Welcome!

News Feed Item

Developer Excitement Grows for Amazon’s New Fire Phone

(NASDAQ:AMZN)— Amazon today announced that Amazon Appstore selection has nearly tripled over the past year, and since Fire phone launched, the rate of app submissions to the Amazon Appstore has more than doubled. App submissions are at record levels in the 5 week period since launch. In the few weeks since Fire phone launched, developers have already found innovative uses of the phone’s enhanced carousel, Dynamic Perspective and Firefly. To learn about how to develop for Fire phone, see what’s included in the Dynamic Perspective and Firefly SDKs, and hear what developers are saying about the technologies, visit http://developer.amazon.com/firephone.

“When we launched Fire phone, we couldn’t wait to see what developers were going to build with Dynamic Perspective and Firefly,” said Mike George, Vice President, Amazon Appstore. “While the underlying technologies for Dynamic Perspective and Firefly are sophisticated, we’ve made it simple for developers to harness their capabilities. Developers can mix and match APIs from the Dynamic Perspective and Firefly SDKs with standard Android APIs to create the best experience for their app or game. And in just the few weeks since we unveiled Fire phone, we’ve been blown away with the new, innovative use cases developed with these groundbreaking technologies.”

Innovative Apps and Games with Dynamic Perspective, Firefly and Fire Phone’s Enhanced Carousel
Fire phone is the only smartphone with Dynamic Perspective and Firefly, two new breakthrough technologies that allow customers to see and interact with the world through a whole new lens. Dynamic Perspective is an entirely new sensor system that responds to the way a customer holds, views and moves the phone. Firefly quickly recognizes things in the real world—web and email addresses, phone numbers, QR and bar codes, movies, music, and millions of products, and lets the user take action in seconds—all with the simple press of the Firefly button. In addition, Fire phone’s enhanced carousel allows users to see dynamic, relevant information related to the app or game directly on the home screen without needing to launch into the app.

In its new Fire phone app, Fandango, the nation’s leading moviegoer destination, is showcasing a top-10 movie list right on the home screen carousel that deep links to show times at nearby theaters for fast on-the-go ticketing. Taking advantage of Dynamic Perspective, directly from the home screen, moviegoers can tilt their phones left to reveal Fandango user movie reviews, navigate moviegoing menus, and see custom video playlists of related movie trailers, celebrity interviews and Fandango’s original shows “Weekend Ticket,” “Mom’s Movie Minute” and “Reel Kids.” “We are seeing an enormous shift in consumer engagement and commerce on mobile, as more than half of our ticket sales are now on mobile devices,” said Paul Yanover, President of Fandango. “As we work with Amazon on even more unique features for Fire phone, we expect to see continued growth in mobile engagement and ticketing.”

eBay allows shoppers to access top eBay Deals from Fire phone’s home screen. Once a shopper is in the app and searching eBay’s inventory, the tilt gesture activates search refinements and filters without needing to tap the screen. “Shopping on mobile continues to explode. We are continually developing new and innovative ways to make buying and selling on eBay even easier on across all devices,” said RJ Pittman, Chief Product Officer at eBay. “Dynamic Perspective’s tilt and gesture capabilities helps us eliminate the number of taps and swipes between search, browse and purchase, delivering a simple, delightful shopping experience to our customers.”

When players play Magmic’s Rubik’s Cube, there are several gestures they can use to navigate the game. By tilting the device, players are able to quickly and easily rotate the entire Rubik's Cube, or they can use their head to peek around the edges of the cube to get a view of any side at any time. “Implementing features like peeking around the cube and auto-pause in Rubik’s Cube sounded like a huge undertaking initially. Perhaps it would have been on other platforms. It wasn’t. The Amazon team provided all the software, tools, examples and documentation required to make the process extremely easy,” said Troy Johnson, Director of OEM and New Platforms, Magmic. “Not only was it easy, I think players will find tremendous value in the features we implemented. Players can now speed cube and watch their favorite content on Amazon Prime without fear of forgetting to pause the Rubik’s Cube game.”

In Amazing, a puzzle maze game developed by Fluik, the player can explore the specific level they are playing by using their head to look around to map out their course. “For Amazing, it was important for players to step into the world, identify with our character and really experience the atmosphere of the game. Using Dynamic Perspective lets us empower players to explore, peek around corners, look up toward the sky, and add that extra touch of real-life immersion,” said Klaus Rubba, CTO of Fluik. “In other titles, we’ve used the gyroscope and fought with problems around device positioning. There were too many obstacles to overcome. Dynamic Perspective provided a solution that was easy to integrate with no complications; it just worked for Amazing. The positioning and calibration problems we’ve experienced before were gone.”

