News Feed Item
Vizury Reduces Server Requirements by 4x While Increasing Speed at Scale With Aerospike Flash-Optimized In-Memory NoSQL Database
|By Business Wire
|July 23, 2014 03:30 AM EDT
Today, Aerospike announced that Vizury—a next-generation digital
customer relationship management (CRM) company—relies on the open source
Aerospike flash-optimized in-memory NoSQL database to power its big data
platform. Using Aerospike, Vizury has been able to cut its server
requirements by 4x, reducing operating costs while scaling to process
more than 5 billion bid requests per day.
Headquartered in Bangalore, Vizury is one of the fastest growing
companies in Asia, with a compound annual growth rate (CAGR) of 400% and
a strong international presence across China, Japan, Korea, Latin
America, and the Middle East. Some 500 companies across these regions
now make Vizury their solution provider of choice for securing
customers-for-life through personalized marketing solutions.
Global Growth and Mobile Solution Drive Demand for Higher Velocity
Since 2009, Vizury has provided personalized display and retargeting
solutions for companies in the e-commerce, travel and hospitality
industries across 27 countries. Originally, the company relied on a
distributed memory object caching system to support its real-time
bidding and recommendations. However, rapid customer adoption and the
2013 launch of a comprehensive mobile advertising retargeting product,
MobiConvert, significantly increased the volume of data coming into
With the influx of high-speed data, Vizury realized the need for a data
management solution that could scale to meet growing demand, with more
storage power, while also ensuring the predictable low latency required
for real-time, personalized consumer interactions. The company evaluated
a number of open source databases with a range of storage options,
including flash-based solid-state drives (SSDs).
The results of its testing led Vizury to select the Aerospike in-memory
NoSQL database, which uses a patent-pending combination of indexes in
RAM and data in direct-attached SSDs for near in-memory speed at flash
“After evaluating several of the leading database solutions on the
market, it became readily apparent that Aerospike’s database was
uniquely suited for delivering the reliable performance and
cost-effective scaling we need to serve our digital marketing clients,”
said Dr. Mansoor Alicherry, Vizury head of engineering.
Aerospike Delivers Scale at Speed for Vizury
Today, the entire product suite across mobile and desktop channels is
powered by Vizury’s big data platform, which processes more than 30
terabytes of data daily, including purchase intent data of nearly 500
million users and tens of billion dollars of retail transaction data.
Vizury’s proprietary bidding and recommendation algorithms derive
meaningful insights from this data, which are used to process bid
requests to precisely target and engage users with highly personalized
Powering Vizury’s platform are Aerospike servers running on Amazon R3
instances. With this implementation, Vizury handles 5 billion-plus bid
requests per day across four data centers, responding in single digit
milliseconds with user-specific bid values.
"Aerospike helps us to retrieve a larger amount of information in real
time with predictable latency,” Dr. Alicherry notes. “It adds a lot of
efficiency to the Vizury ecosystem, which takes care of customizing ads
as well as bidding for new inventory. This in turn is making our
recommendation and bidding algorithms more effective in helping our
clients to acquire customers."
“Vizury has emerged as a leading digital CRM company in India and across
Asia though its cross-channel, personalized solutions for retargeting
and acquiring customers,” said Srini V. Srinivasan, Aerospike founder
and vice president of engineering and operations. “We are excited by
Vizury’s success in scaling with our flash-optimized in-memory NoSQL
database to serve an increasingly global audience and meet the high data
demands generated by mobile users—all while maintaining the immediate
responsiveness that consumers have come to expect.”
Vizury helps marketers secure customers-for-life through personalized
marketing solutions. Established in 2008, Vizury has offices in
Bangalore (HQ), Beijing, Sydney, Sao Paulo, Singapore, Taiwan, Dubai,
Seoul and Tokyo. The company works with over 500 clients across
industries such as travel and hospitality, ecommerce, healthcare,
automobile, financial services, and classifieds.
Vizury was recognized as the sixth fastest growing company in the
Deloitte APAC Fast500 2013 and is among the first in Asia to be an FBX
qualified partner and a Twitter Retargeting Platform Partner. Follow
Vizury on LinkedIn
or on Twitter @vizury1to1.
Aerospike is the open source front-edge database powering a new
generation of interactive, real-time Web and mobile applications that
operate at global scale. It is the first flash-optimized in-memory NoSQL
database to combine transactions and "hot" analytics with strong ACID
consistency and enterprise-grade reliability. Purpose-built to make
scaling easy and affordable, it enables all developers to take advantage
of predictable, sub-millisecond latency for distributed caching, session
management, user profile, and key value store use cases. In production
non-stop for nearly four years, Aerospike is deployed at real-time big
data companies like AppNexus, eXelate, Chango and [x+1]. Aerospike is
headquartered in Silicon Valley. Investors include New Enterprise
Associates, Columbus Nova Technology Partners, Alsop Louie, and Draper
Associates. Download the open source Aerospike Community Edition at www.aerospike.com,
and follow @aerospikedb.
