|By Business Wire||
|July 23, 2014 06:02 AM EDT||
WideOrbit Inc., the leading provider of advertising management software for media companies, is pleased to announce that it has acquired Admeta, a leading provider of solutions for digital programmatic sell-side platforms based in Sweden. This acquisition is part of WideOrbit’s ongoing commitment to expand its digital offering for major media companies and provide the most comprehensive media management solutions globally for premium publishers.
Founded in 2002, Admeta provides sophisticated yield optimization solutions that help premium publishers significantly improve digital revenue. Admeta’s core functionality includes Artificial Intelligence-based learning, dynamic floor pricing, full premium programmatic support for private marketplaces and Deal ID. WideOrbit intends to leverage Admeta’s advanced optimization technology across programmatic solutions for both broadcast and digital.
“This is a perfect match!” said Ola Tiverman, Chief Technology Officer at Admeta. “Admeta will continue to ramp up our leading-edge R&D for online publishers. Together with WideOrbit, we will use our combined knowhow in real-time optimization, data management, user experience, operations and quality, to offer an unprecedented full service, holistic solution to both publishers and broadcasters. The enormous challenges facing linear broadcasters in the digital revolution will be the focus of our technology roadmap.”
Headquartered in Gothenburg, Sweden, with sales representation in New York, Ottawa, Helsinki, Tel Aviv and Prague, Admeta currently works with more than 30 premium publishers in over 20 European countries, including Alma Media, Prisa Digital, Grupa Onet, Agora and MKT Media. Admeta manages over 20 billion impressions per month and is the fourth largest sell-side platform by market share, according to LeadLedger.
“We are very glad to become a part of WideOrbit,” said Alexander Edström, CEO of Admeta. “From the very start, we have been impressed by WideOrbit’s strong business culture, technology offering and financial strength. Admeta’s existing clients will benefit greatly by this acquisition due to the commercial and development resources it will unleash. In addition, it will enable Admeta to accelerate its commercial rollout throughout Europe and be offered to WideOrbit’s existing client base in North America. By becoming a part of the WideOrbit family, we will be able to provide a unique offering to meet publishers’ ultimate request: one unified platform handling all ad sales, both linear and digital.”
Admeta is the third company that WideOrbit has acquired recently as part of a strategic initiative to expand its digital offering. April 30th, WideOrbit acquired Fivia, a company based in Paris, France that provides a digital sales and operations platform for premium media. June 9th, WideOrbit acquired Abacast, a leading provider of streaming, live and on demand ad insertion and monetization solutions for digital audio headquartered in Vancouver, Washington. With Admeta and Fivia, WideOrbit now can deliver a comprehensive solution that offers both premium direct sold and programmatic yield optimization to premium publishers.
“WideOrbit has grown to become the largest provider of sell-side media management software on the planet,” said Eric R. Mathewson, Founder and CEO of WideOrbit. “Our focus since inception has been primarily linear, which is where our average client earns 93-97% of their revenue. With the acquisitions of Fivia, Abacast and now Admeta, we are focused on helping our clients manage the transition from traditional media models to the future where content is delivered any time on any device.”
Mr. Mathewson continued, “Enormous investments in technology have been made on the demand side of advertising, but who is helping the seller? We’re working to level the playing field by investing heavily in technologies like Admeta, which utilize advanced algorithms and AI-based technologies to help sellers maximize their revenue.”
WideOrbit is the leader in premium broadcast technology and the largest sell-side processer of premium advertising in the world, covering the most media platforms. WideOrbit software currently manages more than $30 Billion dollars in annual ad spending. WideOrbit is committed to helping media companies manage their advertising business more efficiently and profitably, from proposal to receipt of cash, across all media platforms via any sales method, from direct sold to programmatic. Headquartered in San Francisco, California with offices across the U.S. and Europe, WideOrbit has been profitable for more than 15 straight quarters and has more than 450 employees globally.
Admeta will operate as a fully owned subsidiary of WideOrbit. Financial terms of the acquisition have not been disclosed.
WideOrbit (www.wideorbit.com) is the leading provider of advertising management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,700 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic software and another 3,200+ stations operate on WideOrbit Radio Automation platforms. WideOrbit software manages more than $30 billion in advertising revenue annually. Clients include: Bell Media, Corus Entertainment, DirecTV, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision, Viacom and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; Denver; Dallas; Vancouver, WA; Birmingham, AL; Agawam, MA; Paris, France; and Gothenburg, Sweden.
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Apr. 28, 2017 12:00 PM EDT Reads: 1,344
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Apr. 28, 2017 11:45 AM EDT Reads: 1,336
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
Apr. 28, 2017 11:30 AM EDT Reads: 2,484
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across supply chain networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost and time for product recall as well as advance trade. Are you curious about Blockchain and how it can provide you with new opportunities for innovation and growth? In her session at 20th Cloud Exp...
Apr. 28, 2017 11:30 AM EDT Reads: 2,040
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Apr. 28, 2017 11:30 AM EDT Reads: 1,725
SYS-CON Events announced today that Hitachi Data Systems, a wholly owned subsidiary of Hitachi LTD., will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City. Hitachi Data Systems (HDS) will be featuring the Hitachi Content Platform (HCP) portfolio. This is the industry’s only offering that allows organizations to bring together object storage, file sync and share, cloud storage gateways, and sophisticated search an...
Apr. 28, 2017 11:15 AM EDT Reads: 683
Quickly find the root cause of complex database problems slowing down your applications. Up to 88% of all application performance issues are related to the database. DPA’s unique response time analysis shows you exactly what needs fixing - in four clicks or less. Optimize performance anywhere. Database Performance Analyzer monitors on-premises, on VMware®, and in the Cloud, including Amazon® AWS and Azure™ virtual machines.
Apr. 28, 2017 11:00 AM EDT Reads: 2,018
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to o...
Apr. 28, 2017 11:00 AM EDT Reads: 676
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Apr. 28, 2017 11:00 AM EDT Reads: 2,241
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs oft...
Apr. 28, 2017 11:00 AM EDT Reads: 493
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
Apr. 28, 2017 10:30 AM EDT Reads: 844
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Apr. 28, 2017 10:30 AM EDT Reads: 964
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?
Apr. 28, 2017 09:58 AM EDT Reads: 152
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
Apr. 28, 2017 09:45 AM EDT Reads: 855
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software in the hope of capturing value in IoT. Although IoT is relatively new in the market, it has already gone through many promotional terms such as IoE, IoX, SDX, Edge/Fog, Mist Compute, etc. Ultimately, irrespective of the name, it is about deriving value from independent software assets participating in an ecosystem as one comprehensive solution.
Apr. 28, 2017 09:45 AM EDT Reads: 620