News Feed Item

Addvocate Launches New Employee Advocacy Platform, Appoints New CEO

Addvocate, the company that enables businesses’ employees to become brand advocates, today announced the launch of its latest SaaS based employee advocacy platform, Addvocate 2. This latest update includes new functionality that makes it easy for employees to consume and share content with their social networks. The company also announced the appointment of Piers Cooper as CEO. Cooper, a former Oracle executive, joined Addvocate a little over a year ago as COO and was instrumental in building out the business, as well as guiding the company through its Series A funding round.

Social media marketing and, in particular, employee advocacy is becoming a highly effective marketing channel. Recommendations that come from a known source are more effective than even the best targeted digital ads. According to a Nielsen study, 84% of consumers trust recommendations from people they know, compared to 42% who trust banner ads and only 37% who trust mobile text ads.

“The promise of social media marketing is being realized with employee advocacy,” said Cooper. “Social media is about making authentic human connections and we’ve built Addvocate 2 with that in mind.” Cooper continued, “We believe that it’s ineffective for marketing teams to ‘force feed’ employees with canned content and expect them to share it. If they do, it usually appears contrived and modern consumers are too savvy to respond well to this type of content. Addvocate gives a voice to employees and that’s what incentivizes them to share. This type of authentic sharing creates much more engagement and will ultimately help companies build stronger brand equity.”

Addvocate 2 is a complete rebuild of the product. The interface has been modernized and streamlined, making it easy for users to interact with the platform. New and updated functionality includes:

  • Feed: The new feed makes discovering and sharing content easy and fun. Posts include images and are sortable by user and group. Users now have more flexibility when posting and can determine where posts appear and who can see them.
  • Moderation: Marketers now have more flexibility when moderating users and groups, including the ability to suspend and delete posts. This provides control with content that might not be aligned with a company’s brand identity.
  • Browser Extensions: Browser extensions are now available for Chrome, Safari and Firefox. This makes it very easy for users to share content from anywhere they’re browsing the web and consuming content. No more cutting and pasting links.
  • Mobile App: Most of social media is consumed on the go. Addvocate’s mobile app lets users be advocates for their company wherever they are.
  • Directory: The new Directory feature enables a user to see content posted by another user.

Over 600 companies are using the original version of Addvocate and many are quickly migrating to Addvocate 2, including: Vology, Corporate Resource Services and Export Development Canada.

“We evaluated several employee advocacy platforms and Addvocate stood out as the one that anyone across our organization could use, not just something for our marketers,” said Brooke Ballard, head of digital marketing, CRS. “Addvocate is user-centric, intuitive and scalable. Our employees now have the ability to share what they want, in their own voice.”

About Addvocate

Addvocate believes that great companies are defined by the people behind the brand name. With Addvocate’s technology, companies can identify and empower their employees with our easy-to-use platform for creating and sharing amazing content across social channels. Want to learn more? Visit addvocate.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Donna Yasay, President of HomeGrid Forum, today discussed with a panel of technology peers how certification programs are at the forefront of interoperability, and the answer for vendors looking to keep up with today's growing industry for smart home innovation. "To ensure multi-vendor interoperability, accredited industry certification programs should be used for every product to provide credibility and quality assurance for retail and carrier based customers looking to add ever increasing num...
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...