Welcome!

News Feed Item

StrongView Named a Leader in Email Marketing by Independent Research Firm

StrongView, a leading provider of contextual email marketing solutions for enterprises, today announced that it was named a leader in the Forrester Research, Inc. July 2014 report, “The Forrester Wave™ Email Marketing Vendors, Q3 2014.” Of the nine vendors evaluated, StrongView earned the highest score for strategy and the second-highest score for current offering.

According to the report, “StrongView joins the ranks of Leaders this year for its scalable support for high volume, its dynamic messages, and its executive vision, which introduces a plan for using email to enable contextual marketing." StrongView’s vision for taking email beyond driving transactions to “enable a series of context-based customer interactions” led Forrester to cite StrongView for articulating “the most visionary strategy of the evaluation.”

In addition to achieving the highest score for strategy, the report specifically calls out StrongView’s “strong functionality, scalable technology platform, and capable professional services” as being key contributors to its leader status.

StrongView Achievements in "The Forrester Wave™: Email Marketing Vendors, Q3 2014"

  • Named a leader with highest score for strategy
  • Highest possible scores for queries and segmentation, campaign performance testing, dynamic content, data integration and security
  • Highest possible scores for executive vision and development strategy

Access the Report

Download a complimentary version of "The Forrester Wave™: Email Marketing Vendors, Q3 2014" at www.StrongView.com/2014wave.

“For the past two years, StrongView has been singularly focused on developing the products and services necessary to help forward thinking brands embrace contextual marketing, and I believe that our performance in “The Forrester Wave™ Email Marketing Vendors, Q3 2014” validates all of that hard work and investment,” said Bill Wagner, CEO of StrongView. “Achieving leader status from Forrester is a huge milestone, but we’re not resting on our laurels. Our independent status gives us the freedom to follow through with our full vision for contextual marketing, and we’re just hitting our stride.”

About Present Tense Marketing

StrongView’s executive vision is based on its contextual marketing framework called Present Tense Marketing, which, according to the report, enables enterprise marketers to graduate to “increasing levels of email sophistication.” StrongView developed its Present Tense Marketing framework to address a new marketing reality brought about by rising consumer expectations, changes to media and marketing processes, and rapidly evolving technology that allow marketers to effectively transition to more continuous and contextual customer relationships.

About StrongView

StrongView enables enterprise marketers to embrace contextual marketing with a new breed of cross-channel email marketing solutions specifically designed for today’s hyper-connected consumers. StrongView is driving innovation in email with a complete suite of tools, services and insights for fostering customer loyalty with continuous engagement driven by real-time context. StrongView backs up its vision for contextual marketing with a proven Present Tense Marketing framework for helping its clients evolve into more sophisticated and contextual marketers.

Combining a powerful cross-channel campaign management solution with market-leading data access and analysis, StrongView empowers brands to understand each customer’s current state and respond in real time with relevant messages across email, mobile, social, display and web.

Based in Redwood City, CA, StrongView serves major brands in retail, travel, finance, entertainment and online services across the globe.

For a stronger view of marketing go to www.StrongView.com and follow us at www.twitter.com/StrongView and www.facebook.com/StrongViewInc.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Translating agile methodology into real-world best practices within the modern software factory has driven widespread DevOps adoption, yet much work remains to expand workflows and tooling across the enterprise. As models evolve from pockets of experimentation into wholescale organizational reinvention, practitioners find themselves challenged to incorporate the culture and architecture necessary to support DevOps at scale. In his session at @DevOpsSummit at 20th Cloud Expo, Anand Akela, Senior...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs oft...
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
As pervasive as cloud technology is -- and as persuasive as the arguments are for using it -- the cloud has its limits. Some companies will always have security concerns about storing data in the cloud and certain high-transaction applications will always be better suited for on-premises storage. Those statements were among the bottom-line takeaways delivered at Cloud Expo this week, a three day, bi-annual event focused on cloud technologies, adoption and associated challenges.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Everyone wants to use containers, but monitoring containers is hard. New ephemeral architecture introduces new challenges in how monitoring tools need to monitor and visualize containers, so your team can make sense of everything. In his session at @DevOpsSummit, David Gildeh, co-founder and CEO of Outlyer, will go through the challenges and show there is light at the end of the tunnel if you use the right tools and understand what you need to be monitoring to successfully use containers in your...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...