Welcome!

Related Topics: @CloudExpo, Java IoT, Mobile IoT, Linux Containers, Wearables, @BigDataExpo

@CloudExpo: Blog Feed Post

The New IBM-Apple Partnership

Who would have thought ten years ago that IBM and Apple would become partners?

We live in interesting times for sure. Who would have thought ten years ago that IBM and Apple would become partners? Here is the announcement as reported in eWeek:

Apple and IBM surprised many on July 15, announcing a global partnership that will see the companies attempt to “transform enterprise mobility.” The announcement, punctuated with comments from Apple CEO Tim Cook and IBM CEO Ginni Rometty, served notice of the companies’ intentions to make Apple smartphones, tablets and mobile services pre-eminent in the enterprise, replacing the BlackBerry devices and security services that long held the dominant position in that market. The partnership only confirms what Apple has been doing for years with its smartphones, tablets and even its notebook and desktop PCs, moving deeper into enterprises. The company has been touting its success in the corporate world, saying that many of the top companies in the world are now using its iPhones and iPads. In the IBM announcement, Apple’s Cook said that the company’s iPhones and iPads are now running in more than 98 percent of the Fortune 500 and 92 percent of the Global 500. Both Apple and IBM expect those figures to grow with this new partnership.

What is in it for Apple? Apple has been trying for years to shed the idea that its products only appeal to consumers. The company has brought proprietary app development and remote device management to iOS devices and continues to offer stats on enterprise integration. With the IBM deal, however, Apple is making something abundantly clear: It cares deeply about the corporate world and it wants to do all it can to be a success in that market.

What is in it for IBM? For IBM, the Apple partnership is a software play. IBM said in its own press release that it plans to make applications that are designed for enterprise customers, but come with a wide array of features that simply aren’t available right now in the mobile market. That could provide IBM (and Apple) with a leg up in the enterprise. While IBM could have extended the partnership to OS X and perhaps made Apple a bit happier as it tries getting that platform into the enterprise, Big Blue said in its statement that the agreement applies only to iOS. That means that iPhones and iPads will play a central role in this agreement, and Macs and iPods running iOS will be left out.

Developing mobile Apps together? Although IBM plans to chart the course for software in this partnership, the companies are actually going to come together on development. IBM said that both Apple and its own developers will collaborate to leverage iOS as much as possible and get every last bit out of the technology built into iPhones and iPads. That’s a core component in this: IBM has lofty goals, and it can only be successful if it can fully harness the power of iOS and Apple hardware.

Leveraging Big Data: Big data and analytics will be a core focus of this effort, IBM said. The apps—over 100, in total—will look at how to get companies to insert their massive amounts of data into iOS devices, analyze it and make actionable decisions. Mobile devices have traditionally been viewed as too underpowered to handle big data. IBM sees it differently.

Playing in the IBM Cloud: Although IBM is building apps for on-premise use, the company said that it will also offer all of the solutions it’s developing on its Bluemix development platform. Customers will need to head over to the IBM Cloud Marketplace and then download the apps they desire. IBM said it will also try to find other ways to leverage the cloud.

IBM, a reseller of iPhone & iPad? IBM is essentially becoming another outlet for Apple to sell its iPhones and iPads. The companies have agreed to have IBM sell iPhones and iPads to enterprise customers that come with desired applications already on them. That should make it easier for corporate customers to join the mobile fray and for Apple to improve its already-strong enterprise integration.

There you go folks! This new partnership appears like a big winner for Apple as it expands its already-dominant market for iPhone/iPad into the enterprise. IBM is betting on the mobile apps on iOS to make its cloud and big data initiatives more appealing.

Gone are the days in 1984 when Apple ran that advertisement during the introduction of the Mac, portraying IBM as the big bad evil force. With IBM’s PC business sold to Lenovo few years back, IBM is into software and services business (includes cloud infrastructure service).

Yes, these are interesting times!

Read the original blog entry...

More Stories By Jnan Dash

Jnan Dash is Senior Advisor at EZShield Inc., Advisor at ScaleDB and Board Member at Compassites Software Solutions. He has lived in Silicon Valley since 1979. Formerly he was the Chief Strategy Officer (Consulting) at Curl Inc., before which he spent ten years at Oracle Corporation and was the Group Vice President, Systems Architecture and Technology till 2002. He was responsible for setting Oracle's core database and application server product directions and interacted with customers worldwide in translating future needs to product plans. Before that he spent 16 years at IBM. He blogs at http://jnandash.ulitzer.com.

Latest Stories
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
18th Cloud Expo, taking place June 7-9, 2016, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
In the rush to compete in the digital age, a successful digital transformation is essential, but many organizations are setting themselves up for failure. There’s a common misconception that the process is just about technology, but it’s not. It’s about your business. It shouldn’t be treated as an isolated IT project; it should be driven by business needs with the committed involvement of a range of stakeholders.
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.