|By Marketwired .||
|July 23, 2014 05:04 PM EDT||
PARIS, FRANCE -- (Marketwired) -- 07/23/14 -- DELSEY, www.delsey.com, the iconic French luggage brand known for blending timeless quality and audacious design, is revealing their new advertising campaign. Staged in the City of Love, the visuals highlight the brand's Parisian roots, spontaneous spirit, and the DELSEY features that make travel easy.
In a fresh, romantic and adventurous approach, DELSEY wittily alters the main functions of each collection for this campaign. HELIUM, DELSEY's lightest collection, is easily lifted and used as an umbrella by a couple enjoying a walk in the rain on the famous Alexandre III Bridge. Another visual depicts this collection effortlessly pulled behind a bike by a couple touring Paris. And DELSEY CHATELET, which recently won a Product Innovation Award for its wheel blocking system and will be launched next week, is cleverly used as step ladder by lovebirds stealing a kiss in front of the Eiffel Tower.
Glamorous, original and light-hearted, this campaign accentuates the DELSEY French heritage while underlining travel inspired design. The DELSEY worldwide collections are available at shop.delsey.us.
Follow DELSEY on and on delsey.com
About DELSEY: An iconic brand, DELSEY is a French company and a creator of baggage since 1946. For more than 65 years DELSEY has offered consumers cases which bring together quality and audacious design. DELSEY creates ingenious baggage designed to accompany travelers wherever they go and to adapt to all types of journey, both professional and personal. With a strong know-how, the brand is behind numerous innovations recognized by important prizes in the design world. DELSEY combines style and functionality to create products that reflect the personality of each consumer. Today DELSEY is present in all 5 continents and in more than 110 countries. A DELSEY bag is sold every 10 seconds.
Documents and/or Photos available for this release:
DELSEY CHATELET _ kiss under the Eiffel Tower
DELSEY HELIUM _ Bike along the Seine
DELSEY HELIUM _ Umbrella in Paris
To view supporting documents and/or photos, go to www.enr-corp.com/pressroom and enter Release ID: 376068
Phone: (403) 802-1167
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