Welcome!

News Feed Item

Emma Email Marketing Recruits Oracle Responsys Vice President

Emma, a provider of best-in-class email marketing software and services, today announces the appointment of industry veteran Simon O’Day as its vice president of global. With more than 15 years of experience driving growth and innovation for marketing technology and service companies, O’Day will be based in Melbourne, Australia, and report to Emma’s CEO, Clint Smith. O’Day joins Emma from Responsys (Oracle) where he served as vice president, Asia Pacific.

As Emma’s vice president of global, Mr. O’Day will oversee the company’s international growth and expand the company's relationships with channel and product partners. He will also help guide Emma's product and service offerings aimed at larger clients within the company's well-established SMB footprint. More than 45,000 brands – including Mario Batali, Sylvan Learning Center, Firehouse Subs, Stanford University, and Bridgestone – already use Emma to power their marketing campaigns, utilizing Emma's robust platform and concierge-style account management and services. The hiring of O’Day comes on the heels of the company's significant investment in its product infrastructure and engineering teams and is part of an aggressive round of hiring that company leaders expect to increase Emma's overall headcount by 50 percent in the calendar year 2014.

“Simon is a rare talent," said Emma CEO Clint Smith. "The opportunity to have him join the Emma leadership team given his experience, industry knowledge and relationships across the globe, is a great moment for us at just the right time in the company's evolution. And the fact that Simon's based in Melbourne yet has strong ties to Nashville just makes the geographical flavor of this even more exciting."

Prior to Emma, O’Day served as vice president, Asia Pacific at Oracle Responsys. During his tenure with Responsys, O’Day was responsible for assisting with Responsys’ successful ascension as a top global provider of marketing services, going public and transitioning to Oracle Marketing Cloud after its $1.5 billion acquisition. He was also responsible for driving thought leadership, strategies and best practices surrounding marketing automation and cross-channel marketing. O’Day joined Responsys in January 2011 when his company, Eservices, was acquired by Responsys. Before the acquisition, O’Day served as the co-founder and managing director of Eservices, where he grew the business into the largest email marketing cloud software and services provider in APAC.

“After more than a decade of working with enterprise marketers such as Qantas, BMW, Vodafone, Orbitz and Paypal, this is a really unique opportunity to join a company like Emma that's really well situated 'south' of that traditional enterprise space but starting to do some pretty compelling things to make advanced marketing capabilities accessible to marketers regardless of company, team or list size," said O'Day. "The fact that Emma's also really nailed the art of taking great care of its customers and its employees made this the kind of place I just had to be a part of. I'm truly excited to help expand Emma's reach across the global marketing community."

Born in San Francisco, raised in the U.K. and Nashville and based in Melbourne (good luck placing that accent), Mr. O'Day was a co-founder of the successful Australian-based email marketing firm Eservices, which was acquired by Responsys in 2011. He went on to become VP of APAC for Responsys (Oracle) and has served as chairman of the ADMA Digital Council (Australia) and member of the DMA Email Council (US) and the email marketing community Only Influencers. He has a BA in History & Ecology from Emory University in Atlanta and has lived in Melbourne for the last 15 years with his wife and two children. In his spare time, Simon is known to play soccer reasonably well and surf reasonably poorly, though it would seem that surfing at all trumps not surfing any day of the week.

For more information on Emma’s email marketing services, visit myemma.com.

About Emma

Emma is a provider of best-in-class email marketing software and services that help organizations of all sizes get more from their marketing. Designed with businesses, franchises, universities, nonprofits and agencies in mind, Emma’s features include email automation, audience segmentation and mobile email marketing, plus integration with CRM solutions, eCommerce platforms and social networks. Headquartered in Nashville, Tennessee, Emma powers the emails of more than 45,000 organizations worldwide, including Mario Batali, Bridgestone and Sylvan Learning Center. To learn more, visit myemma.com. Follow Emma on Twitter or find us on Facebook.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
As pervasive as cloud technology is -- and as persuasive as the arguments are for using it -- the cloud has its limits. Some companies will always have security concerns about storing data in the cloud and certain high-transaction applications will always be better suited for on-premises storage. Those statements were among the bottom-line takeaways delivered at Cloud Expo this week, a three day, bi-annual event focused on cloud technologies, adoption and associated challenges.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Everyone wants to use containers, but monitoring containers is hard. New ephemeral architecture introduces new challenges in how monitoring tools need to monitor and visualize containers, so your team can make sense of everything. In his session at @DevOpsSummit, David Gildeh, co-founder and CEO of Outlyer, will go through the challenges and show there is light at the end of the tunnel if you use the right tools and understand what you need to be monitoring to successfully use containers in your...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in compute, storage and networking technologies, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Val...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Join IBM November 2 at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how to go beyond multi-speed it to bring agility to traditional enterprise applications. Technology innovation is the driving force behind modern business and enterprises must respond by increasing the speed and efficiency of software delivery. The challenge is that existing enterprise applications are expensive to develop and difficult to modernize. This often results in what Gartner calls ...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CollabNet, a global leader in enterprise software development, release automation and DevOps solutions, will be a Bronze Sponsor of SYS-CON's 20th International Cloud Expo®, taking place from June 6-8, 2017, at the Javits Center in New York City, NY. CollabNet offers a broad range of solutions with the mission of helping modern organizations deliver quality software at speed. The company’s latest innovation, the DevOps Lifecycle Manager (DLM), supports Value S...
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...