News Feed Item

Developer Excitement Grows for Amazon’s New Fire Phone

(NASDAQ:AMZN)— Amazon today announced that Amazon Appstore selection has nearly tripled over the past year, and since Fire phone launched, the rate of app submissions to the Amazon Appstore has more than doubled. App submissions are at record levels in the 5 week period since launch. In the few weeks since Fire phone launched, developers have already found innovative uses of the phone’s enhanced carousel, Dynamic Perspective and Firefly. To learn about how to develop for Fire phone, see what’s included in the Dynamic Perspective and Firefly SDKs, and hear what developers are saying about the technologies, visit http://developer.amazon.com/firephone.

“When we launched Fire phone, we couldn’t wait to see what developers were going to build with Dynamic Perspective and Firefly,” said Mike George, Vice President, Amazon Appstore. “While the underlying technologies for Dynamic Perspective and Firefly are sophisticated, we’ve made it simple for developers to harness their capabilities. Developers can mix and match APIs from the Dynamic Perspective and Firefly SDKs with standard Android APIs to create the best experience for their app or game. And in just the few weeks since we unveiled Fire phone, we’ve been blown away with the new, innovative use cases developed with these groundbreaking technologies.”

Innovative Apps and Games with Dynamic Perspective, Firefly and Fire Phone’s Enhanced Carousel
Fire phone is the only smartphone with Dynamic Perspective and Firefly, two new breakthrough technologies that allow customers to see and interact with the world through a whole new lens. Dynamic Perspective is an entirely new sensor system that responds to the way a customer holds, views and moves the phone. Firefly quickly recognizes things in the real world—web and email addresses, phone numbers, QR and bar codes, movies, music, and millions of products, and lets the user take action in seconds—all with the simple press of the Firefly button. In addition, Fire phone’s enhanced carousel allows users to see dynamic, relevant information related to the app or game directly on the home screen without needing to launch into the app.

In its new Fire phone app, Fandango, the nation’s leading moviegoer destination, is showcasing a top-10 movie list right on the home screen carousel that deep links to show times at nearby theaters for fast on-the-go ticketing. Taking advantage of Dynamic Perspective, directly from the home screen, moviegoers can tilt their phones left to reveal Fandango user movie reviews, navigate moviegoing menus, and see custom video playlists of related movie trailers, celebrity interviews and Fandango’s original shows “Weekend Ticket,” “Mom’s Movie Minute” and “Reel Kids.” “We are seeing an enormous shift in consumer engagement and commerce on mobile, as more than half of our ticket sales are now on mobile devices,” said Paul Yanover, President of Fandango. “As we work with Amazon on even more unique features for Fire phone, we expect to see continued growth in mobile engagement and ticketing.”

eBay allows shoppers to access top eBay Deals from Fire phone’s home screen. Once a shopper is in the app and searching eBay’s inventory, the tilt gesture activates search refinements and filters without needing to tap the screen. “Shopping on mobile continues to explode. We are continually developing new and innovative ways to make buying and selling on eBay even easier on across all devices,” said RJ Pittman, Chief Product Officer at eBay. “Dynamic Perspective’s tilt and gesture capabilities helps us eliminate the number of taps and swipes between search, browse and purchase, delivering a simple, delightful shopping experience to our customers.”

When players play Magmic’s Rubik’s Cube, there are several gestures they can use to navigate the game. By tilting the device, players are able to quickly and easily rotate the entire Rubik's Cube, or they can use their head to peek around the edges of the cube to get a view of any side at any time. “Implementing features like peeking around the cube and auto-pause in Rubik’s Cube sounded like a huge undertaking initially. Perhaps it would have been on other platforms. It wasn’t. The Amazon team provided all the software, tools, examples and documentation required to make the process extremely easy,” said Troy Johnson, Director of OEM and New Platforms, Magmic. “Not only was it easy, I think players will find tremendous value in the features we implemented. Players can now speed cube and watch their favorite content on Amazon Prime without fear of forgetting to pause the Rubik’s Cube game.”

In Amazing, a puzzle maze game developed by Fluik, the player can explore the specific level they are playing by using their head to look around to map out their course. “For Amazing, it was important for players to step into the world, identify with our character and really experience the atmosphere of the game. Using Dynamic Perspective lets us empower players to explore, peek around corners, look up toward the sky, and add that extra touch of real-life immersion,” said Klaus Rubba, CTO of Fluik. “In other titles, we’ve used the gyroscope and fought with problems around device positioning. There were too many obstacles to overcome. Dynamic Perspective provided a solution that was easy to integrate with no complications; it just worked for Amazing. The positioning and calibration problems we’ve experienced before were gone.”

