Welcome!

News Feed Item

Vizury Reduces Server Requirements by 4x While Increasing Speed at Scale With Aerospike Flash-Optimized In-Memory NoSQL Database

Today, Aerospike announced that Vizury—a next-generation digital customer relationship management (CRM) company—relies on the open source Aerospike flash-optimized in-memory NoSQL database to power its big data platform. Using Aerospike, Vizury has been able to cut its server requirements by 4x, reducing operating costs while scaling to process more than 5 billion bid requests per day.

Headquartered in Bangalore, Vizury is one of the fastest growing companies in Asia, with a compound annual growth rate (CAGR) of 400% and a strong international presence across China, Japan, Korea, Latin America, and the Middle East. Some 500 companies across these regions now make Vizury their solution provider of choice for securing customers-for-life through personalized marketing solutions.

Global Growth and Mobile Solution Drive Demand for Higher Velocity Database

Since 2009, Vizury has provided personalized display and retargeting solutions for companies in the e-commerce, travel and hospitality industries across 27 countries. Originally, the company relied on a distributed memory object caching system to support its real-time bidding and recommendations. However, rapid customer adoption and the 2013 launch of a comprehensive mobile advertising retargeting product, MobiConvert, significantly increased the volume of data coming into Vizury’s platform.

With the influx of high-speed data, Vizury realized the need for a data management solution that could scale to meet growing demand, with more storage power, while also ensuring the predictable low latency required for real-time, personalized consumer interactions. The company evaluated a number of open source databases with a range of storage options, including flash-based solid-state drives (SSDs).

The results of its testing led Vizury to select the Aerospike in-memory NoSQL database, which uses a patent-pending combination of indexes in RAM and data in direct-attached SSDs for near in-memory speed at flash storage prices.

“After evaluating several of the leading database solutions on the market, it became readily apparent that Aerospike’s database was uniquely suited for delivering the reliable performance and cost-effective scaling we need to serve our digital marketing clients,” said Dr. Mansoor Alicherry, Vizury head of engineering.

Aerospike Delivers Scale at Speed for Vizury

Today, the entire product suite across mobile and desktop channels is powered by Vizury’s big data platform, which processes more than 30 terabytes of data daily, including purchase intent data of nearly 500 million users and tens of billion dollars of retail transaction data. Vizury’s proprietary bidding and recommendation algorithms derive meaningful insights from this data, which are used to process bid requests to precisely target and engage users with highly personalized 1:1 messages.

Powering Vizury’s platform are Aerospike servers running on Amazon R3 instances. With this implementation, Vizury handles 5 billion-plus bid requests per day across four data centers, responding in single digit milliseconds with user-specific bid values.

"Aerospike helps us to retrieve a larger amount of information in real time with predictable latency,” Dr. Alicherry notes. “It adds a lot of efficiency to the Vizury ecosystem, which takes care of customizing ads as well as bidding for new inventory. This in turn is making our recommendation and bidding algorithms more effective in helping our clients to acquire customers."

“Vizury has emerged as a leading digital CRM company in India and across Asia though its cross-channel, personalized solutions for retargeting and acquiring customers,” said Srini V. Srinivasan, Aerospike founder and vice president of engineering and operations. “We are excited by Vizury’s success in scaling with our flash-optimized in-memory NoSQL database to serve an increasingly global audience and meet the high data demands generated by mobile users—all while maintaining the immediate responsiveness that consumers have come to expect.”

About Vizury

Vizury helps marketers secure customers-for-life through personalized marketing solutions. Established in 2008, Vizury has offices in Bangalore (HQ), Beijing, Sydney, Sao Paulo, Singapore, Taiwan, Dubai, Seoul and Tokyo. The company works with over 500 clients across industries such as travel and hospitality, ecommerce, healthcare, automobile, financial services, and classifieds.

Vizury was recognized as the sixth fastest growing company in the Deloitte APAC Fast500 2013 and is among the first in Asia to be an FBX qualified partner and a Twitter Retargeting Platform Partner. Follow Vizury on LinkedIn or on Twitter @vizury1to1.

About Aerospike

Aerospike is the open source front-edge database powering a new generation of interactive, real-time Web and mobile applications that operate at global scale. It is the first flash-optimized in-memory NoSQL database to combine transactions and "hot" analytics with strong ACID consistency and enterprise-grade reliability. Purpose-built to make scaling easy and affordable, it enables all developers to take advantage of predictable, sub-millisecond latency for distributed caching, session management, user profile, and key value store use cases. In production non-stop for nearly four years, Aerospike is deployed at real-time big data companies like AppNexus, eXelate, Chango and [x+1]. Aerospike is headquartered in Silicon Valley. Investors include New Enterprise Associates, Columbus Nova Technology Partners, Alsop Louie, and Draper Associates. Download the open source Aerospike Community Edition at www.aerospike.com, and follow @aerospikedb.

Aerospike is a registered trademark of Aerospike, Inc., in the United States and/or other countries. All other trademarks and registered trademarks are the properties of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"CA has been doing a lot of things in the area of DevOps. Now we have a complete set of tool sets in order to enable customers to go all the way from planning to development to testing down to release into the operations," explained Aruna Ravichandran, Vice President of Global Marketing and Strategy at CA Technologies, in this SYS-CON.tv interview at DevOps Summit at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
"We're focused on how to get some of the attributes that you would expect from an Amazon, Azure, Google, and doing that on-prem. We believe today that you can actually get those types of things done with certain architectures available in the market today," explained Steve Conner, VP of Sales at Cloudistics, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"NetApp is known as a data management leader but we do a lot more than just data management on-prem with the data centers of our customers. We're also big in the hybrid cloud," explained Wes Talbert, Principal Architect at NetApp, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. Thi...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to oper...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
"We work around really protecting the confidentiality of information, and by doing so we've developed implementations of encryption through a patented process that is known as superencipherment," explained Richard Blech, CEO of Secure Channels Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, discussed how data centers of the future will be managed, how the p...