Aerospike is a registered trademark of Aerospike, Inc., in the United
States and/or other countries. All other trademarks and registered
trademarks are the properties of their respective owners.
The most often asked question post-DevOps introduction is: “How do I get started?” There’s plenty of information on why DevOps is valid and important, but many managers still struggle with simple basics for how to initiate a DevOps program in their business. They struggle with issues related to current organizational inertia, the lack of experience on Continuous Integration/Delivery, understanding where DevOps will affect revenue and budget, etc.
In their session at DevOps Summit, JP Morgenthal...
Jul. 6, 2015 04:15 PM EDT Reads: 1,479
"In the IoT space we are helping customers, mostly enterprises and industry verticals where time-to-value is critical, and we help them with the ability to do faster insights and actions using our platform so they can transform their business operations," explained Venkat Eswara, VP of Marketing at Vitria, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 6, 2015 04:01 PM EDT Reads: 124
"We provide a web application framework for building really sophisticated web applications that run on a browser without any installation need so we get used for biotech, defense, and banking applications," noted Charles Kendrick, CTO and Chief Architect at Isomorphic Software, in this SYS-CON.tv interview at @DevOpsSummit (http://DevOpsSummit.SYS-CON.com), held June 9-11, 2015, at the Javits Center in New York
Jul. 6, 2015 03:45 PM EDT Reads: 1,714
SYS-CON Media announced today that CloudBees, the Jenkins Enterprise company, has launched ad campaigns on SYS-CON's DevOps Journal.
CloudBees' campaigns focus on the business value of Continuous Delivery and how it has been recognized as a game changer for IT and is now a top priority for organizations, and the best ways to optimize Jenkins to ensure your continuous integration environment is optimally configured.
Jul. 6, 2015 03:30 PM EDT Reads: 735
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, it is now feasible to create a rich desktop and tuned mobile experience with a single codebase, without compromising performance or usability.
Jul. 6, 2015 03:30 PM EDT Reads: 691
In his session at 16th Cloud Expo, Simone Brunozzi, VP and Chief Technologist of Cloud Services at VMware, reviewed the changes that the cloud computing industry has gone through over the last five years and shared insights into what the next five will bring. He also chronicled the challenges enterprise companies are facing as they move to the public cloud. He delved into the "Hybrid Cloud" space and explained why every CIO should consider ‘hybrid cloud' as part of their future strategy to achie...
Jul. 6, 2015 03:00 PM EDT Reads: 1,735
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 6, 2015 03:00 PM EDT Reads: 1,757
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
Jul. 6, 2015 03:00 PM EDT Reads: 3,007
"The idea of polyglot persistence is you have to apply the right database for the job - you always have to have many different databases in play. We offer that whole system as a service," explained Raj Singh, Developer Advocate for IBM Cloud Data Services, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 6, 2015 03:00 PM EDT Reads: 584
SYS-CON Events announced today that WHOA.com, an ISO 27001 Certified secure cloud computing company, participated as “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which took place June 9-11, 2015, at the Javits Center in New York City, NY. WHOA.com is a leader in next-generation, ISO 27001 Certified secure cloud solutions. WHOA.com offers a comprehensive portfolio of best-in-class cloud services for business including Infrastructure as a Service (IaaS), Secure Cloud Desk...
Jul. 6, 2015 02:45 PM EDT Reads: 843
SYS-CON Events announced today that Intelligent Systems Services will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Established in 1994, Intelligent Systems Services Inc. is located near Washington, DC, with representatives and partners nationwide. ISS’s well-established track record is based on the continuous pursuit of excellence in designing, implementing and supporting nationwide clients’ ...
Jul. 6, 2015 02:15 PM EDT Reads: 992
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional?
In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...
Jul. 6, 2015 02:15 PM EDT Reads: 1,830
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
Jul. 6, 2015 02:00 PM EDT Reads: 1,242
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
MangoApps provides private all-in-one social intranets allowing workers to securely collaborate from anywhere in the world and from any device. Social, mobile, and easy to use. MangoApps has been named a "Market Leader" by Ovum Research and a "Cool Vendor" by Gartner. 20,000+ business custome...
Jul. 6, 2015 02:00 PM EDT Reads: 2,087
IT data is typically silo'd by the various tools in place. Unifying all the log, metric and event data in one analytics platform stops finger pointing and provides the end-to-end correlation. Logs, metrics and custom event data can be joined to tell the holistic story of your software and operations. For example, users can correlate code deploys to system performance to application error codes.
In his session at DevOps Summit, Michael Demmer, VP of Engineering at Jut, will discuss how this can...
Jul. 6, 2015 02:00 PM EDT Reads: 1,377