Click here to close now.




















Welcome!

News Feed Item

Turning IP Into Measurable Assets: Northworks IP is Changing the Way Business Uses Intellectual Property

VICTORIA, BRITISH COLUMBIA -- (Marketwired) -- 07/22/14 -- Editors Note: There is a photo associated with this press release.

Times have changed in the world of intellectual property: IP has become a business tool that can be used strategically to protect investment and market space, particularly within the rapidly moving clean tech and smart home areas of the energy sector.

It's something Peter Cowan, founder and principal consultant at Northworks IP, a B.C.-based Intellectual Property (IP) strategy advisory firm, has been advising for years. Last June, he was named one of the world's leading IP strategists in the IAM Strategy 300, a peer-nominated list researched and published by London, UK-based IAM Magazine.

"IP can be used as a business tool to make sure your market space is protected instead of using it as a reactive piece, something checked off a list," says Cowan. "It is about developing and using patents as a strategic tool - an asset discussed at a boardroom level."

A recent high-profile example makes this amply clear.

Google's purchase of Nest Labs Inc, the makers of smart thermostats and smoke detectors, for 3.2 billion last January has become a high-water mark for acquisitions with a strong component of patents. Now with the series of patent litigations launched by Honeywell, which has introduced Homekit and Honeywell Lyric into the smart home market, it also serves as an example of how critical IP has become to both market share and acquisition planning, particularly within the energy sector.

"IP can be a key business pillar for energy-based ventures given that the industry solutions are now highly technology driven," says Cowan, leveraging his 13+ years of experience working in IP leadership for a global fortune 500 energy company. "Many big incumbents are expanding their offerings, and you need to be protected from them. There are also a lot of startups and, to be a leader in the long term, you need to carve your space out and protect that space now."

Under Northworks IP, Cowan helps companies and their investors strategically position and build their patent portfolios based on market growth and competitor profiles. He has developed a scalable, replicable strategy-based method for moving ideas through the patent-filing process efficiently with the end goal of producing business-relevant patents.

By redefining the approach to patents as a business-based strategy, Cowan's approach represents two key shifts in thinking about patents. The first is moving from a pure patent-filing number KPI measurement toward ensuring a defined patent strategy that offers coverage for the business or projects. The second is shifting from a reactive filing process to focusing on planning filings relative to market and project timelines and takes into account issues such as competitive filing pace and addressable market growth.

Significantly for business executives and investors, Cowan's approach ensures decisions for funds spent on patents are linked to future business impact.

"IP strategy is like any research or market strategy - it is vital in making sure that any investment you put into an organization is going to have a return - and you want to protect that return," he says. "The key difference in IP strategy compared to general business planning is based around the way patent law is structured - IP is not something one can easily fix after the fact. It has to be done with strategic intent early on or the venture will need to spend greater fortunes to purchase or defend against competitive IP in the future."

Currently, Cowan is working with executives, inventors, and technical teams in Canada and Europe to help identify and protect their breakthrough innovations and maximize IP assets. In addition to being a frequent speaker on topics of innovation and patent strategy, Cowan is an associate mentor with both the BC Innovation Council (in partnership with ACETECH) and VIATeC (Victoria Advanced Technology Council), helping early-stage technology CEO's and founders improve the success of their companies.

www.ipstrategy.ca

Linked In

Twitter

Press release courtesy of The Press Writers

http://www.thepresswriters.com

To view the photo associated with this release, please visit the following link: http://www.marketwire.com/library/20140722-Peter_Cowan.jpg.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Public Cloud IaaS started its life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adop...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with ...
The Cloud industry has moved from being more than just being able to provide infrastructure and management services on the Cloud. Enter a new era of Cloud computing where monetization’s services through the Cloud are an essential piece of strategy to feed your organizations bottom-line, your revenue and Profitability. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, discussed how to easily o...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
Rapid innovation, changing business landscapes, and new IT demands force businesses to make changes quickly. The DevOps approach is a way to increase business agility through collaboration, communication, and integration across different teams in the IT organization. In his session at DevOps Summit, Chris Van Tuin, Chief Technologist for the Western US at Red Hat, will discuss: The acceleration of application delivery for the business with DevOps
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, S...
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, explained the best practices of continuous testing at high scale, which is rele...
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
"Alert Logic is a managed security service provider that basically deploys technologies, but we support those technologies with the people and process behind it," stated Stephen Coty, Chief Security Evangelist at Alert Logic, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
"ProfitBricks was founded in 2010 and we are the painless cloud - and we are also the Infrastructure as a Service 2.0 company," noted Achim Weiss, Chief Executive Officer and Co-Founder of ProfitBricks, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.