Welcome!

Related Topics: Wearables

Wearables: Blog Post

Apple's Siri Expansion Setting the Bar for Language Localization

Apple Is Stepping Up The Game Again

As of iOS 7, users could select over 30 different languages for system-wide use. Recent Apple job listings indicate that the company is trying to expand their Siri language offerings, with positions open for engineers for languages that are currently not supported by the Siri voice feature.

Language Career Listings

MacRumors first broke the news about the new Siri Language Engineer roles in June 2014. These were eye-catching listings because the job postings address ten languages that are not currently included in the Siri language support roster. The full list includes: Arabic, Portuguese, Swedish, Danish, Thai, Russian, Norwegian, Turkish, Brazilian, and Dutch. This is an extremely important development, opening the iOS system up for further international adoption and integration. Translating Siri is no easy task - according to the job listings, localization engineers will need to craft cloud services that respond to natural language use and speech synthesis. Engineers must take into account an enormous amount of variance so that Siri can adapt to dialect differences, colloquialisms, and other language complexities.

Increased Demand for Localization

These Siri language expansion efforts highlight the demand and need for localized digital content and functionality. According to statistics published by the Globalization and Localization Association (GALA), about 65% of international enterprise organizations believe that language localization is a high priority. It's no surprise - global digital commerce drives success for companies across multiple industries, most notably in the fields of app development and gaming. As companies make their digital products more accessible internationally, they stand a chance of widening their audience and increasing their profit margins. Multi-language support also benefits domestic clientele - language preferences vary significantly within the United States alone.

Localization efforts convey a lot about a company. It demonstrates that a business is ready to take the next step at expanding its audience. With increased iOS and Siri language support, mobile users will expect apps and other digital content to be available in a multitude of languages. Making these translations available to an audience can significantly increase brand exposure for a company.

What Goes into Localization

Localization doesn't just mean that an organization translates content word-for-word. The reason why companies like Apple rely on native speakers is because localization efforts must be culturally accurate and relevant. Localization professional tailor content to meet the needs of their audiences. English-language etiquette and phrases sometimes can't be conveyed exactly in other languages. It's the job of translation professionals to work in this grey area to convert documents in a way that is meaningful to audiences.

Companies must learn how to take a comprehensive approach to their translation efforts. They can't simply offer webpage content in another language. Company leaders must also think about the complete user experience, translating website menus, user contracts, and every other aspect with localization support in mind. Omitting sections of documentation, app, or web presence can lead to serious usability and communication issues. Once a company decides to take steps to localization, be sure to take a comprehensive support approach. Like Apple's iOS language support efforts, translation should be implemented at all levels of a project.

Businesses across a diverse range of industries can benefit by opening their content up to international audiences. Localization efforts are being adopted by companies who wish to build stronger international relationships with clients. Apple's upcoming support with the Siri feature in iOS is just another example of how business must keep up with global audience demand.

More Stories By Drew Hendricks

Drew Hendricks is a writer, as well as a tech, social media and environmental enthusiast, living in San Francisco. He is a contributing writer at Forbes, Technorati and The Huffington Post.

Latest Stories
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.
Data-as-a-Service is the complete package for the transformation of raw data into meaningful data assets and the delivery of those data assets. In her session at 18th Cloud Expo, Lakshmi Randall, an industry expert, analyst and strategist, will address: What is DaaS (Data-as-a-Service)? Challenges addressed by DaaS Vendors that are enabling DaaS Architecture options for DaaS
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
When building large, cloud-based applications that operate at a high scale, it’s important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. “Fly two mistakes high” is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Lee...
DevOps is not just last year’s buzzword. Companies with DevOps practices are 2.5x more likely to exceed profitability, market share, and productivity goals. But how do you enable high performance? What can you do right now to start? Find out from DevOps experts including Gene Kim, co-author of "The Phoenix Project," and the Dynatrace Center of Excellence.
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
SYS-CON Events announced today that Column Technologies will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Established in 1998, Column Technologies is a global technology solutions provider with over 400 employees, headquartered in the United States with offices in Canada, India, and the United Kingdom. Column Technologies provides “Best of Breed” technology solutions that automate the key DevOps principal...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
As someone who has been dedicated to automation and Application Release Automation (ARA) technology for almost six years now, one of the most common questions I get asked regards Platform-as-a-Service (PaaS). Specifically, people want to know whether release automation is still needed when a PaaS is in place, and why. Isn't that what a PaaS provides? A solution to the deployment and runtime challenges of an application? Why would anyone using a PaaS then need an automation engine with workflow ...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...