Click here to close now.


Related Topics: Wearables

Wearables: Blog Post

Apple's Siri Expansion Setting the Bar for Language Localization

Apple Is Stepping Up The Game Again

As of iOS 7, users could select over 30 different languages for system-wide use. Recent Apple job listings indicate that the company is trying to expand their Siri language offerings, with positions open for engineers for languages that are currently not supported by the Siri voice feature.

Language Career Listings

MacRumors first broke the news about the new Siri Language Engineer roles in June 2014. These were eye-catching listings because the job postings address ten languages that are not currently included in the Siri language support roster. The full list includes: Arabic, Portuguese, Swedish, Danish, Thai, Russian, Norwegian, Turkish, Brazilian, and Dutch. This is an extremely important development, opening the iOS system up for further international adoption and integration. Translating Siri is no easy task - according to the job listings, localization engineers will need to craft cloud services that respond to natural language use and speech synthesis. Engineers must take into account an enormous amount of variance so that Siri can adapt to dialect differences, colloquialisms, and other language complexities.

Increased Demand for Localization

These Siri language expansion efforts highlight the demand and need for localized digital content and functionality. According to statistics published by the Globalization and Localization Association (GALA), about 65% of international enterprise organizations believe that language localization is a high priority. It's no surprise - global digital commerce drives success for companies across multiple industries, most notably in the fields of app development and gaming. As companies make their digital products more accessible internationally, they stand a chance of widening their audience and increasing their profit margins. Multi-language support also benefits domestic clientele - language preferences vary significantly within the United States alone.

Localization efforts convey a lot about a company. It demonstrates that a business is ready to take the next step at expanding its audience. With increased iOS and Siri language support, mobile users will expect apps and other digital content to be available in a multitude of languages. Making these translations available to an audience can significantly increase brand exposure for a company.

What Goes into Localization

Localization doesn't just mean that an organization translates content word-for-word. The reason why companies like Apple rely on native speakers is because localization efforts must be culturally accurate and relevant. Localization professional tailor content to meet the needs of their audiences. English-language etiquette and phrases sometimes can't be conveyed exactly in other languages. It's the job of translation professionals to work in this grey area to convert documents in a way that is meaningful to audiences.

Companies must learn how to take a comprehensive approach to their translation efforts. They can't simply offer webpage content in another language. Company leaders must also think about the complete user experience, translating website menus, user contracts, and every other aspect with localization support in mind. Omitting sections of documentation, app, or web presence can lead to serious usability and communication issues. Once a company decides to take steps to localization, be sure to take a comprehensive support approach. Like Apple's iOS language support efforts, translation should be implemented at all levels of a project.

Businesses across a diverse range of industries can benefit by opening their content up to international audiences. Localization efforts are being adopted by companies who wish to build stronger international relationships with clients. Apple's upcoming support with the Siri feature in iOS is just another example of how business must keep up with global audience demand.

More Stories By Drew Hendricks

Drew Hendricks is a writer, as well as a tech, social media and environmental enthusiast, living in San Francisco. He is a contributing writer at Forbes, Technorati and The Huffington Post.

Latest Stories
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company In the past, he was co-founder of social-trading platform Currensee, which...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...