In République, by Camoflaj, a woman named Hope uses a contraband phone to connect with players who assist in her escape. “When we first got our hands on Fire phone, we instantly thought of ways to better connect the player with our story and characters,” said Ryan Payton, designer at Camouflaj. “Exclusive to the Fire phone version of République, players are able to ‘Call Hope,’ triggering a video chat with the game’s heroine for additional gameplay tips and backstory. Utilizing Fire phone’s head tracking capabilities, Hope will maintain eye contact with the player and even call them out if she can’t see them on camera. Thanks to Fire phone’s innovative new features, we are able to create an even more immersive story experience, which has been a core tenet of République since the beginning.”

Trove, a news streaming service, surfaces news and information to users related to the product they capture with Firefly—a unique technology that lets users take action in seconds based on what Firefly recognizes in the real world. For example, Firefly a Transcendence movie poster, and get the latest news related to the movie and Johnny Depp. “Sometimes helping our readers with finding new topics can be difficult,” said Vijay Ravindran, CEO, Trove. “Thanks to our integration with Firefly, Trove readers using Fire phone will be able to discover relevant news related to their Firefly match. From recent product reviews to the latest gossip from a TV show, Trove with Firefly integration is poised to open up a whole new world of news for Fire phone users.”

WhitePages helps customers interact with phone numbers in innovative ways when one is identified with Firefly. “We wanted to make sure we took advantage of Firefly’s unique capabilities, like phone number recognition, as they align with the core values of our suite of WhitePages apps,” said Bill Brooks, Director, Mobile Partnerships, WhitePages. “When a WhitePages app user scans a phone number with Firefly, they have the option to tap the number and not only call or send a text, but can also conduct a WhitePages reverse phone lookup to identify the number and add that enhanced contact to their address book with a single click. WhitePages identifies millions of numbers per day for its users and the integration with Firefly will make this even easier and more valuable for our users.”

Kik is the smartphone messaging app used by 40% of US teens that lets people connect with their friends no matter where they meet—at school, on their favorite social app, or in an online game. On Fire phone, Kik shows customers their latest messages listed below their multi-dimensional carousel icon on the home screen. “We’re excited to bring Kik to Fire phone. The SDK was easy to use, and let us build an experience that will feel familiar to Kik users and incorporate special features that make Fire phone unique—such as, presenting information on Fire phone’s enhanced carousel to make it easy for Kik to notify our users of new messages waiting, without needing to open the app,” said Ted Livingston, CEO of Kik.

Daily for Craigslist shows popular and recently viewed categories on Fire phone’s enhanced carousel. “Our vision for Daily has always been to let users explore Craigslist in the most efficient yet playful way. With Fire phone, we’ve been able to take this concept to a whole new level. The peek navigation and Dynamic Perspective interface bring a delightful immersive experience Craigslist users will enjoy tremendously.”

TV Guide shows the “trending tonight” list from Fire phone’s enhanced home screen. “TV Guide’s app for Fire phone gives fans instant access to what’s new and trending on TV,” said Christy Tanner, SVP and GM, Media, for CBS Interactive. “Now users can track their TV favorites and discover new shows right on their Fire phone home screen, quickly and seamlessly.”

About Amazon.com
Amazon opened on the World Wide Web in July 1995. The company is guided by three principles: customer obsession rather than competitor focus, passion for invention, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
SYS-CON Events announced today that Interface Masters Technologies, a leader in Network Visibility and Uptime Solutions, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Interface Masters Technologies is a leading vendor in the network monitoring and high speed networking markets. Based in the heart of Silicon Valley, Interface Masters' expertise lies in Gigabit, 10 Gigabit and 40 Gigabit Eth...
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and microservices. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your conta...
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will w...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
DevOps theory promotes a culture of continuous improvement built on collaboration, empowerment, systems thinking, and feedback loops. But how do you collaborate effectively across the traditional silos? How can you make decisions without system-wide visibility? How can you see the whole system when it is spread across teams and locations? How do you close feedback loops across teams and activities delivering complex multi-tier, cloud, container, serverless, and/or API-based services?
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his session at @DevOpsSummit 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will show how customers are able to achieve a level of transparency that enables everyon...
Today every business relies on software to drive the innovation necessary for a competitive edge in the Application Economy. This is why collaboration between development and operations, or DevOps, has become IT’s number one priority. Whether you are in Dev or Ops, understanding how to implement a DevOps strategy can deliver faster development cycles, improved software quality, reduced deployment times and overall better experiences for your customers.
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...