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Research and Markets: Mobile LBS Market in the US 2014-2018 with Foursquare, Google, Groupon, HERE, Micello, Shopkick & xAD Dominating the Market

Research and Markets (http://www.researchandmarkets.com/research/5wqkxx/mobile_lbs_market) has announced the addition of the "Mobile LBS Market in the US 2014-2018" report to their offering.

The Mobile LBS market in the US will grow at a CAGR of 27% to 2018

Mobile location-based services or LBS are used to track the location of users within a wireless network using location-enabled mobile devices. LBS make use of GIS technology and the internet to track the location of users. User-initiated LBS require an internet connection to gather the user's location and provide the search results. The various location-enabled mobile devices are smartphones, tablets, PNDs, and location-enabled devices fitted in vehicles.

LBS are used to discover places and routes; for tracking; to obtain traffic updates and real-time directions, to find routes to landmarks; obtain information regarding ongoing local events; and find friends. LBS are also used for location-based advertising, location-based shopping, location-based social networking, and location-enabled searches as well as location-based entertainment and infotainment.

The Mobile LBS market in the US can be categorized on the basis of application into four segments:

  • Navigation and Tracking
  • Location-based Search and Advertising
  • Location-based Infotainment
  • Analytics, and Other Services

The report, the Mobile LBS Market in the US 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report focuses on the Mobile LBS market landscape in the US and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Vendors

  • Foursquare Labs
  • Google
  • Groupon
  • HERE
  • Micello
  • Shopkick
  • xAD

Key Market Drivers/Challenges/Trends

  • Convergence of Technologies
  • Design of Wearable Devices
  • Decreasing Price of Wearable Devices

Key Topics Covered:

  1. Executive Summary
  2. List of Abbreviations
  3. Scope of the Report
  4. Market Research Methodology
  5. Introduction
  6. Market Landscape
  7. Buying Criteria
  8. Market Growth Drivers
  9. Drivers and their Impact
  10. Market Challenges
  11. Impact of Drivers and Challenges
  12. Market Trends
  13. Trends and their Impact
  14. Vendor Landscape
  15. Key Vendor Analysis

For more information visit http://www.researchandmarkets.com/research/5wqkxx/mobile_lbs_market

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