Welcome!

News Feed Item

BRCA Gene Testing-Based Breast Cancer and Ovarian Cancer Keynote Speaker, Advocate, Advisor and 'Previvor' Launches 'BRCA Believer' Brand Inspired by Personal Experience

BRCA Gene Testing-Related Motivational Speaker and Mentor Develops Shirt and Merchandise Line to Generate Sustained Awareness and Support for the Hereditary Breast and Ovarian Cancer 'Previvor' Community and BRCA Genetic Testing at Large; Uplifting 'BRCA

SAN DIEGO, CA--(Marketwired - July 22, 2014) - BRCA gene testing-based breast cancer and ovarian cancer keynote speaker, advocate, advisor and "previvor," Merilee Kern, today announced the launch of the "BRCA Believer" shirt and merchandise line (www.BRCABeliever.com) intended to generate sustained awareness and support for the hereditary breast and ovarian cancer community and BRCA genetic testing at large. As a BRCA-positive woman who has made life-altering choices in relation-now availing herself as a motivational speaker and advisor to share her powerful first-person experiences and insights with others-Kern developed the BRCA Believer line in an effort to inspire, uplift and empower others who are hereditary breast and/or ovarian cancer survivors or, like herself, are high-risk "previvors" -- a "survivor of a genetic predisposition to cancer."

"The mission of the BRCA Believer line is to raise awareness about the availability of, and accessibility to, genetic testing as it relates to hereditary breast and ovarian cancer, about the implications of being BRCA gene positive, about the extraordinary power of choice that accompanies a BRCA positive diagnosis, and the importance of celebrating and uplifting those who have made brave, difficult decisions in relation," notes Kern. "Far too many of those who have taken heroic and life-changing measures relating to a BRCA-positive status do so in relative privacy and seclusion, never benefitting from the level recognition and praise they deserve amid a circumstance few understand. Through the BRCA Believer line, I hope to enrich the BRCA-positive community with an overarching sense of pride and achievement while simultaneously educating and raising social consciousness regarding the significance, availability and implications of genetic testing for hereditary breast and ovarian cancer."

"While breast and ovarian cancer awareness apparel and merchandise abounds in the marketplace, this novel line meets an advocacy need specific to individuals and families impacted by a genetic predisposition to these conditions," Kern continues "This line is intended to unify, encourage and amuse those affected by hereditary breast and ovarian cancer, either as a high-risk 'previvor' or as a 'SurThriver' of an actual diagnosis. I also hope the messages imparted in the BRCA Believer designs, including 'Living Lucky,' 'Destiny by Decision,' 'Alive by Choice Not Chance,' 'BRCA Hero,' 'Previvor Pride' and 'Team Angie' in support of Angelina Jolie's BRCA-related life choices and championing, will help spur general dialogue about the availability and enormity of the genetic testing opportunity so more people will benefit from the 'gift of knowledge' this life-saving science brings."

"We eagerly donated time and resources to create exclusive flagship 'BRCA Believer' designs, including the brand's core logo, given the intention of this line to help drive awareness regarding options individuals have for fighting and even thwarting hereditary breast and ovarian cancer," said Neil Hoynes, CEO of Ripple Junction -- one of the largest and most successful purveyors of licensed entertainment and pop culture apparel in the world. "We applaud Merilee Kern's efforts, as the founder of this line, to leverage fashion and style as a way to drive greater visibility for the multitude of life-preserving measures available with respect to these inherited gene-based cancers."

