienced before were gone.”

In République, by Camoflaj, a woman named Hope uses a contraband phone to connect with players who assist in her escape. “When we first got our hands on Fire phone, we instantly thought of ways to better connect the player with our story and characters,” said Ryan Payton, designer at Camouflaj. “Exclusive to the Fire phone version of République, players are able to ‘Call Hope,’ triggering a video chat with the game’s heroine for additional gameplay tips and backstory. Utilizing Fire phone’s head tracking capabilities, Hope will maintain eye contact with the player and even call them out if she can’t see them on camera. Thanks to Fire phone’s innovative new features, we are able to create an even more immersive story experience, which has been a core tenet of République since the beginning.”

Trove, a news streaming service, surfaces news and information to users related to the product they capture with Firefly—a unique technology that lets users take action in seconds based on what Firefly recognizes in the real world. For example, Firefly a Transcendence movie poster, and get the latest news related to the movie and Johnny Depp. “Sometimes helping our readers with finding new topics can be difficult,” said Vijay Ravindran, CEO, Trove. “Thanks to our integration with Firefly, Trove readers using Fire phone will be able to discover relevant news related to their Firefly match. From recent product reviews to the latest gossip from a TV show, Trove with Firefly integration is poised to open up a whole new world of news for Fire phone users.”

WhitePages helps customers interact with phone numbers in innovative ways when one is identified with Firefly. “We wanted to make sure we took advantage of Firefly’s unique capabilities, like phone number recognition, as they align with the core values of our suite of WhitePages apps,” said Bill Brooks, Director, Mobile Partnerships, WhitePages. “When a WhitePages app user scans a phone number with Firefly, they have the option to tap the number and not only call or send a text, but can also conduct a WhitePages reverse phone lookup to identify the number and add that enhanced contact to their address book with a single click. WhitePages identifies millions of numbers per day for its users and the integration with Firefly will make this even easier and more valuable for our users.”

Kik is the smartphone messaging app used by 40% of US teens that lets people connect with their friends no matter where they meet—at school, on their favorite social app, or in an online game. On Fire phone, Kik shows customers their latest messages listed below their multi-dimensional carousel icon on the home screen. “We’re excited to bring Kik to Fire phone. The SDK was easy to use, and let us build an experience that will feel familiar to Kik users and incorporate special features that make Fire phone unique—such as, presenting information on Fire phone’s enhanced carousel to make it easy for Kik to notify our users of new messages waiting, without needing to open the app,” said Ted Livingston, CEO of Kik.

Daily for Craigslist shows popular and recently viewed categories on Fire phone’s enhanced carousel. “Our vision for Daily has always been to let users explore Craigslist in the most efficient yet playful way. With Fire phone, we’ve been able to take this concept to a whole new level. The peek navigation and Dynamic Perspective interface bring a delightful immersive experience Craigslist users will enjoy tremendously.”

TV Guide shows the “trending tonight” list from Fire phone’s enhanced home screen. “TV Guide’s app for Fire phone gives fans instant access to what’s new and trending on TV,” said Christy Tanner, SVP and GM, Media, for CBS Interactive. “Now users can track their TV favorites and discover new shows right on their Fire phone home screen, quickly and seamlessly.”

About Amazon.com
Amazon opened on the World Wide Web in July 1995. The company is guided by three principles: customer obsession rather than competitor focus, passion for invention, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...