Welcome!

News Feed Item

Online Bidding Platform Fliphound Adds Three Marad Digital Billboards in Baton Rouge to its Portfolio of Outdoor Displays

Fliphound, the first online bidding platform for outdoor digital billboards, today announced it will be the first online purveyor of outdoor digital billboards in the state of Louisiana. Fliphound has partnered with Marad Digital to bring its leading brand of dynamic outdoor advertising with a simple online interface to three new displays in Baton Rouge. Advertisers now will be able to leverage Fliphound’s real-time online bidding platform to run flexible ads on digital billboards in the capitol city.

Baton Rouge has a metro area of over 800,000 inhabitants and boasts a designated market area of over 1 million, according to Nielsen. With more than 375 advertisers already using the service across the nation, Fliphound brings Marad and other digital billboard providers the ability to jumpstart their business and immediately tap into online digital buyers.

The three billboards are located in high-traffic areas, including a double-sided display on Airline Highway, adjacent to the bustling “car dealership row,” ensuring visibility and reach. Marad’s digital billboards are placed on architectural landmarks in the form of unique monuments and are 65% less bright than other digital billboards creating fewer distractions for nighttime drivers. Major retailers, including a new Wal-Mart as well as L’Auberge Casino & Hotel, surround the Bluebonnet Boulevard site. These strategic placements in some of the city’s busiest quarters will further expand Fliphound’ and Marad’s reach to potential advertisers.

“Marad Digital is building a broad network of outdoor digital advertising space and Fliphound is proud to be helping them connect with new advertisers. 82% of Fliphound users are new to outdoor advertising and together we can deliver outdoor advertising effectively to local advertisers,” said Douglas M. Robertson, Chief Executive Officer and co-founder of Fliphound. “Baton Rouge is a thriving city in Louisiana, and just the tip of the iceberg. Our goal is to make digital billboards more accessible to local advertisers across the nation, and to remove any hurdles for first time buyers in the outdoor marketing space.”

“Fliphound is helping us connect with advertisers to extend our reach in the Baton Rouge area. With over one million pairs of eyes in the greater metro area, we can help our customers reach their audiences and propel their businesses. As companies devote more and more of their budgets to digital advertising, it’s important to bridge the gap between online presence and outdoor. Fliphound does precisely this, by allowing online digital content to be displayed in the real-world,” said Marius Kalamala, Founder and CEO of Marad Digital.

Fliphound’s easy-to-use, cloud-based platform creates a nexus between the ease and speed of online advertising and the effectiveness of the growing outdoor digital market. As the first real-time online-bidding platform for digital billboards, advertisers have complete control over their campaigns with the Fliphound interface by simply choosing the outdoor billboard locations, setting bid prices, uploading content, and making a payment. Fliphound compiles real-time playlists for digital billboards based on bidders’ input and uploads the ads to premium or affordable digital billboards in real-time. With Fliphound, ads can be live in minutes, and advertisers can start, stop and change campaigns at any time, offering the flexibility to run content for one day, a week, or any term of their choosing.

For more information, visit www.fliphound.com.

About Fliphound (fliphound.com)

Fliphound is a trusted online marketplace for purchasing and selling digital billboard advertising. Fliphound allows marketing and social media professionals to leverage digital outdoor space as part of their online advertising programs. You can open a Fliphound account for free and begin advertising in real-time. Fliphound’s mission is to connect advertisers to digital billboards, at any price point, to make buyers and sellers lives better and simpler. Whether you are an advertiser using Fliphound to purchase advertising or you use the platform to sell your billboards, it is all about changing the way business is done – one flip at a time. Fliphound is a privately held company and is headquartered in Wichita, KS. For more information on how Fliphound works see: http://www.youtube.com/watch?v=iXnB0iVOXOA

About Marad (www.marad-digital.com)

Marad Digital is a premier outdoor media company specializing in custom-made advertisements for LED screens. We deliver “high tech, high impact, high quality” products and solutions as well as full-spectrum site development services. With almost a decade of expertise and a vast inventory throughout the U.S. and Canada, our cutting-edge solutions provide unprecedented flexibility and capabilities to target your audience more effectively in real-time. Businesses large and small praise our custom-tailored content and stunning, advanced graphics. Also, our award-winning customer service is exceptionally personal and responsive, with A-to-Z solutions to handle the entire process! We know that at the end of the day, it’s all about revenue. So Marad Digital is all about delivering quality products, services and solutions at competitive pricing to maximize your revenue generation and ROI.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"Venafi has a platform that allows you to manage, centralize and automate the complete life cycle of keys and certificates within the organization," explained Gina Osmond, Sr. Field Marketing Manager at Venafi, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Michael Maximilien, better known as max or Dr. Max, is a computer scientist with IBM. At IBM Research Triangle Park, he was a principal engineer for the worldwide industry point-of-sale standard: JavaPOS. At IBM Research, some highlights include pioneering research on semantic Web services, mashups, and cloud computing, and platform-as-a-service. He joined the IBM Cloud Labs in 2014 and works closely with Pivotal Inc., to help make the Cloud Found the best PaaS.
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discussed how a new approach is neces...
"This week we're really focusing on scalability, asset preservation and how do you back up to the cloud and in the cloud with object storage, which is really a new way of attacking dealing with your file, your blocked data, where you put it and how you access it," stated Jeff Greenwald, Senior Director of Market Development at HGST, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
"We work around really protecting the confidentiality of information, and by doing so we've developed implementations of encryption through a patented process that is known as superencipherment," explained Richard Blech, CEO of Secure Channels Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"I focus on what we are calling CAST Highlight, which is our SaaS application portfolio analysis tool. It is an extremely lightweight tool that can integrate with pretty much any build process right now," explained Andrew Siegmund, Application Migration Specialist for CAST, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
The Founder of NostaLab and a member of the Google Health Advisory Board, John is a unique combination of strategic thinker, marketer and entrepreneur. His career was built on the "science of advertising" combining strategy, creativity and marketing for industry-leading results. Combined with his ability to communicate complicated scientific concepts in a way that consumers and scientists alike can appreciate, John is a sought-after speaker for conferences on the forefront of healthcare science,...
"Software-defined storage is a big problem in this industry because so many people have different definitions as they see fit to use it," stated Peter McCallum, VP of Datacenter Solutions at FalconStor Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"Our strategy is to focus on the hyperscale providers - AWS, Azure, and Google. Over the last year we saw that a lot of developers need to learn how to do their job in the cloud and we see this DevOps movement that we are catering to with our content," stated Alessandro Fasan, Head of Global Sales at Cloud Academy, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.