|By Business Wire||
|July 24, 2014 09:24 AM EDT||
Fliphound, the first online bidding platform for outdoor digital billboards, today announced it will be the first online purveyor of outdoor digital billboards in the state of Louisiana. Fliphound has partnered with Marad Digital to bring its leading brand of dynamic outdoor advertising with a simple online interface to three new displays in Baton Rouge. Advertisers now will be able to leverage Fliphound’s real-time online bidding platform to run flexible ads on digital billboards in the capitol city.
Baton Rouge has a metro area of over 800,000 inhabitants and boasts a designated market area of over 1 million, according to Nielsen. With more than 375 advertisers already using the service across the nation, Fliphound brings Marad and other digital billboard providers the ability to jumpstart their business and immediately tap into online digital buyers.
The three billboards are located in high-traffic areas, including a double-sided display on Airline Highway, adjacent to the bustling “car dealership row,” ensuring visibility and reach. Marad’s digital billboards are placed on architectural landmarks in the form of unique monuments and are 65% less bright than other digital billboards creating fewer distractions for nighttime drivers. Major retailers, including a new Wal-Mart as well as L’Auberge Casino & Hotel, surround the Bluebonnet Boulevard site. These strategic placements in some of the city’s busiest quarters will further expand Fliphound’ and Marad’s reach to potential advertisers.
“Marad Digital is building a broad network of outdoor digital advertising space and Fliphound is proud to be helping them connect with new advertisers. 82% of Fliphound users are new to outdoor advertising and together we can deliver outdoor advertising effectively to local advertisers,” said Douglas M. Robertson, Chief Executive Officer and co-founder of Fliphound. “Baton Rouge is a thriving city in Louisiana, and just the tip of the iceberg. Our goal is to make digital billboards more accessible to local advertisers across the nation, and to remove any hurdles for first time buyers in the outdoor marketing space.”
“Fliphound is helping us connect with advertisers to extend our reach in the Baton Rouge area. With over one million pairs of eyes in the greater metro area, we can help our customers reach their audiences and propel their businesses. As companies devote more and more of their budgets to digital advertising, it’s important to bridge the gap between online presence and outdoor. Fliphound does precisely this, by allowing online digital content to be displayed in the real-world,” said Marius Kalamala, Founder and CEO of Marad Digital.
Fliphound’s easy-to-use, cloud-based platform creates a nexus between the ease and speed of online advertising and the effectiveness of the growing outdoor digital market. As the first real-time online-bidding platform for digital billboards, advertisers have complete control over their campaigns with the Fliphound interface by simply choosing the outdoor billboard locations, setting bid prices, uploading content, and making a payment. Fliphound compiles real-time playlists for digital billboards based on bidders’ input and uploads the ads to premium or affordable digital billboards in real-time. With Fliphound, ads can be live in minutes, and advertisers can start, stop and change campaigns at any time, offering the flexibility to run content for one day, a week, or any term of their choosing.
For more information, visit www.fliphound.com.
About Fliphound (fliphound.com)
Fliphound is a trusted online marketplace for purchasing and selling digital billboard advertising. Fliphound allows marketing and social media professionals to leverage digital outdoor space as part of their online advertising programs. You can open a Fliphound account for free and begin advertising in real-time. Fliphound’s mission is to connect advertisers to digital billboards, at any price point, to make buyers and sellers lives better and simpler. Whether you are an advertiser using Fliphound to purchase advertising or you use the platform to sell your billboards, it is all about changing the way business is done – one flip at a time. Fliphound is a privately held company and is headquartered in Wichita, KS. For more information on how Fliphound works see: http://www.youtube.com/watch?v=iXnB0iVOXOA
About Marad (www.marad-digital.com)
Marad Digital is a premier outdoor media company specializing in custom-made advertisements for LED screens. We deliver “high tech, high impact, high quality” products and solutions as well as full-spectrum site development services. With almost a decade of expertise and a vast inventory throughout the U.S. and Canada, our cutting-edge solutions provide unprecedented flexibility and capabilities to target your audience more effectively in real-time. Businesses large and small praise our custom-tailored content and stunning, advanced graphics. Also, our award-winning customer service is exceptionally personal and responsive, with A-to-Z solutions to handle the entire process! We know that at the end of the day, it’s all about revenue. So Marad Digital is all about delivering quality products, services and solutions at competitive pricing to maximize your revenue generation and ROI.
