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Marcus Theatres® Magical Movie Rewards™ Program Enrolls Half a Million Members in Less Than Four Months
|By Business Wire
|July 23, 2014 10:00 AM EDT
Theatres®, a division of The
Marcus Corporation (NYSE:MCS), announced today that membership in
its Magical Movie Rewards™ program has reached 500,000. With theatres in
seven states, achieving this milestone in less than four months is a
testament to customer enthusiasm for this user-friendly program.
“Our loyal customers are at the heart of the Marcus brand,” said Rolando
Rodriguez, president and chief executive officer for Marcus Theatres.
“We are excited about the pace at which Magical Movie Rewards is growing
and are ready to turn memberships into stronger relationships through
greater customer engagement.”
As a way to recognize the 500,000th member, Marcus Theatres
awarded the lucky winner 10,000 points, which is the equivalent of $500.
The winning transaction occurred at the Marcus Parkwood Cinema in
Minnesota, at the concessions counter. The $500 award has already been
loaded to the winner’s loyalty card and can be used throughout Marcus
Guests can register for the loyalty program one of two ways: 1)
Selecting Magical Movie Rewards using the Marcus Theatres mobile app
downloadable at the App Store for iPhone® or at Google Play
for Android phones or 2) by getting a card at the box office and
registering online. Once registered, members earn points, which are
translated into reward dollars redeemable at the box office, concession
counters or at the many Marcus Theatres’ food and beverage venues. These
include Big Screen Bistros which provide in-theatre guest dining, Take
Five℠ Lounges with full-service bars and chef-inspired menus, plus
Zaffiro’s® restaurants and Zaffiro’s® Express
outlets with Thincredible® pizzas – and lots more.
Members of the Magical Movie Rewards program receive additional
benefits, including no fees for online or mobile ticketing; exclusive
screening opportunities; and unique concessions offers.
“Our goal for the loyalty program is twofold – quantity AND quality,”
said Rodriguez. “In addition to doubling enrollment in 2015, we want to
have one of the most customer-engaging rewards programs within the
Customized and targeted communication to loyalty members will be an
important part of the next phase of the program. By partnering with
Movio, a global leader in marketing data analysis and campaign
management for the cinema industry, Marcus Theatres can achieve this
level of customization. Movio’s software provides insight into customer
preferences, attendance habits and general demographics, which helps
deliver an enhanced film-going experience to members of the loyalty
Marcus Theatres continues to innovate with the Magical Movie Rewards
program; signature food and beverage concepts; and the UltraScreen
DLX™ (Dream Lounger eXperience) auditoriums, which
combines massive screens, immersive Dolby® Atmos™ sound and
comfortable DreamLounger℠ recliners. The investment in these amenities
helps provide the best moviegoing experience within the industry.
About Marcus Theatres
Theatres®, a division of The
Marcus Corporation (NYSE:MCS), is the fifth largest theatre circuit
in the United States and currently owns or operates 685 screens at 55
locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North
Dakota and Ohio. For more information, please visit www.marcustheatres.com
and follow the company on Facebook
About The Marcus Corporation
Headquartered in Milwaukee, Wisconsin, The
Marcus Corporation is a leader in the lodging and entertainment
industries, with significant company-owned real estate assets. In
addition to its Marcus
Theatres division, the company’s lodging division, Marcus®
Hotels & Resorts, owns and/or manages 19 hotels, resorts and
other properties in 10 states. For more information, visit the company’s
web site at www.marcuscorp.com.
is the global leader in marketing data, analysis, insights and campaign
creation and management for theatrical exhibitors and distributors.
Working with cinema exhibitors and distributors in six regions
worldwide, Movio maintains real-time, authoritative data on the loyalty
activity and transactions of over 26 million customers. Website: www.movio.co
Twitter: @MovioHQ LinkedIn: www.linkedin.com/company/movio
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