Welcome!

News Feed Item

WideOrbit Acquires Admeta

WideOrbit Inc., the leading provider of advertising management software for media companies, is pleased to announce that it has acquired Admeta, a leading provider of solutions for digital programmatic sell-side platforms based in Sweden. This acquisition is part of WideOrbit’s ongoing commitment to expand its digital offering for major media companies and provide the most comprehensive media management solutions globally for premium publishers.

Founded in 2002, Admeta provides sophisticated yield optimization solutions that help premium publishers significantly improve digital revenue. Admeta’s core functionality includes Artificial Intelligence-based learning, dynamic floor pricing, full premium programmatic support for private marketplaces and Deal ID. WideOrbit intends to leverage Admeta’s advanced optimization technology across programmatic solutions for both broadcast and digital.

“This is a perfect match!” said Ola Tiverman, Chief Technology Officer at Admeta. “Admeta will continue to ramp up our leading-edge R&D for online publishers. Together with WideOrbit, we will use our combined knowhow in real-time optimization, data management, user experience, operations and quality, to offer an unprecedented full service, holistic solution to both publishers and broadcasters. The enormous challenges facing linear broadcasters in the digital revolution will be the focus of our technology roadmap.”

Headquartered in Gothenburg, Sweden, with sales representation in New York, Ottawa, Helsinki, Tel Aviv and Prague, Admeta currently works with more than 30 premium publishers in over 20 European countries, including Alma Media, Prisa Digital, Grupa Onet, Agora and MKT Media. Admeta manages over 20 billion impressions per month and is the fourth largest sell-side platform by market share, according to LeadLedger.

“We are very glad to become a part of WideOrbit,” said Alexander Edström, CEO of Admeta. “From the very start, we have been impressed by WideOrbit’s strong business culture, technology offering and financial strength. Admeta’s existing clients will benefit greatly by this acquisition due to the commercial and development resources it will unleash. In addition, it will enable Admeta to accelerate its commercial rollout throughout Europe and be offered to WideOrbit’s existing client base in North America. By becoming a part of the WideOrbit family, we will be able to provide a unique offering to meet publishers’ ultimate request: one unified platform handling all ad sales, both linear and digital.”

Admeta is the third company that WideOrbit has acquired recently as part of a strategic initiative to expand its digital offering. April 30th, WideOrbit acquired Fivia, a company based in Paris, France that provides a digital sales and operations platform for premium media. June 9th, WideOrbit acquired Abacast, a leading provider of streaming, live and on demand ad insertion and monetization solutions for digital audio headquartered in Vancouver, Washington. With Admeta and Fivia, WideOrbit now can deliver a comprehensive solution that offers both premium direct sold and programmatic yield optimization to premium publishers.

“WideOrbit has grown to become the largest provider of sell-side media management software on the planet,” said Eric R. Mathewson, Founder and CEO of WideOrbit. “Our focus since inception has been primarily linear, which is where our average client earns 93-97% of their revenue. With the acquisitions of Fivia, Abacast and now Admeta, we are focused on helping our clients manage the transition from traditional media models to the future where content is delivered any time on any device.”

Mr. Mathewson continued, “Enormous investments in technology have been made on the demand side of advertising, but who is helping the seller? We’re working to level the playing field by investing heavily in technologies like Admeta, which utilize advanced algorithms and AI-based technologies to help sellers maximize their revenue.”

WideOrbit is the leader in premium broadcast technology and the largest sell-side processer of premium advertising in the world, covering the most media platforms. WideOrbit software currently manages more than $30 Billion dollars in annual ad spending. WideOrbit is committed to helping media companies manage their advertising business more efficiently and profitably, from proposal to receipt of cash, across all media platforms via any sales method, from direct sold to programmatic. Headquartered in San Francisco, California with offices across the U.S. and Europe, WideOrbit has been profitable for more than 15 straight quarters and has more than 450 employees globally.

Admeta will operate as a fully owned subsidiary of WideOrbit. Financial terms of the acquisition have not been disclosed.

About WideOrbit

WideOrbit (www.wideorbit.com) is the leading provider of advertising management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,700 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic software and another 3,200+ stations operate on WideOrbit Radio Automation platforms. WideOrbit software manages more than $30 billion in advertising revenue annually. Clients include: Bell Media, Corus Entertainment, DirecTV, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision, Viacom and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; Denver; Dallas; Vancouver, WA; Birmingham, AL; Agawam, MA; Paris, France; and Gothenburg, Sweden.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, will discuss some of the security challenges of the IoT infrastructure and relate how these aspects impact Smart Living. The material will be delivered i...
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., will discuss how these tools can be leveraged to develop a lasting competitive advanta...
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
VeriStor Systems has announced that CRN has named VeriStor to its 2017 Managed Service Provider (MSP) 500 list in the Elite 150 category. This annual list recognizes North American solution providers with cutting-edge approaches to delivering managed services. Their offerings help companies navigate the complex and ever-changing landscape of IT, improve operational efficiencies, and maximize their return on IT investments. In today’s fast-paced business environments, MSPs play an important role...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.