Welcome!

News Feed Item

Engagement Labs to Acquire Toronto Social Media Pioneer Entrinsic

TORONTO, ONTARIO -- (Marketwired) -- 07/22/14 -- Engagement Labs (TSX VENTURE:EL), a leading social media performance measurement provider, is pleased to announce that it is to acquire Entrinsic, an innovative social media analytics and communications agency. Eli Singer, Founder and CEO of Entrinsic will become Chief Strategy Officer and a substantial shareholder of Engagement Labs. Singer, a visionary digital marketer, will contribute to the Company's Social Activation Lab and build relationships with brands and agencies, as well as contribute to product innovation. Entrinsic had revenues of approx. $2.4 million and adjusted EBITDA of $366,000 in 2013.

Entrinsic will be integrated with Engagement Labs' Toronto office, adding social media marketing and analytics expertise in the finance, high-tech, telecom, grocery, consumer packaged goods and auto verticals to the Engagement Labs eValue(TM) analytics technology and managed services offering. It is anticipated that all employees of Entrinsic will join Engagement Labs.

"I am thrilled to be joining Engagement Labs", said Singer. "Our work has always been deeply rooted in analytics based insights, an approach that has proven repeatedly successful with clients. This is a logical evolution for us as Engagement Labs has built next generation social media measurement and monitoring technology that is a game-changer for brands and agencies looking to develop great results by focusing on digital programs."

The expectations of North American marketers on social media platforms like YouTube, Twitter, Facebook, and LinkedIn have grown significantly over the last two years and will continue to rise dramatically into 2015 and beyond. Marketers will increasingly need next generation systems for scoring brand performance, finding real-time insights on niche targets, and high-technology dashboarding systems which will integrate into corporate big-data infrastructure.

"As we are solely focused on providing marketers with intelligent actionable customer engagement data, adding Entrinsic social analytics and activation expertise to our offering was the next evolutionary step for us in creating a best-in-class social technology company", explained Paul Allard, Engagement Labs' CEO. "With our Intelligent Data on Demand platform - eValue(TM) analytics - at the core of our business strategy, we are now able to offer our clients the next generation of social analytics systems with the insights, intelligence and optimization they need."

The consideration for the acquisition consists of a cash payment of $505,000 at closing plus 1,919,000 common shares of Engagement Labs valued at $0.50 per share for an aggregate purchase of $1.46 million. Of the 1.9 million common shares issued at closing, 1.4 million shares are subject to an escrow release of one third per year over the next three years (subject to acceleration in certain circumstances). Completion of the transaction remains conditional, subject only to the approval of the TSX Venture Exchange.

About Engagement Labs

Engagement Labs offers real-time, intelligent social media data, analytics and insights for organizations that are actively engaging on social and digital networks. The Company extracts business intelligence from user generated data (BIG DATA) and transforms it into actionable data for corporate clients, brands and social media teams. Engagement Labs created eValue(TM) analytics, an Intelligent Data on Demand platform for agencies, marketing teams and dashboard providers. Offered under SaaS or through an API, eValue(TM) analytics PRO supports the entire social marketing cycle by providing over 250 comprehensive, intelligent metrics to measure social performance and ROI for brands to evaluate and coordinate social media activities across all online channels (social media sites, forums, news and blogs). Engagement Labs is listed on the TSX Venture exchange under the symbol (TSX VENTURE:EL) and has offices in Montreal, Toronto and Paris.

Disclaimer - Safe Harbour Forward-Looking Statements

Certain statements contained in this press release constitute forward-looking statements. These forward-looking statements relate to the future financial conditions, results of operations, or business of the Corporation. These statements may be current expectations and estimates about the markets in which the Corporation operates and management's beliefs and assumptions regarding these markets. These statements are subject to important risks and uncertainties which are difficult to predict and assumptions which may prove to be inaccurate. The results or events predicted in forward-looking statements may differ materially from actual results or events. The Corporation disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. In particular, forward-looking statements do not reflect the potential impact of any merger, acquisitions or other business combinations or divestitures that may be announced or completed after such statements are made.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
Hardware virtualization and cloud computing allowed us to increase resource utilization and increase our flexibility to respond to business demand. Docker Containers are the next quantum leap - Are they?! Databases always represented an additional set of challenges unique to running workloads requiring a maximum of I/O, network, CPU resources combined with data locality.
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 21st Int\ernational Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their ...
Join us at Cloud Expo June 6-8 to find out how to securely connect your cloud app to any cloud or on-premises data source – without complex firewall changes. More users are demanding access to on-premises data from their cloud applications. It’s no longer a “nice-to-have” but an important differentiator that drives competitive advantages. It’s the new “must have” in the hybrid era. Users want capabilities that give them a unified view of the data to get closer to customers and grow business. The...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists looked at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deliver...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...
Both SaaS vendors and SaaS buyers are going “all-in” to hyperscale IaaS platforms such as AWS, which is disrupting the SaaS value proposition. Why should the enterprise SaaS consumer pay for the SaaS service if their data is resident in adjacent AWS S3 buckets? If both SaaS sellers and buyers are using the same cloud tools, automation and pay-per-transaction model offered by IaaS platforms, then why not host the “shrink-wrapped” software in the customers’ cloud? Further, serverless computing, cl...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
It is ironic, but perhaps not unexpected, that many organizations who want the benefits of using an Agile approach to deliver software use a waterfall approach to adopting Agile practices: they form plans, they set milestones, and they measure progress by how many teams they have engaged. Old habits die hard, but like most waterfall software projects, most waterfall-style Agile adoption efforts fail to produce the results desired. The problem is that to get the results they want, they have to ch...
IoT solutions exploit operational data generated by Internet-connected smart “things” for the purpose of gaining operational insight and producing “better outcomes” (for example, create new business models, eliminate unscheduled maintenance, etc.). The explosive proliferation of IoT solutions will result in an exponential growth in the volume of IoT data, precipitating significant Information Governance issues: who owns the IoT data, what are the rights/duties of IoT solutions adopters towards t...