|By Marketwired .||
|July 23, 2014 12:56 PM EDT||
BOSTON, MA--(Marketwired - July 23, 2014) - QuickPivot, a recently launched, real-time, cross-channel marketing automation and services provider powering lifecycle marketing for B2B and B2C organizations, today announced it was named the industry's most innovative marketing automation solution by the Massachusetts Innovation & Technology Exchange (MITX) during its annual MITX What's Next Awards. During a ceremony held March 29, 2014 in Boston, the QuickPivot platform received the distinction as the best marketing automation solution provider, helping to address the critical need for real-time lifecycle marketing for B2B and B2C brands. The awards show recognizes the region's entire digital ecosystem across 31 categories, including media, advertising, marketing, products, apps, agencies, and more.
The QuickPivot marketing automation platform is a multi-channel marketing platform that creates unique buying experiences throughout a customer's buying journey. Leveraging more than 16 years of experience from its roots as Extraprise, the leader in right-time revenue optimization services, and SmartSource, a leader in SaaS cross-channel campaign management software, QuickPivot designed the platform so marketers could create and publish messages in real-time, across email, mobile, web, direct mail and social channels.
"We're honored to be recognized by MITX for our advanced marketing automation platform," said Mike Shanker, CEO, QuickPivot. "What makes QuickPivot unique is that it helps B2B and B2C organizations market at the customer's speed rather than the traditional 'speed of marketing.' Extraprise is committed to enabling marketers to listen to how customers interact with their brands at any time; connect with customers exactly the way they prefer; learn about each customer's behavior at any moment; and adapt to the customer before, during, and after purchases."
QuickPivot enables marketers to leverage fast-moving data, such as transactional streams from POS systems and unstructured or "big-data" that might be found in call center chat logs, Twitter streams or traffic and weather feeds. By combining fast data access with synthesizing insight across all channels, monitoring tools and predictive analytics, the QuickPivot platform enables B2B and B2C marketers to plan communications based on past interactions and intelligence, and also to react in the present moment to predict what might come next.
"The MITX Awards showcase the best and brightest of our region's rich digital ecosystem," said MITX President Amy Quigley. "This year's winners clearly demonstrate why Massachusetts is a hub for innovative technology and creative marketing. MITX is thrilled to honor their achievements."
For more information about the MITX Awards, please visit www.mitxawards.org.
Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange -- is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/.
QuickPivot is a new real-time, cross-channel marketing automation and services provider powering lifecycle marketing for B2B and B2C organizations. Winner of the most innovative marketing automation solution by the 2014 MITX What's Next Awards, the new QuickPivot platform enables marketers, in any industry, to dynamically derive customer insight, listen to brand interactions and adapt campaigns to create seamless buying experiences. Leveraging more than 16 years of experience from its roots as Extraprise, the leader in right-time revenue optimization services, and SmartSource, a leader in SaaS cross-channel campaign management software, QuickPivot helps companies like Bank of America, HP and over 30 channel partners, including Harte-Hanks, Digitas and Fulcrum Analytics.
All content Copyright ©2014, QuickPivot, Inc. All trademarks are property of their respective holders.
QuickPivot is a trademark of the company. All corporate and product names mentioned herein may be trademarks or registered trademarks of their respective organizations.
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