The BRCA Believer online store offers stylish women's, men's and children's shirts, tank tops and hoodies, mugs, cards, wall decals, magnets and other items that feature unique and inspirational designs, with a portion of the proceeds donated to nonprofit organization(s) dedicated to fighting hereditary breast and ovarian cancer. All designs are available in breast cancer pink, ovarian cancer teal, cancer lavender or basic black. Shoppers first pick the desired design/message from those available to then view available color and product options for purchase. The flagship BRCA Believer line features the following designs/messages:

• Alive by Choice Not Chance

• Destiny by Decision

• Knowledge is Power

• Living Lucky

• Choice = Chance

• BRCA Hero

• My Mom is a BRCA Hero (youth and adult items)

• My Wife is a BRCA Hero (men's items)

• My Sister is a BRCA Hero

• Proud Previvor (for those BRCA+)

• Previvor Pride (for those BRCA+ or anyone who wants to support someone BRCA+)

• Team Angie (supporting Angelina Jolie for her BRCA-related personal & professional efforts)

• BRCA Believer

About Merilee Kern, BRCA Keynote Speaker and Patient Advisor

Downtime and indecisiveness are words that are not in Merilee Kern's vocabulary. This 21st Century soccer mom owns and operates a thriving communications agency, founded and serves as Executive Editor for an internationally syndicated lifestyle brand, is a regularly featured television personality, and her prior accomplishments run the gamut from earning her MBA degree by age 23; to authoring an award-winning, first-of-its-kind obesity-related children's book and APP; to winning multiple bodybuilding championships -- a hardened fitness regimen this maven maintains even today. All of this as her two tween and teenage children thrive as straight A honor roll students and extracurricular sports MVPs. Merilee is, in fact, the very definition of a renaissance woman: a savvy entrepreneur, media personality, author, journalist, publicist, athlete, health advocate, and proud single mother. 

She is also BRCA1 positive, putting her at a sharply increased, near guaranteed risk of developing breast cancer and/or ovarian cancer in her lifetime.

When Merilee was unexpectedly given what she now calls "the gift of knowledge" that she carried the "faulty" BRCA1 gene, making a breast and/or ovarian cancer diagnosis in her future more likely than not, she was faced with a litany of excruciating decisions that would ultimately change -- and give -- her life. As Angelina Jolie and other brave and resilient cancer-free women have chosen to do, Merilee opted to take preventive action and have a prophylactic double mastectomy in addition to a bilateral oophorectomy and hysterectomy to take her near certain risk of developing one or both cancers down to almost zero. Merilee asserts, "It was the hardest decision that couldn't have been easier to make."

At a time of her life when Merilee was "in the thick" of a contentious 3-year long divorce battle; navigating the awkward and insecure waters of being an "admittedly vain" single woman re-entering the dating scene; managing multiple professional interests now as the sole breadwinner in her home; keeping her children's lofty academic standards and extracurricular activity schedule "on course"; and as her own mother who lived 3,000 miles away from her was bravely fighting a BRCA-related cancer of her own that ultimately claimed her life, Merilee dove head first into surgical intervention that, although it significantly altered her body, has uplifted her spirit and has given her strength in so many unexpected ways. And, what a long strange trip it's been.

Merilee now avails herself as a keynote speaker and patient advisor/mentor to share her story, which is rife with ups, downs and ridiculousness, with other women and men to provide insight into what goes into making a decision of this nature and caliber, what's involved in the process when choosing this surgical course (whether as proactive/preventative or a reactive measure to cancer), and how incredible the final physical result can be. She also seeks to uplift and inspire both women and men who face their own difficulties and challenges, health-related an otherwise, even when multiple adversities present at once -- and how to dig deep to tap their inner well of strength, resolve, and tenacity needed to stay the course... and come out on the other side better than ever.

A serial SurThriver, Merilee's triumphant story inspires BRCA positive women facing the realities of hereditary breast and/or ovarian cancer, even before a diagnosis, as well as all other men and women seeking to triumph over adversity and turn chaos into clarity!

Editors and journalists, Meeting planners, conference and event planners, fellow previvors and others can learn more about Merilee's motivational speaking and private advisor consultation work online at www.MerileeKern.com. Browse the BRCA Believer online store at www.BRCABeliever.com.

* http://www.facingourrisk.org/FORCE_community/previvors.php 

Image Available: http://www.marketwire.com/library/MwGo/2014/7/22/11G018758/Images/BRCA_image-289438569700.jpg

CONTACT:
Karen Hayhurst
858-577-0206
Email contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT's direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...