Welcome!

News Feed Item

Turning IP Into Measurable Assets: Northworks IP is Changing the Way Business Uses Intellectual Property

VICTORIA, BRITISH COLUMBIA -- (Marketwired) -- 07/22/14 -- Editors Note: There is a photo associated with this press release.

Times have changed in the world of intellectual property: IP has become a business tool that can be used strategically to protect investment and market space, particularly within the rapidly moving clean tech and smart home areas of the energy sector.

It's something Peter Cowan, founder and principal consultant at Northworks IP, a B.C.-based Intellectual Property (IP) strategy advisory firm, has been advising for years. Last June, he was named one of the world's leading IP strategists in the IAM Strategy 300, a peer-nominated list researched and published by London, UK-based IAM Magazine.

"IP can be used as a business tool to make sure your market space is protected instead of using it as a reactive piece, something checked off a list," says Cowan. "It is about developing and using patents as a strategic tool - an asset discussed at a boardroom level."

A recent high-profile example makes this amply clear.

Google's purchase of Nest Labs Inc, the makers of smart thermostats and smoke detectors, for 3.2 billion last January has become a high-water mark for acquisitions with a strong component of patents. Now with the series of patent litigations launched by Honeywell, which has introduced Homekit and Honeywell Lyric into the smart home market, it also serves as an example of how critical IP has become to both market share and acquisition planning, particularly within the energy sector.

"IP can be a key business pillar for energy-based ventures given that the industry solutions are now highly technology driven," says Cowan, leveraging his 13+ years of experience working in IP leadership for a global fortune 500 energy company. "Many big incumbents are expanding their offerings, and you need to be protected from them. There are also a lot of startups and, to be a leader in the long term, you need to carve your space out and protect that space now."

Under Northworks IP, Cowan helps companies and their investors strategically position and build their patent portfolios based on market growth and competitor profiles. He has developed a scalable, replicable strategy-based method for moving ideas through the patent-filing process efficiently with the end goal of producing business-relevant patents.

By redefining the approach to patents as a business-based strategy, Cowan's approach represents two key shifts in thinking about patents. The first is moving from a pure patent-filing number KPI measurement toward ensuring a defined patent strategy that offers coverage for the business or projects. The second is shifting from a reactive filing process to focusing on planning filings relative to market and project timelines and takes into account issues such as competitive filing pace and addressable market growth.

Significantly for business executives and investors, Cowan's approach ensures decisions for funds spent on patents are linked to future business impact.

"IP strategy is like any research or market strategy - it is vital in making sure that any investment you put into an organization is going to have a return - and you want to protect that return," he says. "The key difference in IP strategy compared to general business planning is based around the way patent law is structured - IP is not something one can easily fix after the fact. It has to be done with strategic intent early on or the venture will need to spend greater fortunes to purchase or defend against competitive IP in the future."

Currently, Cowan is working with executives, inventors, and technical teams in Canada and Europe to help identify and protect their breakthrough innovations and maximize IP assets. In addition to being a frequent speaker on topics of innovation and patent strategy, Cowan is an associate mentor with both the BC Innovation Council (in partnership with ACETECH) and VIATeC (Victoria Advanced Technology Council), helping early-stage technology CEO's and founders improve the success of their companies.

www.ipstrategy.ca

Linked In

Twitter

Press release courtesy of The Press Writers

http://www.thepresswriters.com

To view the photo associated with this release, please visit the following link: http://www.marketwire.com/library/20140722-Peter_Cowan.jpg.

Contacts:
Northworks IP
Peter Cowan
+1-250-893-1539
[email protected]
www.ipstrategy.ca

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
"Storpool does only block-level storage so we do one thing extremely well. The growth in data is what drives the move to software-defined technologies in general and software-defined storage," explained Boyan Ivanov, CEO and co-founder at StorPool, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Sometimes I write a blog just to formulate and organize a point of view, and I think it’s time that I pull together the bounty of excellent information about Machine Learning. This is a topic with which business leaders must become comfortable, especially tomorrow’s business leaders (tip for my next semester University of San Francisco business students!). Machine learning is a key capability that will help organizations drive optimization and monetization opportunities, and there have been some...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to oper...
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, discussed how data centers of the future will be managed, how the p...
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
Blockchain. A day doesn’t seem to go by without seeing articles and discussions about the technology. According to PwC executive Seamus Cushley, approximately $1.4B has been invested in blockchain just last year. In Gartner’s recent hype cycle for emerging technologies, blockchain is approaching the peak. It is considered by Gartner as one of the ‘Key platform-enabling technologies to track.’ While there is a lot of ‘hype vs reality’ discussions going on, there is no arguing that blockchain is b...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Is advanced scheduling in Kubernetes achievable?Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, answered these questions and demonstrated techniques for implementing advanced scheduling. For example, using spot instances and co...
The use of containers by developers -- and now increasingly IT operators -- has grown from infatuation to deep and abiding love. But as with any long-term affair, the honeymoon soon leads to needing to live well together ... and maybe even getting some relationship help along the way. And so it goes with container orchestration and automation solutions, which are rapidly emerging as the means to maintain the bliss between rapid container adoption and broad container use among multiple cloud host...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.