|By Business Wire||
|July 22, 2014 03:18 PM EDT||
Tremor Video, Inc. (NYSE:TRMR), an advertising technology company elevating brand performance across all screens for the world’s leading brands and publishers, today announced Sue Hunt has been hired as Senior Director, Programmatic Europe. In this role, Hunt will be responsible for developing partnerships between Tremor Video and agency trading desks throughout Europe to grow the adoption of the company’s programmatic products.
Tremor Video Hires Sue Hunt to Lead Programmatic Sales in Europe (Photo: Business Wire)
“We are delighted to have Sue join our programmatic team,” said Alex Macnamara, UK Managing Director, Tremor Video. “She brings a rich and broad range of ad tech experience, from sales to operations and agency to media seller. Her unique background encompasses multiple aspects of the programmatic ecosystem.”
In this role Hunt will build and grow relationships with demand-side platform and trading desk partners. Additionally, she will team with Tremor Video’s direct sales force to develop solutions that enable marketers to effectively and efficiently expand the reach of their marketing campaigns through programmatic buying.
“I’m thrilled to be joining Tremor Video at such an exciting time to spearhead their programmatic offering across the region,” said Hunt. “Tremor Video is very well positioned to deliver a first class programmatic platform and service to agencies and publishers, in what is one of the fastest growing segments of the industry.”
Hunt has spent her career in digital media, with over 14 years’ experience in advertising and technology. Beginning at media owners Yahoo! and AOL, leading operations, planning and pricing, and latterly moving to run Doubleclick’s Rich Media business. She moved into the programmatic space in 2010 spending three years as the EMEA Director for Yahoo!’s Right Media ad exchange, and more recently establishing the UK business for SSP Improve Digital as the UK MD.
Hunt is a graduate of the University of Leeds with a BA (Hons) 2:i, English/French.
About Tremor Video
Tremor Video (NYSE: TRMR) is transforming the video advertising experience across all screens for the world’s leading brands. Our patented technology, VideoHub®, offers advertisers and publishers a complete programmatic solution to reach and engage consumers while providing new insights into what drives the success of brand advertising performance across multiple devices. Tremor Video is based in New York with offices throughout the US and across the globe. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.
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