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WideOrbit Acquires Admeta
|By Business Wire
|July 23, 2014 06:02 AM EDT
Inc., the leading provider of advertising management software for
media companies, is pleased to announce that it has acquired Admeta,
a leading provider of solutions for digital programmatic sell-side
platforms based in Sweden. This acquisition is part of WideOrbit’s
ongoing commitment to expand its digital offering for major media
companies and provide the most comprehensive media management solutions
globally for premium publishers.
Founded in 2002, Admeta provides sophisticated yield optimization
solutions that help premium publishers significantly improve digital
revenue. Admeta’s core functionality includes Artificial
Intelligence-based learning, dynamic floor pricing, full premium
programmatic support for private marketplaces and Deal ID. WideOrbit
intends to leverage Admeta’s advanced optimization technology across
programmatic solutions for both broadcast and digital.
“This is a perfect match!” said Ola Tiverman, Chief Technology Officer
at Admeta. “Admeta will continue to ramp up our leading-edge R&D for
online publishers. Together with WideOrbit, we will use our combined
knowhow in real-time optimization, data management, user experience,
operations and quality, to offer an unprecedented full service, holistic
solution to both publishers and broadcasters. The enormous challenges
facing linear broadcasters in the digital revolution will be the focus
of our technology roadmap.”
Headquartered in Gothenburg, Sweden, with sales representation in New
York, Ottawa, Helsinki, Tel Aviv and Prague, Admeta currently works with
more than 30 premium publishers in over 20 European countries, including Alma
and MKT Media. Admeta manages over 20 billion impressions per month and
is the fourth largest sell-side platform by market share, according to
“We are very glad to become a part of WideOrbit,” said Alexander
Edström, CEO of Admeta. “From the very start, we have been impressed by
WideOrbit’s strong business culture, technology offering and financial
strength. Admeta’s existing clients will benefit greatly by this
acquisition due to the commercial and development resources it will
unleash. In addition, it will enable Admeta to accelerate its commercial
rollout throughout Europe and be offered to WideOrbit’s existing client
base in North America. By becoming a part of the WideOrbit family, we
will be able to provide a unique offering to meet publishers’ ultimate
request: one unified platform handling all ad sales, both linear and
Admeta is the third company that WideOrbit has acquired recently as part
of a strategic initiative to expand its digital offering. April 30th,
WideOrbit acquired Fivia,
a company based in Paris, France that provides a digital sales and
operations platform for premium media. June 9th, WideOrbit
a leading provider of streaming, live and on demand ad insertion and
monetization solutions for digital audio headquartered in Vancouver,
Washington. With Admeta and Fivia, WideOrbit now can deliver a
comprehensive solution that offers both premium direct sold and
programmatic yield optimization to premium publishers.
“WideOrbit has grown to become the largest provider of sell-side media
management software on the planet,” said Eric R. Mathewson, Founder and
CEO of WideOrbit. “Our focus since inception has been primarily linear,
which is where our average client earns 93-97% of their revenue. With
the acquisitions of Fivia, Abacast and now Admeta, we are focused on
helping our clients manage the transition from traditional media models
to the future where content is delivered any time on any device.”
Mr. Mathewson continued, “Enormous investments in technology have been
made on the demand side of advertising, but who is helping the seller?
We’re working to level the playing field by investing heavily in
technologies like Admeta, which utilize advanced algorithms and AI-based
technologies to help sellers maximize their revenue.”
WideOrbit is the leader in premium broadcast technology and the largest
sell-side processer of premium advertising in the world, covering the
most media platforms. WideOrbit software currently manages more than $30
Billion dollars in annual ad spending. WideOrbit is committed to helping
media companies manage their advertising business more efficiently and
profitably, from proposal to receipt of cash, across all media platforms
via any sales method, from direct sold to programmatic. Headquartered in
San Francisco, California with offices across the U.S. and Europe,
WideOrbit has been profitable for more than 15 straight quarters and has
more than 450 employees globally.
Admeta will operate as a fully owned subsidiary of WideOrbit. Financial
terms of the acquisition have not been disclosed.
is the leading provider of advertising management software for Media
companies. WideOrbit provides innovative, proven solutions for managing
the business of broadcast and cable operations – from proposal to order,
scheduling to automation, billing and aging. WideOrbit has been helping
clients since 1999, delivering high ROI, greater efficiencies and
revenue optimization. More than 2,700 Television stations, Radio
stations and Media Networks around the globe use WideOrbit Traffic
software and another 3,200+ stations operate on WideOrbit Radio
Automation platforms. WideOrbit software manages more than $30 billion
in advertising revenue annually. Clients include: Bell
Square Garden, Meredith
Television Group, Tribune,
Entertainment Sports, Univision,
and more than 300 other major media organizations. WideOrbit is
headquartered in San Francisco, with offices in Seattle; Denver; Dallas;
Vancouver, WA; Birmingham, AL; Agawam, MA; Paris, France; and
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140723005473/en/
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