Welcome!

News Feed Item

Glow Digital Media Secures $7M in Funding to Accelerate International Growth

Glow Digital Media (www.thisisglow.com), the social ad platform used by the largest mobile advertisers in the world, today announced that it has raised $7m in Series A funding from Notion Capital and White Star Capital, two of Europe’s leading venture capital firms. Existing investors Project A Ventures and Avonmore Developments also participated in the round.

The new funding will be used for further international expansion and continued product development of the Glow Platform. The Glow Platform uses both proprietary and social data to help brands find, engage and transact with their most relevant and profitable customers on Facebook and Twitter. Available as a fully featured social ads tool, the Glow Platform enables marketers to deeply integrate their existing systems with Glow’s technology thereby tailoring their experience to better meet their specific needs.

With the Glow Platform, large advertisers and agencies can benefit from the best-in-class social ads platform for performance and mobile, but with the efficiency of having their customer data, product feeds and other third party or proprietary systems integrated into their social advertising and the ability to identify and target users across social platforms.

Some of the leading direct response marketers already benefit from the capabilities of the Glow Platform including King, US Bank and Spotify:

“The last 12 months have been an amazing journey for us, we helped customers integrate deeply with the Glow Platform, expanded across the globe, adding operations in New York and Singapore, and built a team of experts that helped drive year on year sales growth of 500%,” said Damian Routley, co-founder and CEO of Glow.

“We are thrilled to have the combination of Notion and White Star joining us, they bring a depth of knowledge and real life experience that is second to none. The team at Notion founded and scaled MessageLabs and exited for $700m, and Christian Hernandez at White Star, helped incubate Google's international mobile efforts and scaled out Facebook's business across EMEA – I couldn’t think of two better placed partners to have round the table. I am incredibly excited about what the future will bring for Glow and its customers.”

“Glow is already achieving measurable ROI for an impressive list of global advertisers,” said Ian Milbourn, Partner at Notion Capital. “Generating results across Twitter and Facebook in an integrated, customizable and efficient way is a marketer’s dream and exactly what Glow delivers. We look forward to supporting Glow’s growth and exciting future.”

“Our commitment to support Glow comes after a lengthy process of evaluating the leading and emerging players in the social ad tech space,” said Christian Hernandez, Managing Partner at White Star Capital. “We believe that Glow’s ambition and vision, combined with their product and commercial strategy and the advice from the investors around the table, will send a very strong signal to the market that they are the team to back.”

Florian Heinemann, early investor and Managing Partner at Project A commented, “Given the strong performance of the team during the last two years that we have been involved, we are more than happy to continue our support for Glow in this round. We believe that Glow is very well positioned in one of the most dynamic and promising spaces within advertising technology.”

Glow opened their regional hub for APAC in Singapore, hiring Facebook’s APAC Head of Gaming in June 2014, and, earlier this month, Glow was named as one of four new Marketing Platform Partners to help Twitter roll out their new mobile app promotion ad format. This round brings total financing to $8m to date.

For more information on Glow and their Glow Platform, visit www.thisisglow.com.

About Glow Digital Media

Available as a fully featured social ads tool, the Glow Platform helps brands find, engage and transact with the most relevant and profitable customers on Facebook and Twitter. Glow is one of Facebook’s fourteen Strategic Preferred Marketing Developers (SPMD), and one of eleven Twitter Marketing Platform Partners with access to their recently launched Mobile App Promotion tools. Glow provides amazing value and first class service to clients across the globe through their hubs in London, New York and Singapore.

About Notion Capital

Notion Capital is an entrepreneur-backed venture capital firm focused on high potential businesses in the Cloud Computing and Software-as-a-Service (SaaS) markets. The Notion partners have unique expertise and experience in the Cloud Computing market having founded, built and exited two highly successful businesses in the space – Star and MessageLabs. Companies within Notion’s portfolio include AdBrain, Brightpearl, Duedil, Idio, NewVoiceMedia, Shopa, The Currency Cloud and Tradeshift. Learn more at http://www.notioncapital.com.

About White Star Capital

White Star Capital is an early-stage venture capital firm that helps exceptional entrepreneurs build great technology companies. With a presence in Europe and North America and a truly global network, White Star Capital invests in talented teams and supports them to scale globally. Our team has over 80 years of operational experience having been a part of 5 IPOs, 4 acquisitions and over 100 M&A transactions. Current and exited White Star portfolio companies include Betaworks and KeyMe in New York, Dollar Shave Club and Science in Los Angeles, Ludia in Montreal, Summmly and Glow in London. More on White Star Capital at www.whitestarvc.com.

About Project A Ventures

Project A Ventures is a company builder focusing on Internet, Advertising Technology and Mobile. With our experts’ operational know-how and our financial support, we help start-ups to build up competences in key areas such as IT, Performance Marketing, Business Intelligence and Organization Building, and thus contribute to their sustainable success. Our experts, based in Berlin and Sao Paulo, are among the best in their field and have been involved in building more than 50 market leading companies worldwide within the last 15 years. More about Project A Ventures: www.project-a.com

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"LinearHub provides smart video conferencing, which is the Roundee service, and we archive all the video conferences and we also provide the transcript," stated Sunghyuk Kim, CEO of LinearHub, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Discover top technologies and tools all under one roof at April 24–28, 2017, at the Westin San Diego in San Diego, CA. Explore the Mobile Dev + Test and IoT Dev + Test Expo and enjoy all of these unique opportunities: The latest solutions, technologies, and tools in mobile or IoT software development and testing. Meet one-on-one with representatives from some of today's most innovative organizations
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and E...
Hardware virtualization and cloud computing allowed us to increase resource utilization and increase our flexibility to respond to business demand. Docker Containers are the next quantum leap - Are they?! Databases always represented an additional set of challenges unique to running workloads requiring a maximum of I/O, network, CPU resources combined with data locality.
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
"This week we're really focusing on scalability, asset preservation and how do you back up to the cloud and in the cloud with object storage, which is really a new way of attacking dealing with your file, your blocked data, where you put it and how you access it," stated Jeff Greenwald, Senior Director of Market Development at HGST, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.