News Feed Item
Marcus Theatres® Magical Movie Rewards™ Program Enrolls Half a Million Members in Less Than Four Months
|By Business Wire
|July 23, 2014 10:00 AM EDT
Theatres®, a division of The
Marcus Corporation (NYSE:MCS), announced today that membership in
its Magical Movie Rewards™ program has reached 500,000. With theatres in
seven states, achieving this milestone in less than four months is a
testament to customer enthusiasm for this user-friendly program.
“Our loyal customers are at the heart of the Marcus brand,” said Rolando
Rodriguez, president and chief executive officer for Marcus Theatres.
“We are excited about the pace at which Magical Movie Rewards is growing
and are ready to turn memberships into stronger relationships through
greater customer engagement.”
As a way to recognize the 500,000th member, Marcus Theatres
awarded the lucky winner 10,000 points, which is the equivalent of $500.
The winning transaction occurred at the Marcus Parkwood Cinema in
Minnesota, at the concessions counter. The $500 award has already been
loaded to the winner’s loyalty card and can be used throughout Marcus
Guests can register for the loyalty program one of two ways: 1)
Selecting Magical Movie Rewards using the Marcus Theatres mobile app
downloadable at the App Store for iPhone® or at Google Play
for Android phones or 2) by getting a card at the box office and
registering online. Once registered, members earn points, which are
translated into reward dollars redeemable at the box office, concession
counters or at the many Marcus Theatres’ food and beverage venues. These
include Big Screen Bistros which provide in-theatre guest dining, Take
Five℠ Lounges with full-service bars and chef-inspired menus, plus
Zaffiro’s® restaurants and Zaffiro’s® Express
outlets with Thincredible® pizzas – and lots more.
Members of the Magical Movie Rewards program receive additional
benefits, including no fees for online or mobile ticketing; exclusive
screening opportunities; and unique concessions offers.
“Our goal for the loyalty program is twofold – quantity AND quality,”
said Rodriguez. “In addition to doubling enrollment in 2015, we want to
have one of the most customer-engaging rewards programs within the
Customized and targeted communication to loyalty members will be an
important part of the next phase of the program. By partnering with
Movio, a global leader in marketing data analysis and campaign
management for the cinema industry, Marcus Theatres can achieve this
level of customization. Movio’s software provides insight into customer
preferences, attendance habits and general demographics, which helps
deliver an enhanced film-going experience to members of the loyalty
Marcus Theatres continues to innovate with the Magical Movie Rewards
program; signature food and beverage concepts; and the UltraScreen
DLX™ (Dream Lounger eXperience) auditoriums, which
combines massive screens, immersive Dolby® Atmos™ sound and
comfortable DreamLounger℠ recliners. The investment in these amenities
helps provide the best moviegoing experience within the industry.
About Marcus Theatres
Theatres®, a division of The
Marcus Corporation (NYSE:MCS), is the fifth largest theatre circuit
in the United States and currently owns or operates 685 screens at 55
locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North
Dakota and Ohio. For more information, please visit www.marcustheatres.com
and follow the company on Facebook
About The Marcus Corporation
Headquartered in Milwaukee, Wisconsin, The
Marcus Corporation is a leader in the lodging and entertainment
industries, with significant company-owned real estate assets. In
addition to its Marcus
Theatres division, the company’s lodging division, Marcus®
Hotels & Resorts, owns and/or manages 19 hotels, resorts and
other properties in 10 states. For more information, visit the company’s
web site at www.marcuscorp.com.
is the global leader in marketing data, analysis, insights and campaign
creation and management for theatrical exhibitors and distributors.
Working with cinema exhibitors and distributors in six regions
worldwide, Movio maintains real-time, authoritative data on the loyalty
activity and transactions of over 26 million customers. Website: www.movio.co
Twitter: @MovioHQ LinkedIn: www.linkedin.com/company/movio
Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands.
Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction. ...
Jul. 2, 2015 04:15 PM EDT Reads: 1,017
"We help to transform an organization and their operations and make them more efficient, more agile, and more nimble to move into the cloud or to move between cloud providers and create an agnostic tool set," noted Jeremy Steinert, DevOps Services Practice Lead at WSM International, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 2, 2015 04:13 PM EDT Reads: 497
The basic integration architecture, as defined by ESBs, hasn’t changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and their proprietary connectors. As a result, enterprise integration projects suffer from constraints of availability and reliability of these connectors that are not re-usable across other integration vendors. However, the rapid adoption of APIs and almost ubiquitous availability of APIs amongst most SaaS and Cloud applications are ra...
Jul. 2, 2015 03:18 PM EDT Reads: 588
Agile, which started in the development organization, has gradually expanded into other areas downstream - namely IT and Operations. Teams – then teams of teams – have streamlined processes, improved feedback loops and driven a much faster pace into IT departments which have had profound effects on the entire organization.
In his session at DevOps Summit, Anders Wallgren, Chief Technology Officer of Electric Cloud, will discuss how DevOps and Continuous Delivery have emerged to help connect dev...
Jul. 2, 2015 03:00 PM EDT Reads: 1,009
"What Dyn is able to do with our Internet performance and our Internet intelligence is give companies visibility into what is actually going on in that cloud," noted Corey Hamilton, Product Marketing Manager at Dyn, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 2, 2015 02:52 PM EDT Reads: 601
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional?
In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of pro...
Jul. 2, 2015 02:30 PM EDT Reads: 1,202
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.
Jul. 2, 2015 02:15 PM EDT Reads: 2,207
Manufacturing has widely adopted standardized and automated processes to create designs, build them, and maintain them through their life cycle. However, many modern manufacturing systems go beyond mechanized workflows to introduce empowered workers, flexible collaboration, and rapid iteration.
Such behaviors also characterize open source software development and are at the heart of DevOps culture, processes, and tooling.
Jul. 2, 2015 02:15 PM EDT Reads: 853
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability.
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, will explore the IoT cloud-based platform technologies drivi...
Jul. 2, 2015 02:00 PM EDT Reads: 1,066
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively.
In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of...
Jul. 2, 2015 01:45 PM EDT Reads: 2,309
Live Webinar with 451 Research Analyst Peter Christy. Join us on Wednesday July 22, 2015, at 10 am PT / 1 pm ET
In a world where users are on the Internet and the applications are in the cloud, how do you maintain your historic SLA with your users?
Peter Christy, Research Director, Networks at 451 Research, will discuss this new network paradigm, one in which there is no LAN and no WAN, and discuss what users and network administrators gain and give up when migrating to the agile world of clo...
Jul. 2, 2015 01:36 PM EDT Reads: 581
SYS-CON Events announced today that JFrog, maker of Artifactory, the popular Binary Repository Manager, will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Based in California, Israel and France, founded by longtime field-experts, JFrog, creator of Artifactory and Bintray, has provided the market with the first Binary Repository solution and a software distribution social platform.
Jul. 2, 2015 01:00 PM EDT Reads: 1,256
"We got started as search consultants. On the services side of the business we have help organizations save time and save money when they hit issues that everyone more or less hits when their data grows," noted Otis Gospodnetić, Founder of Sematext, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jul. 2, 2015 01:00 PM EDT Reads: 1,057
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application.
In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, discussed how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at th...
Jul. 2, 2015 12:00 PM EDT Reads: 2,029
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult – let alone tracking network connections or malicious activity.
In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and liv...
Jul. 2, 2015 11:50 AM EDT Reads: 545