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Feb. 26, 2017 03:00 AM EST Reads: 2,743
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Feb. 26, 2017 02:30 AM EST Reads: 13,710
Information technology (IT) advances are transforming the way we innovate in business, thereby disrupting the old guard and their predictable status-quo. It’s creating global market turbulence. Industries are converging, and new opportunities and threats are emerging, like never before. So, how are savvy chief information officers (CIOs) leading this transition? Back in 2015, the IBM Institute for Business Value conducted a market study that included the findings from over 1,800 CIO interviews ...
Feb. 26, 2017 02:30 AM EST Reads: 2,325
Feb. 26, 2017 02:00 AM EST Reads: 4,767
"We host and fully manage cloud data services, whether we store, the data, move the data, or run analytics on the data," stated Kamal Shannak, Senior Development Manager, Cloud Data Services, IBM, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Feb. 26, 2017 01:45 AM EST Reads: 6,213
While DevOps most critically and famously fosters collaboration, communication, and integration through cultural change, culture is more of an output than an input. In order to actively drive cultural evolution, organizations must make substantial organizational and process changes, and adopt new technologies, to encourage a DevOps culture. Moderated by Andi Mann, panelists discussed how to balance these three pillars of DevOps, where to focus attention (and resources), where organizations might...
Feb. 26, 2017 01:30 AM EST Reads: 5,214
Zerto exhibited at SYS-CON's 18th International Cloud Expo®, which took place at the Javits Center in New York City, NY, in June 2016. Zerto is committed to keeping enterprise and cloud IT running 24/7 by providing innovative, simple, reliable and scalable business continuity software solutions. Through the Zerto Cloud Continuity Platform™, organizations can seamlessly move and protect virtualized workloads between public, private and hybrid clouds. The company’s flagship product, Zerto Virtual...
Feb. 26, 2017 01:15 AM EST Reads: 1,738
Some people worry that OpenStack is more flash then substance; however, for many customers this could not be farther from the truth. No other technology equalizes the playing field between vendors while giving your internal teams better access than ever to infrastructure when they need it. In his session at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will talk through some real-world OpenStack deployments and look into the ways this can benefit customers of all sizes....
Feb. 26, 2017 12:00 AM EST Reads: 1,479
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Feb. 25, 2017 11:45 PM EST Reads: 1,983
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
Feb. 25, 2017 10:45 PM EST Reads: 8,589
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Feb. 25, 2017 10:30 PM EST Reads: 1,866
Due of the rise of Hadoop, many enterprises are now deploying their first small clusters of 10 to 20 servers. At this small scale, the complexity of operating the cluster looks and feels like general data center servers. It is not until the clusters scale, as they inevitably do, when the pain caused by the exponential complexity becomes apparent. We've seen this problem occur time and time again. In his session at Big Data Expo, Greg Bruno, Vice President of Engineering and co-founder of StackIQ...
Feb. 25, 2017 09:45 PM EST Reads: 9,321
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
Feb. 25, 2017 09:00 PM EST Reads: 9,125
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Feb. 25, 2017 08:45 PM EST Reads: 4,729
FinTech is the sum of financial and technology, and it’s one of the fastest growing tech industries. Total global investments in FinTech almost reached $50 billion last year, but there is still a great deal of confusion over what it is and what it means – especially as it applies to retirement. Building financial startups is not simple, but with the right team, technology and an innovative approach it can be an extremely interesting domain to disrupt. FinTech heralds a financial revolution that...
Feb. 25, 2017 08:45 PM EST Reads: 1,945