Welcome!

News Feed Item

The Dell ‘Where Learning Meets Doing’ Back to School Survey Reveals Key Family Trends and Technology Buying Habits During the Back to School Season

Dell today has released findings from a new back to school survey that reveals insights about how families communicate and make purchasing decisions around this key technology buying season. The study, conducted by Harris Poll on behalf of Dell, surveyed more than 1,000 respondents from across the country, including 506 students aged 16-19 who are attending or planning to attend a 2–4 year college. 505 of the respondents were parents of this type of student.

The study supports that mobile devices, such as tablets, are bridging the distance between students and parents with anytime, anywhere connectivity. This flexibility is also inspiring students to carry ideas outside of the classroom and apply them to their real-world passions and pursuits.

The usage habits revealed by Dell’s ‘Where Learning Meets Doing’ survey are grounded in two key trends: a shared preference among parents and students for a versatile device that adapts easily to both work and play, and a desire to have sole ownership over this device – no inter-family sharing! Almost two-thirds of parents (64%) and three-quarters of students (75%) prefer to have one device that can take them through all aspects of their life, whether work or school. And that one device is solely their own – siblings and parents are cautioned to keep their hands off a student’s tech, and vice versa. More than three-quarters of parents (78%) and students (77%) say they rarely, if ever, share their devices amongst each other.

Communication Between Parents and Children in College

As both parents and students prepare for the upcoming school year apart, the Dell survey revealed communications trends and habits of those being separated. The survey indicates that there is a major shift for how parents and children communicate when apart from each other. For parents with a child away at school, over half (55%) are talking with their child less, but communicating more thanks to texting and emailing.

Parents who feel nervous at the thought of their child attending school out-of-state can rest assured that geographic distance is not an obstacle to communication, thanks largely in part to mobile devices. More than four in five parents of 16-19 year olds (84%) and nine in ten kids, 16-19 (90%) reported that it’s very easy to stay connected with their families due to all the tech devices they have, whether at home or away. Three in ten parents of 16-19 year olds (30%) and over one-third of kids 16-19 (35%) even admit to texting each other to ask a question while in the same house!

What happens to empty nester parents once their kids are at college? The old cliché of a parent begging their busy college freshman to call home seems to be obsolete. Despite the distractions of campus life:

  • Four in five parents whose child is away or will be away (80%) are likely to text more with their child while more than three in five (62%) will video chat with their child. Just one in ten (13%) say they will text less with their child.
  • When it comes to communicating with the child away at school, half say the mode used most often is texting (51%) while less than two in five (38%) say it is talking on the phone.

Transforming Classroom Learning into Real-Life Achievement

As parents and students prepare for the school year ahead, technology continues to help students achieve more. Dell’s ‘Where Learning Meets Doing’ survey shows that kids are actively using their laptops and tablets to expand their educational horizons and take the next step from learning about a topic to applying their new knowledge to projects or personal interests. Nine in ten of students and their parents agree that the devices available today make learning a lot easier, naturally extending a student’s studies beyond the classroom or library. Mobility is key to facilitating the learning process: over half of the students surveyed say that they study on-the-go, wherever they can grab a few minutes, and over three-quarters of students (77%) have jumped online after class to source more information on a subject. Additionally, seven in ten (69%) have used online “how-to” videos to supplement what they have learned in class, filling in any gaps in comprehension.

“Dell has always been about helping customers do more,” said Allison Dew, VP, Global Marketing, Dell. “The high school and college years are the perfect time to discover new interests and let curiosity be your guide while exploring these worlds. We’re finding that students armed with the proper technology for school will carry their ideas outside the classroom, getting more from both their studies and life experiences. It’s not just about what they memorize when a professor is lecturing; it’s about what they can do with these new learnings.”

Student and Parent Purchasing Habits and Influence

As high school and college students have a strong opinion about the type of electronics they want to use, the Dell survey looked at key buying preferences among both students and parents.

Nearly sixty percent (59%) of students will be purchasing a laptop or tablet before the next school year starts, and among those students who say their parents will be buying their device for them, over half (53%) say they have all or most of the influence on the purchase, while one-quarter (27%) say they have about half the say. Students and parents do differ in terms of who they trust for “expert” buying advice: parents are more likely to look at reviews (83% vs. 64%), while students are more likely to typically look at social media (41% vs. 17%) for information.

Students and parents can rest assured that Dell’s newest Venue tablets and Inspiron laptops and 2-in-1 devices will meet the needs of both parties, bringing families within virtual reach of each other while setting students up for success in the classroom and beyond.

The survey also found that, of those with a budget, the average a parent plans on spending for a new device is $635. Dell is proud to offer a wide range of products that fit within the budgets indicated in the survey, including many of our newest tablets, laptops and 2-in-1 devices.

To view the infographics associated with this release, please click here.

Survey Methodology

This survey was conducted online within the United States by Harris Poll on behalf of Dell from April 24 to May 7, 2014 among 506 students, 16-19 who are attending or are planning to attend a 2 or 4 year college and 505 parents of these students. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Lindsey Boyle.

About Nielsen & The Harris Poll

On February 3, 2014, Nielsen acquired Harris Interactive and The Harris Poll. Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

About Dell

Dell Inc. listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.com.

Dell, Dell Venue and Inspiron are trademarks of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In the first article of this three-part series on hybrid cloud security, we discussed the Shared Responsibility Model and examined how the most common attack strategies persist, are amplified, or are mitigated as assets move from data centers to the cloud. Today, we’ll look at some of the unique security challenges that are introduced by public cloud environments. While cloud computing delivers many operational, cost-saving and security benefits, it takes place in a public, shared and on-demand ...
In his session at @ThingsExpo, Sudarshan Krishnamurthi, a Senior Manager, Business Strategy, at Cisco Systems, will discuss how IT and operational technology (OT) work together, as opposed to being in separate siloes as once was traditional. Attendees will learn how to fully leverage the power of IoT in their organization by bringing the two sides together and bridging the communication gap. He will also look at what good leadership must entail in order to accomplish this, and how IT managers ca...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at @ThingsExpo, Steve Wilkes, CTO and founder of Striim, will delve into four enterprise-scale, business-critical case studies where streaming analytics serves as the key to enabling real-time data integration and right-time insights in hybrid cloud, IoT, and fog computing environments. As part of this discussion, he will also present a demo based on its partnership with Fujitsu, highlighting their technologies in a healthcare IoT use-case. The demo showcases the tracking of pati...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, Cloud Expo and @ThingsExpo are two of the most important technology events of the year. Since its launch over eight years ago, Cloud Expo and @ThingsExpo have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, I provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading the...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settle...