In République, by Camoflaj, a woman named Hope uses a contraband phone to connect with players who assist in her escape. “When we first got our hands on Fire phone, we instantly thought of ways to better connect the player with our story and characters,” said Ryan Payton, designer at Camouflaj. “Exclusive to the Fire phone version of République, players are able to ‘Call Hope,’ triggering a video chat with the game’s heroine for additional gameplay tips and backstory. Utilizing Fire phone’s head tracking capabilities, Hope will maintain eye contact with the player and even call them out if she can’t see them on camera. Thanks to Fire phone’s innovative new features, we are able to create an even more immersive story experience, which has been a core tenet of République since the beginning.”

Trove, a news streaming service, surfaces news and information to users related to the product they capture with Firefly—a unique technology that lets users take action in seconds based on what Firefly recognizes in the real world. For example, Firefly a Transcendence movie poster, and get the latest news related to the movie and Johnny Depp. “Sometimes helping our readers with finding new topics can be difficult,” said Vijay Ravindran, CEO, Trove. “Thanks to our integration with Firefly, Trove readers using Fire phone will be able to discover relevant news related to their Firefly match. From recent product reviews to the latest gossip from a TV show, Trove with Firefly integration is poised to open up a whole new world of news for Fire phone users.”

WhitePages helps customers interact with phone numbers in innovative ways when one is identified with Firefly. “We wanted to make sure we took advantage of Firefly’s unique capabilities, like phone number recognition, as they align with the core values of our suite of WhitePages apps,” said Bill Brooks, Director, Mobile Partnerships, WhitePages. “When a WhitePages app user scans a phone number with Firefly, they have the option to tap the number and not only call or send a text, but can also conduct a WhitePages reverse phone lookup to identify the number and add that enhanced contact to their address book with a single click. WhitePages identifies millions of numbers per day for its users and the integration with Firefly will make this even easier and more valuable for our users.”

Kik is the smartphone messaging app used by 40% of US teens that lets people connect with their friends no matter where they meet—at school, on their favorite social app, or in an online game. On Fire phone, Kik shows customers their latest messages listed below their multi-dimensional carousel icon on the home screen. “We’re excited to bring Kik to Fire phone. The SDK was easy to use, and let us build an experience that will feel familiar to Kik users and incorporate special features that make Fire phone unique—such as, presenting information on Fire phone’s enhanced carousel to make it easy for Kik to notify our users of new messages waiting, without needing to open the app,” said Ted Livingston, CEO of Kik.

Daily for Craigslist shows popular and recently viewed categories on Fire phone’s enhanced carousel. “Our vision for Daily has always been to let users explore Craigslist in the most efficient yet playful way. With Fire phone, we’ve been able to take this concept to a whole new level. The peek navigation and Dynamic Perspective interface bring a delightful immersive experience Craigslist users will enjoy tremendously.”

TV Guide shows the “trending tonight” list from Fire phone’s enhanced home screen. “TV Guide’s app for Fire phone gives fans instant access to what’s new and trending on TV,” said Christy Tanner, SVP and GM, Media, for CBS Interactive. “Now users can track their TV favorites and discover new shows right on their Fire phone home screen, quickly and seamlessly.”

About Amazon.com
Amazon opened on the World Wide Web in July 1995. The company is guided by three principles: customer obsession rather than competitor focus, passion for invention, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: implemen...
Most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes a lot of work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost ...
From 2013, NTT Communications has been providing cPaaS service, SkyWay. Its customer’s expectations for leveraging WebRTC technology are not only typical real-time communication use cases such as Web conference, remote education, but also IoT use cases such as remote camera monitoring, smart-glass, and robotic. Because of this, NTT Communications has numerous IoT business use-cases that its customers are developing on top of PaaS. WebRTC will lead IoT businesses to be more innovative and address...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
In this presentation, you will learn first hand what works and what doesn't while architecting and deploying OpenStack. Some of the topics will include:- best practices for creating repeatable deployments of OpenStack- multi-site considerations- how to customize OpenStack to integrate with your existing systems and security best practices.
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, provided a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services with...
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"Venafi has a platform that allows you to manage, centralize and automate the complete life cycle of keys and certificates within the organization," explained Gina Osmond, Sr. Field Marketing Manager at Venafi, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Michael Maximilien, better known as max or Dr. Max, is a computer scientist with IBM. At IBM Research Triangle Park, he was a principal engineer for the worldwide industry point-of-sale standard: JavaPOS. At IBM Research, some highlights include pioneering research on semantic Web services, mashups, and cloud computing, and platform-as-a-service. He joined the IBM Cloud Labs in 2014 and works closely with Pivotal Inc., to help make the Cloud Found the best PaaS.
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discussed how a new approach is neces...
"This week we're really focusing on scalability, asset preservation and how do you back up to the cloud and in the cloud with object storage, which is really a new way of attacking dealing with your file, your blocked data, where you put it and how you access it," stated Jeff Greenwald, Senior Director of Market Development at HGST, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...