Welcome!

News Feed Item

New Oracle Data Cloud and Data-as-a-Service Offerings Redefine Data-Driven Enterprise

Oracle's Innovative Data Services Fuels Competitive Advantage for Marketing and Social

REDWOOD CITY, CA -- (Marketwired) -- 07/22/14 -- Oracle (NYSE: ORCL)

News Summary
In the digital economy, data fuels companies' ability to create new products and services. This proliferation of social channels, mobile devices, and sensor-enabled technologies, in conjunction with the unbundling of data from applications, creates new opportunities for innovative companies to gain competitive advantage through the use of data. Once limited to their internal data, enterprises can now gain valuable business insights by adding external data sources to enhance customer experience and operational efficiency. Today, Oracle announced it is combining its BlueKai Audience Data Marketplace and other Oracle data services to create Oracle Data Cloud, a platform that provides customers access to world-class data-as-a-service (DaaS) offerings, including Oracle Data as a Service for Marketing (Oracle DaaS for Marketing) and Oracle Data as a Service for Social (Oracle DaaS for Social).

News Facts

  • To help business users drive smarter, more informed decisions across the enterprise, Oracle today announced Oracle Data Cloud and two new DaaS offerings, Oracle DaaS for Marketing and Oracle DaaS for Social.
  • Oracle Data Cloud is a DaaS platform that includes Oracle's leading data products and the newly acquired BlueKai Audience Data Marketplace, offering customers trusted solutions for leveraging external data for marketing and social.
  • Oracle DaaS for Marketing, available in a new subscription model, gives marketers access to a vast and diverse array of anonymous user-level data across offline, online, and mobile data sources. Data is gathered from trusted and validated sources to support privacy and security compliance.
  • Oracle DaaS for Social, now in limited availability, delivers categorization and enrichment of unstructured social and enterprise data, providing unprecedented intelligence on customers, competitors, and market trends.
  • With the Oracle DaaS offerings, customers can connect and inform smarter actions across their enterprise with external data sources bundled with the commercial, compliance, and privacy rights required for usage. The combination of external and internal data sources can also be used for deeper analytics and modeling.
  • ID and addressability mapping to link various customer attributes such as e-mail, social handles, phone numbers, third-party cookies, and mobile identifiers across channels to build a centralized actionable profile.

Oracle Data as a Service: More Data, More Insights

  • Oracle DaaS offerings provide data ingestion, value extraction, rights management, and data activation services to drive enhanced insights for marketing, sales, and service teams.
  • Additionally, Oracle DaaS offerings give enterprises enhanced flexibility, with the ability to plug into applications as well as into other Oracle Cloud platforms.
  • Oracle DaaS for Marketing helps organizations enhance the cross-channel customer experience through targeted marketing engagement that unifies customer and audience intelligence across the enterprise
    • With access to more than 1 billion profiles globally, Oracle DaaS for Marketing is the world's largest data marketplace. It gives organizations the ability to prospect at scale and deliver relevant ads and content across online, mobile, search, social, and video.
    • Additionally, Oracle DaaS for Marketing gives marketers access to the industry's largest ecosystem of more than 300 data and activation partners for online, mobile, search, and social marketing action.
  • Oracle DaaS for Social helps enterprises benefit from the vast pool of data generated across social platforms and enriches unstructured social and enterprise data. The insight Oracle DaaS for Social provides by applying its sophisticated text processing on raw text from public and private sources can be combined with other structured data to offer powerful business intelligence.
    • Oracle DaaS for Social derives insights from more than 700 million social messages daily, across more than 40 million social media and news data sites.
    • Oracle DaaS for Social applies powerful text analysis to extract the meaning and context of the content, empowering enterprises to take appropriate actions on insights from massive amounts of unstructured data.

Supporting Quotes

  • "Unbundling data from SaaS applications has enhanced a business user's ability to activate insights gleaned from external data sources, leading to more engaging and personalized customer experiences," said Omar Tawakol, general manager and group vice president, Oracle Data Cloud. "The Oracle Data Cloud brings together a best-in-class data platform with the world's largest data marketplace to drive smarter decisions for marketing and social, and it will eventually include other enterprise functions such as sales and service."
  • "IDC sees data as a service as an emerging category that addresses the needs of businesses in real-time to tap into a wide array of external data sources and optimize the results to drive unique insights and informed action," said Robert Mahowald, vice president, SaaS & Cloud Software, IDC. "Oracle Data as a Service is addressing this need with a suite of data solutions that focus on scale, data portability, and security that help customers gain a competitive advantage through the use of data."
  • "With Oracle's comprehensive and distinctive framework of data ingestion, value extraction, rights management, and data activation, Oracle Data Cloud can help enterprises across multiple industries and channels generate competitive advantage through the use of data," said Tom Pringle, practice leader for Information Management, Ovum.
  • "With the proliferation of devices and new technologies, businesses have their hands on an immeasurable amount of data. At Datalogix, we understand the power this information has in delivering meaningful results for marketers and how to leverage this power of purchase-based audience targeting to drive measurable online and offline sales," said Eric Roza, chief executive officer, Datalogix. "Together, with Oracle Data Cloud, we're bringing real targeting and accountability into the digital space."
  • "Data will continue to be the currency of the internet, and we've only scratched the surface of what is possible in data-driven marketing. We look forward to our continued relationship with Oracle and their data services for marketing to help our clients target anything, measure everything -- and most importantly, power a better internet," said Jeff Green, CEO, The Trade Desk.
  • "Our clients are faced with massive amounts of data in traditional CRM, digital and social channels and it is our mission to guide them in finding unique insights across this sea of structured and unstructured worlds of data," said Jason Kodish, senior vice president of Strategy and Analysis at DigitasLBi. "Oracle Data as a Service allows one to manage the complexity of data adoption and provides key solutions to inform today's businesses."

Supporting Resources

About Oracle
Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE: ORCL), visit www.oracle.com.

Trademarks
Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Embedded Video Available

Embedded Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=2643236

Contact info:

Jessica Elkus
Oracle
+1.415.278.5410
Email Contact

Bill Rundle
Blanc & Otus
+1.415.856.5104
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
DX World EXPO, LLC, a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of the 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to gre...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develop...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...