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Kill Cliff(R) Supports The Navy SEAL Foundation With National 'Free Fall' Consumer Promotion

Portion of Proceeds From Limited Edition Camouflage Can Sales to Support the Cause

ATLANTA, GA--(Marketwired - July 23, 2014) - Having recently added a third item to their recovery drink line, Kill Cliff, Inc. is leveraging its popular Lemon-Lime flavor to support a cause near and dear to the company's heart, The Navy SEAL Foundation.  Founded and created by a former Navy SEAL, Kill Cliff is rolling out a limited edition camouflage can bearing the name Free Fall as a nod to the company's roots and a vehicle to generate a portion of proceeds for the non-profit.  Kill Cliff will donate $1 per case of Kill Cliff sold with the goal of raising $25,000 over two months for The Navy SEAL Foundation.       

As a gesture of Kill Cliff's commitment, the name Free Fall, symbolizing the skydiving dimension of a SEAL's training, will continue to serve as the Lemon-Lime flavor name at the conclusion of the promotion when the standard package returns.  "This is a promotional program for an organization we care a lot about; our commitment to the Navy SEAL Foundation is at the core of our everyday," said Kill Cliff President Chris Irwin.

The camouflage Kill Cliff can hits the market on the eve of this year's 2014 Reebok CrossFit® Games, and to commemorate the event the camouflage can bears the Official Games Sponsor logo.  This is the first time a beverage has displayed the Official Games Sponsor logo, a testament to CrossFit's strong support of the SEAL community. 

The promotion starts today at and will reach select retail stores nationwide in the coming weeks.

About Kill Cliff

Kill Cliff® - The Recovery Drink, is a premium sports beverage formulated with quality functional ingredients which aid in recovering from strenuous activity and physical exertion. Kill Cliff is an alternative to everyday beverage choices; no sugar, no artificial colors and no artificial flavors. Packed with essential vitamins, electrolytes, plant extracts and enzymes, Kill Cliff delivers key micronutrients that support the body's inflammation system and help in converting other nutrients to sugar or energy for the body to thrive.

Available in Blood Orange, Pomegranate-Watermelon and Lemon-Lime flavors, Kill Cliff is sold at Vitamin Shoppe and GNC stores nationwide and select grocery and convenience stores in the Southeast and Southwest as well as online at

Founded by a former Navy SEAL, the Kill Cliff  team includes accomplished military veterans and endurance athletes committed to supporting philanthropic organizations sharing common interests, including The Navy SEAL Foundation, The Red Circle Foundation and Wounded Wear. Test Positive for Awesome®. Visit and follow us on Facebook, Twitter, and Instagram.

Kill Cliff, Inc.
Chris Olivier

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