|By Business Wire||
|July 24, 2014 08:04 AM EDT||
ACTIVE Network™, the leader in cloud-based Activity and Participant Management™ solutions, today released an infographic illustrating gender trends in running. In partnership with Running USA and their national Runner’s Survey, ACTIVE Network ™ polled 1200+ members of the ACTIVE.com1 endurance community. The members polled make up the ACTIVE Lifestyle Panel, which represents a segment of endurance athletes who participate in a variety of events such as triathlons, marathons, and other traditional running distances, as well as Mob events.
Among the key findings shared in the infographic:
- Women make up 60% of participants in running events
- 74% of men vs. 57% of women classify themselves as competitive runners
- 54% of women vs. 38% of men classify themselves as running for fun
Women are more likely to use social media to:
- Post-race photos on social media (62% vs 46% for men)
- Learn about events (22% vs 16% for men)
- Use smartphones for running activities (31% vs 25% for men)
“The ACTIVE Lifestyle panel represents a segment of active people who not only run, but also participate in a variety of other activities, which says a lot about the potential growth of the sport among casual runners,” said Sam Renouf, General Manager, ACTIVE Network Sports & Consumer business. “With the right data and insights, event directors can optimize the way in which they reach new participants. This survey is a strong benchmark and we will soon be rolling out products that deliver even deeper insights directly to our organizers to help them grow faster.”
About ACTIVE Network
ACTIVE Network™ is the leader in Activity and Participant Management™ and data solutions powering over 47,000 customers worldwide with SaaS technology that streamlines activity and event administration. Our enterprise-level ACTIVEWorks® cloud platform, combined with our business intelligence tools, make managing and operating all types of activities, events and organizations smarter and more efficient. ACTIVE Network™ was founded in 1999 and has offices worldwide. For more information, visit: http://www.activenetwork.com or follow us on Twitter @ACTIVENetwork.
Connect with ACTIVE Endurance
12014 Survey based on ACTIVE Lifestyle Panel member responses.
© 2014 Active Network, LLC. All rights reserved. ACTIVE.com, Active Net and ActiveWorks are registered trademarks of Active Network, LLC. ACTIVE Network and Activity and Participant Management are trademarks of Active Network, LLC. All other trademarks are the property of their respective owners.
Sep. 2, 2015 03:15 PM EDT Reads: 1,618
Sep. 2, 2015 03:15 PM EDT Reads: 621
IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into its broader portfolio of OpenStack® based solutions. The announcement, made today at the OpenStack Silicon Valley event, further highlights IBM’s continued support to deliver OpenStack solutions across all cloud depl...
Sep. 2, 2015 03:00 PM EDT Reads: 287
Sep. 2, 2015 03:00 PM EDT Reads: 1,574
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Sep. 2, 2015 03:00 PM EDT Reads: 435
Sep. 2, 2015 02:45 PM EDT Reads: 101
Sep. 2, 2015 02:45 PM EDT Reads: 1,567
Sep. 2, 2015 02:15 PM EDT
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
Sep. 2, 2015 02:00 PM EDT Reads: 816
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Trel...
Sep. 2, 2015 02:00 PM EDT Reads: 262
Whether you like it or not, DevOps is on track for a remarkable alliance with security. The SEC didn’t approve the merger. And your boss hasn’t heard anything about it. Yet, this unruly triumvirate will soon dominate and deliver DevSecOps faster, cheaper, better, and on an unprecedented scale. In his session at DevOps Summit, Frank Bunger, VP of Customer Success at ScriptRock, will discuss how this cathartic moment will propel the DevOps movement from such stuff as dreams are made on to a prac...
Sep. 2, 2015 02:00 PM EDT Reads: 249
Sep. 2, 2015 01:45 PM EDT Reads: 1,554
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Sep. 2, 2015 01:30 PM EDT Reads: 937
Sep. 2, 2015 01:30 PM EDT Reads: 1,635
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so the...
Sep. 2, 2015 12:45 PM EDT Reads: 202