Welcome!

News Feed Item

Turning IP Into Measurable Assets: Northworks IP is Changing the Way Business Uses Intellectual Property

VICTORIA, BRITISH COLUMBIA -- (Marketwired) -- 07/22/14 -- Editors Note: There is a photo associated with this press release.

Times have changed in the world of intellectual property: IP has become a business tool that can be used strategically to protect investment and market space, particularly within the rapidly moving clean tech and smart home areas of the energy sector.

It's something Peter Cowan, founder and principal consultant at Northworks IP, a B.C.-based Intellectual Property (IP) strategy advisory firm, has been advising for years. Last June, he was named one of the world's leading IP strategists in the IAM Strategy 300, a peer-nominated list researched and published by London, UK-based IAM Magazine.

"IP can be used as a business tool to make sure your market space is protected instead of using it as a reactive piece, something checked off a list," says Cowan. "It is about developing and using patents as a strategic tool - an asset discussed at a boardroom level."

A recent high-profile example makes this amply clear.

Google's purchase of Nest Labs Inc, the makers of smart thermostats and smoke detectors, for 3.2 billion last January has become a high-water mark for acquisitions with a strong component of patents. Now with the series of patent litigations launched by Honeywell, which has introduced Homekit and Honeywell Lyric into the smart home market, it also serves as an example of how critical IP has become to both market share and acquisition planning, particularly within the energy sector.

"IP can be a key business pillar for energy-based ventures given that the industry solutions are now highly technology driven," says Cowan, leveraging his 13+ years of experience working in IP leadership for a global fortune 500 energy company. "Many big incumbents are expanding their offerings, and you need to be protected from them. There are also a lot of startups and, to be a leader in the long term, you need to carve your space out and protect that space now."

Under Northworks IP, Cowan helps companies and their investors strategically position and build their patent portfolios based on market growth and competitor profiles. He has developed a scalable, replicable strategy-based method for moving ideas through the patent-filing process efficiently with the end goal of producing business-relevant patents.

By redefining the approach to patents as a business-based strategy, Cowan's approach represents two key shifts in thinking about patents. The first is moving from a pure patent-filing number KPI measurement toward ensuring a defined patent strategy that offers coverage for the business or projects. The second is shifting from a reactive filing process to focusing on planning filings relative to market and project timelines and takes into account issues such as competitive filing pace and addressable market growth.

Significantly for business executives and investors, Cowan's approach ensures decisions for funds spent on patents are linked to future business impact.

"IP strategy is like any research or market strategy - it is vital in making sure that any investment you put into an organization is going to have a return - and you want to protect that return," he says. "The key difference in IP strategy compared to general business planning is based around the way patent law is structured - IP is not something one can easily fix after the fact. It has to be done with strategic intent early on or the venture will need to spend greater fortunes to purchase or defend against competitive IP in the future."

Currently, Cowan is working with executives, inventors, and technical teams in Canada and Europe to help identify and protect their breakthrough innovations and maximize IP assets. In addition to being a frequent speaker on topics of innovation and patent strategy, Cowan is an associate mentor with both the BC Innovation Council (in partnership with ACETECH) and VIATeC (Victoria Advanced Technology Council), helping early-stage technology CEO's and founders improve the success of their companies.

www.ipstrategy.ca

Linked In

Twitter

Press release courtesy of The Press Writers

http://www.thepresswriters.com

To view the photo associated with this release, please visit the following link: http://www.marketwire.com/library/20140722-Peter_Cowan.jpg.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
Join Impiger for their featured webinar: ‘Cloud Computing: A Roadmap to Modern Software Delivery’ on November 10, 2016, at 12:00 pm CST. Very few companies have not experienced some impact to their IT delivery due to the evolution of cloud computing. This webinar is not about deciding whether you should entertain moving some or all of your IT to the cloud, but rather, a detailed look under the hood to help IT professionals understand how cloud adoption has evolved and what trends will impact th...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...