|By Marketwired .||
|July 22, 2014 10:08 AM EDT||
NEW YORK, NY--(Marketwired - July 22, 2014) - AudienceScience® today announced the launch of the ASI Inventory API, an integration initiative that rapidly expands the available inventory to advertisers using AudienceScience's Gateway SaaS enterprise ad management system.
Through the API, AudienceScience integrates directly with inventory suppliers so that buyers can quickly and easily access ad impressions programmatically. Initial supply partners at launch include LiveRail, MARKETPLACE (AOL Platforms' SSP) and sovrn.
"For programmatic advertising to deliver the best results, advertisers need access to several supply partners, both to achieve scale and to hit their audience on appropriate sites," said Jeff Hochberg, Vice President of Business Development, AudienceScience. "The ASI Inventory API is part of our effort to facilitate error-free communication between the buy and sell sides, allowing advertisers to bring programmatic in-house without worrying about long integration times with their preferred suppliers."
Ordinarily, advertisers must request that their DSP make a custom integration with a supply partner, leading to weeks of development and inhibiting the promise of real-time ad buying. With the ASI Inventory API, AudienceScience is handling those integrations itself. With more adoption on the sell-side, overall integration time is reduced, opening up more targeting and programmatic inventory options for buyers.
"Open API efforts, like this one spearheaded by AudienceScience, can provide tangible benefits for both sides of the ad buying equation," said Richie Brown, Director, Demand Sales at LiveRail. "Through this partnership with LiveRail, AudienceScience clients get access to the world's largest pool of online video inventory, enabling them to better execute campaigns at scale. By eliminating the need for lengthy, individual integrations with each supply partner, advertisers can access more available inventory faster, and supply partners, like LiveRail, are able to offer our publishers the opportunity to connect with buyers using the Gateway system, a win for all involved."
"The ASI Inventory API is a great step forward in helping advertisers reach the right consumers in the right environments at the right time," said Maja Milicevic, VP of Demand Partnerships at sovrn. "Some of the biggest advertisers in the world are using SaaS platforms like this to get closer to the technology and gain more transparency around their ad buys. As a supply side source, our team at sovrn is happy to be part of these efforts."
AudienceScience has transformed how global advertisers measurably connect their consumers, data and media with an easy-to-use and fully transparent Enterprise Advertising Management System. AudienceScience's Gateway, the first integrated data, media and campaign management SaaS solution built for the advertiser, provides complete transparency and control, allowing brands to seamlessly manage and optimize their data, audience targeting, media, and insights in a closed-loop system. A simple solution for multi-vendor overlap and black box technologies, AudienceScience empowers large global advertisers to own their data and media operations, and thus, their business outcomes.
WIT Strategy, for AudienceScience
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