|By Business Wire||
|July 23, 2014 10:02 AM EDT||
Emma, a provider of best-in-class email marketing software and services, today announces the appointment of industry veteran Simon O’Day as its vice president of global. With more than 15 years of experience driving growth and innovation for marketing technology and service companies, O’Day will be based in Melbourne, Australia, and report to Emma’s CEO, Clint Smith. O’Day joins Emma from Responsys (Oracle) where he served as vice president, Asia Pacific.
As Emma’s vice president of global, Mr. O’Day will oversee the company’s international growth and expand the company's relationships with channel and product partners. He will also help guide Emma's product and service offerings aimed at larger clients within the company's well-established SMB footprint. More than 45,000 brands – including Mario Batali, Sylvan Learning Center, Firehouse Subs, Stanford University, and Bridgestone – already use Emma to power their marketing campaigns, utilizing Emma's robust platform and concierge-style account management and services. The hiring of O’Day comes on the heels of the company's significant investment in its product infrastructure and engineering teams and is part of an aggressive round of hiring that company leaders expect to increase Emma's overall headcount by 50 percent in the calendar year 2014.
“Simon is a rare talent," said Emma CEO Clint Smith. "The opportunity to have him join the Emma leadership team given his experience, industry knowledge and relationships across the globe, is a great moment for us at just the right time in the company's evolution. And the fact that Simon's based in Melbourne yet has strong ties to Nashville just makes the geographical flavor of this even more exciting."
Prior to Emma, O’Day served as vice president, Asia Pacific at Oracle Responsys. During his tenure with Responsys, O’Day was responsible for assisting with Responsys’ successful ascension as a top global provider of marketing services, going public and transitioning to Oracle Marketing Cloud after its $1.5 billion acquisition. He was also responsible for driving thought leadership, strategies and best practices surrounding marketing automation and cross-channel marketing. O’Day joined Responsys in January 2011 when his company, Eservices, was acquired by Responsys. Before the acquisition, O’Day served as the co-founder and managing director of Eservices, where he grew the business into the largest email marketing cloud software and services provider in APAC.
“After more than a decade of working with enterprise marketers such as Qantas, BMW, Vodafone, Orbitz and Paypal, this is a really unique opportunity to join a company like Emma that's really well situated 'south' of that traditional enterprise space but starting to do some pretty compelling things to make advanced marketing capabilities accessible to marketers regardless of company, team or list size," said O'Day. "The fact that Emma's also really nailed the art of taking great care of its customers and its employees made this the kind of place I just had to be a part of. I'm truly excited to help expand Emma's reach across the global marketing community."
Born in San Francisco, raised in the U.K. and Nashville and based in Melbourne (good luck placing that accent), Mr. O'Day was a co-founder of the successful Australian-based email marketing firm Eservices, which was acquired by Responsys in 2011. He went on to become VP of APAC for Responsys (Oracle) and has served as chairman of the ADMA Digital Council (Australia) and member of the DMA Email Council (US) and the email marketing community Only Influencers. He has a BA in History & Ecology from Emory University in Atlanta and has lived in Melbourne for the last 15 years with his wife and two children. In his spare time, Simon is known to play soccer reasonably well and surf reasonably poorly, though it would seem that surfing at all trumps not surfing any day of the week.
For more information on Emma’s email marketing services, visit myemma.com.
Emma is a provider of best-in-class email marketing software and services that help organizations of all sizes get more from their marketing. Designed with businesses, franchises, universities, nonprofits and agencies in mind, Emma’s features include email automation, audience segmentation and mobile email marketing, plus integration with CRM solutions, eCommerce platforms and social networks. Headquartered in Nashville, Tennessee, Emma powers the emails of more than 45,000 organizations worldwide, including Mario Batali, Bridgestone and Sylvan Learning Center. To learn more, visit myemma.com. Follow Emma on Twitter or find us on Facebook.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Nov. 28, 2015 08:00 PM EST Reads: 421
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Nov. 28, 2015 01:00 PM EST Reads: 476
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Nov. 28, 2015 12:00 PM EST Reads: 335
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
Nov. 28, 2015 12:00 PM EST Reads: 550
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company Logz.io. In the past, he was co-founder of social-trading platform Currensee, which...
Nov. 28, 2015 12:00 PM EST Reads: 231
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
Nov. 28, 2015 11:45 AM EST Reads: 405
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
Nov. 28, 2015 11:15 AM EST Reads: 414
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Nov. 28, 2015 11:00 AM EST Reads: 514
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
Nov. 28, 2015 10:30 AM EST Reads: 313
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Nov. 28, 2015 10:15 AM EST Reads: 253
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Nov. 28, 2015 10:00 AM EST Reads: 399
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Nov. 28, 2015 10:00 AM EST Reads: 196
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
Nov. 28, 2015 09:00 AM EST Reads: 182
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessi...
Nov. 28, 2015 08:45 AM EST Reads: 331
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
Nov. 28, 2015 08:45 AM EST Reads: 437