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Glow Digital Media Secures $7M in Funding to Accelerate International Growth
|By Business Wire
|July 23, 2014 04:00 AM EDT
Glow Digital Media (www.thisisglow.com),
the social ad platform used by the largest mobile advertisers in the
world, today announced that it has raised $7m in Series A funding from Notion
Capital and White
Star Capital, two of Europe’s leading venture capital firms.
Existing investors Project A Ventures and Avonmore Developments also
participated in the round.
The new funding will be used for further international expansion and
continued product development of the Glow Platform. The Glow Platform
uses both proprietary and social data to help brands find, engage and
transact with their most relevant and profitable customers on Facebook
and Twitter. Available as a fully featured social ads tool, the Glow
Platform enables marketers to deeply integrate their existing systems
with Glow’s technology thereby tailoring their experience to better meet
their specific needs.
With the Glow Platform, large advertisers and agencies can benefit from
the best-in-class social ads platform for performance and mobile, but
with the efficiency of having their customer data, product feeds and
other third party or proprietary systems integrated into their social
advertising and the ability to identify and target users across social
Some of the leading direct response marketers already benefit from the
capabilities of the Glow Platform including King, US Bank and Spotify:
“The last 12 months have been an amazing journey for us, we helped
customers integrate deeply with the Glow Platform, expanded across the
globe, adding operations in New York and Singapore, and built a team of
experts that helped drive year on year sales growth of 500%,” said
Damian Routley, co-founder and CEO of Glow.
“We are thrilled to have the combination of Notion and White Star
joining us, they bring a depth of knowledge and real life experience
that is second to none. The team at Notion founded and scaled
MessageLabs and exited for $700m, and Christian Hernandez at White Star,
helped incubate Google's international mobile efforts and scaled out
Facebook's business across EMEA – I couldn’t think of two better placed
partners to have round the table. I am incredibly excited about what the
future will bring for Glow and its customers.”
“Glow is already achieving measurable ROI for an impressive list of
global advertisers,” said Ian Milbourn, Partner at Notion Capital.
“Generating results across Twitter and Facebook in an integrated,
customizable and efficient way is a marketer’s dream and exactly what
Glow delivers. We look forward to supporting Glow’s growth and exciting
“Our commitment to support Glow comes after a lengthy process of
evaluating the leading and emerging players in the social ad tech
space,” said Christian Hernandez, Managing Partner at White Star
Capital. “We believe that Glow’s ambition and vision, combined with
their product and commercial strategy and the advice from the investors
around the table, will send a very strong signal to the market that they
are the team to back.”
Florian Heinemann, early investor and Managing Partner at Project A
commented, “Given the strong performance of the team during the last two
years that we have been involved, we are more than happy to continue our
support for Glow in this round. We believe that Glow is very well
positioned in one of the most dynamic and promising spaces within
Glow opened their regional
hub for APAC in Singapore, hiring Facebook’s APAC Head of Gaming in
June 2014, and, earlier this month, Glow was named as one of four new
Marketing Platform Partners to help Twitter roll out their new
mobile app promotion ad format. This round brings total financing to
$8m to date.
For more information on Glow and their Glow Platform, visit www.thisisglow.com.
About Glow Digital Media
Available as a fully featured social ads tool, the Glow Platform helps
brands find, engage and transact with the most relevant and profitable
customers on Facebook and Twitter. Glow is one of Facebook’s fourteen
Strategic Preferred Marketing Developers (SPMD), and one of eleven
Twitter Marketing Platform Partners with access to their recently
launched Mobile App Promotion tools. Glow provides amazing value and
first class service to clients across the globe through their hubs in
London, New York and Singapore.
About Notion Capital
Notion Capital is an entrepreneur-backed venture capital firm focused on
high potential businesses in the Cloud Computing and
Software-as-a-Service (SaaS) markets. The Notion partners have unique
expertise and experience in the Cloud Computing market having founded,
built and exited two highly successful businesses in the space – Star
and MessageLabs. Companies within Notion’s portfolio include AdBrain,
Brightpearl, Duedil, Idio, NewVoiceMedia, Shopa, The Currency Cloud and
Tradeshift. Learn more at http://www.notioncapital.com.
About White Star Capital
White Star Capital is an early-stage venture capital firm that helps
exceptional entrepreneurs build great technology companies. With a
presence in Europe and North America and a truly global network, White
Star Capital invests in talented teams and supports them to scale
globally. Our team has over 80 years of operational experience having
been a part of 5 IPOs, 4 acquisitions and over 100 M&A transactions.
Current and exited White Star portfolio companies include Betaworks and
KeyMe in New York, Dollar Shave Club and Science in Los Angeles, Ludia
in Montreal, Summmly and Glow in London. More on White Star Capital at www.whitestarvc.com.
About Project A Ventures
Project A Ventures is a company builder focusing on Internet,
Advertising Technology and Mobile. With our experts’ operational
know-how and our financial support, we help start-ups to build up
competences in key areas such as IT, Performance Marketing, Business
Intelligence and Organization Building, and thus contribute to their
sustainable success. Our experts, based in Berlin and Sao Paulo, are
among the best in their field and have been involved in building more
than 50 market leading companies worldwide within the last 15 years.
More about Project A Ventures: www.project-a.com
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