|By Business Wire||
|July 24, 2014 03:30 AM EDT||
Aerospike, the leading open source NoSQL database announced its partnership with InMobi, the world’s largest independent mobile ad network, to run in-memory databases on both RAM and flash-based solid-state drives (SSDs). As a result, InMobi has realized significant gains in price/performance over running in-memory on RAM alone.
InMobi uses Aerospike as the context store for its ad-serving platform. The Aerospike database works alongside an Apache Hadoop system, which mines data that has been collected through the day. The analytical results from Hadoop are then stored in Aerospike along with tailored ads, which are displayed to users in real time.
“Our business requires low latency reads and writes,” said InMobi Co-founder and Vice President of Technology Mohit Saxena. “Aerospike offered us price/performance and cost-effective scaling by running on SSDs.”
Aerospike clusters distributed across four InMobi data centers run at a total of 480,000 transactions per second (TPS) across the four clusters. Collectively the clusters manage 2.8 billion records and nearly 4TB of data stored in a combination of in-memory and on-disk namespaces.
“As the second-largest global mobile advertising solution provider after Google AdMob, InMobi is at the forefront in using contextual data to deliver personalized ads to millions of consumers at any given moment,” said Aerospike Founder and Vice President of Engineering and Operations Srini V. Srinivasan. “We are thrilled by InMobi’s success in using our flash-optimized in-memory NoSQL Aerospike database to predictably meet the demands for real-time, personalized interactions even as the company scales to support its exponential growth.”
InMobi enables the world’s leading brands, developers, and publishers to engage global consumers through mobile advertising. InMobi platforms leverage advances in big data, user behavior, and cloud-based architectures to simplify mobile advertising for its customers. Recognized by MIT Technology Review as one of the 50 Disruptive Companies of 2013, InMobi is the world's largest independent mobile ad network, engaging 759 million consumers across 165 countries. For additional information, visit www.inmobi.com, or follow us on Twitter @InMobi.
Aerospike is the open source front-edge database powering a new generation of interactive, real-time Web and mobile applications that operate at global scale. It is the first flash-optimized in-memory NoSQL database to combine transactions and "hot" analytics with strong ACID consistency and enterprise-grade reliability. Purpose-built to make scaling easy and affordable, it enables all developers to take advantage of predictable, sub-millisecond latency for distributed caching, session management, user profile, and key value store use cases. In production non-stop for nearly four years, Aerospike is deployed at real-time big data companies like AppNexus, eXelate, Chango and [x+1]. Aerospike is headquartered in Silicon Valley. Investors include New Enterprise Associates, Columbus Nova Technology Partners, Alsop Louie, and Draper Associates. Download the open source Aerospike Community Edition at www.aerospike.com, and follow @aerospikedb.
Aerospike is a registered trademark of Aerospike, Inc., in the United States and/or other countries. All other trademarks and registered trademarks are the properties of their respective owners.
Sep. 30, 2016 01:00 PM EDT Reads: 4,230
Sep. 30, 2016 12:45 PM EDT Reads: 2,696
Sep. 30, 2016 12:45 PM EDT Reads: 4,483
Sep. 30, 2016 12:30 PM EDT Reads: 3,265
Sep. 30, 2016 12:30 PM EDT Reads: 2,257
Sep. 30, 2016 12:30 PM EDT Reads: 480
Sep. 30, 2016 12:15 PM EDT Reads: 3,220
Sep. 30, 2016 12:00 PM EDT Reads: 1,205
Sep. 30, 2016 12:00 PM EDT Reads: 2,520
Sep. 30, 2016 11:30 AM EDT Reads: 5,158
Sep. 30, 2016 11:15 AM EDT Reads: 3,092
Sep. 30, 2016 11:15 AM EDT Reads: 1,569
Sep. 30, 2016 11:00 AM EDT Reads: 511
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
Sep. 30, 2016 11:00 AM EDT Reads: 557
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Sep. 30, 2016 11:00 AM EDT Reads: 3,995