|By Business Wire||
|July 23, 2014 10:02 AM EDT||
Emma, a provider of best-in-class email marketing software and services, today announces the appointment of industry veteran Simon O’Day as its vice president of global. With more than 15 years of experience driving growth and innovation for marketing technology and service companies, O’Day will be based in Melbourne, Australia, and report to Emma’s CEO, Clint Smith. O’Day joins Emma from Responsys (Oracle) where he served as vice president, Asia Pacific.
As Emma’s vice president of global, Mr. O’Day will oversee the company’s international growth and expand the company's relationships with channel and product partners. He will also help guide Emma's product and service offerings aimed at larger clients within the company's well-established SMB footprint. More than 45,000 brands – including Mario Batali, Sylvan Learning Center, Firehouse Subs, Stanford University, and Bridgestone – already use Emma to power their marketing campaigns, utilizing Emma's robust platform and concierge-style account management and services. The hiring of O’Day comes on the heels of the company's significant investment in its product infrastructure and engineering teams and is part of an aggressive round of hiring that company leaders expect to increase Emma's overall headcount by 50 percent in the calendar year 2014.
“Simon is a rare talent," said Emma CEO Clint Smith. "The opportunity to have him join the Emma leadership team given his experience, industry knowledge and relationships across the globe, is a great moment for us at just the right time in the company's evolution. And the fact that Simon's based in Melbourne yet has strong ties to Nashville just makes the geographical flavor of this even more exciting."
Prior to Emma, O’Day served as vice president, Asia Pacific at Oracle Responsys. During his tenure with Responsys, O’Day was responsible for assisting with Responsys’ successful ascension as a top global provider of marketing services, going public and transitioning to Oracle Marketing Cloud after its $1.5 billion acquisition. He was also responsible for driving thought leadership, strategies and best practices surrounding marketing automation and cross-channel marketing. O’Day joined Responsys in January 2011 when his company, Eservices, was acquired by Responsys. Before the acquisition, O’Day served as the co-founder and managing director of Eservices, where he grew the business into the largest email marketing cloud software and services provider in APAC.
“After more than a decade of working with enterprise marketers such as Qantas, BMW, Vodafone, Orbitz and Paypal, this is a really unique opportunity to join a company like Emma that's really well situated 'south' of that traditional enterprise space but starting to do some pretty compelling things to make advanced marketing capabilities accessible to marketers regardless of company, team or list size," said O'Day. "The fact that Emma's also really nailed the art of taking great care of its customers and its employees made this the kind of place I just had to be a part of. I'm truly excited to help expand Emma's reach across the global marketing community."
Born in San Francisco, raised in the U.K. and Nashville and based in Melbourne (good luck placing that accent), Mr. O'Day was a co-founder of the successful Australian-based email marketing firm Eservices, which was acquired by Responsys in 2011. He went on to become VP of APAC for Responsys (Oracle) and has served as chairman of the ADMA Digital Council (Australia) and member of the DMA Email Council (US) and the email marketing community Only Influencers. He has a BA in History & Ecology from Emory University in Atlanta and has lived in Melbourne for the last 15 years with his wife and two children. In his spare time, Simon is known to play soccer reasonably well and surf reasonably poorly, though it would seem that surfing at all trumps not surfing any day of the week.
For more information on Emma’s email marketing services, visit myemma.com.
Emma is a provider of best-in-class email marketing software and services that help organizations of all sizes get more from their marketing. Designed with businesses, franchises, universities, nonprofits and agencies in mind, Emma’s features include email automation, audience segmentation and mobile email marketing, plus integration with CRM solutions, eCommerce platforms and social networks. Headquartered in Nashville, Tennessee, Emma powers the emails of more than 45,000 organizations worldwide, including Mario Batali, Bridgestone and Sylvan Learning Center. To learn more, visit myemma.com. Follow Emma on Twitter or find us on Facebook.
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Aug. 2, 2015 10:00 PM EDT Reads: 676
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
Aug. 2, 2015 07:15 PM EDT Reads: 216
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
Aug. 2, 2015 06:00 PM EDT Reads: 1,121
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Aug. 2, 2015 05:45 PM EDT Reads: 505
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...
Aug. 2, 2015 04:00 PM EDT Reads: 416
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Aug. 2, 2015 03:00 PM EDT Reads: 543
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
Aug. 2, 2015 02:00 PM EDT Reads: 246
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
Aug. 2, 2015 12:00 PM EDT Reads: 342
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
Aug. 2, 2015 11:45 AM EDT Reads: 479
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...
Aug. 2, 2015 11:15 AM EDT Reads: 353
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
Aug. 2, 2015 11:00 AM EDT Reads: 170
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
Aug. 2, 2015 09:00 AM EDT Reads: 1,698
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
Aug. 2, 2015 08:15 AM EDT Reads: 181
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
Aug. 2, 2015 07:00 AM EDT Reads: 179
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Aug. 1, 2015 10:00 AM EDT Reads: 334