|By Business Wire||
|July 24, 2014 10:15 AM EDT||
Placeable, the leader in location marketing automation for the enterprise advertiser, today unveiled the NatLo Top 30 to recognize the national, multi-location brands that perform best in local digital marketing. The NatLo Top 30 identifies and ranks the most successful digital marketers in the U.S. using a complex set of local search and location-based marketing criteria to assess their performance.
To compile the NatLo Top 30, Placeable analyzed 280 brands across selected industries, including retail, banking, restaurant and hospitality. Evaluating the critical elements of local marketing, Placeable calculated a NatLo Score from zero to 100 for each brand. The NatLo Score measures a brand’s location-based digital marketing power by examining its performance across four key dimensions of local online marketing: Visibility, Depth, Precision and Reach.
The national brands leading the inaugural NatLo Top 30 rankings include:
- Nationwide Insurance
- Papa Murphy’s
- Best Buy
- State Farm
- Holiday Inn/Express
- Super 8
- Days Inn
“It is our pleasure to recognize and congratulate all of the brands that made the NatLo Top 30,” said Ari Kaufman, Placeable CEO. “These enterprises truly stand out when it comes to local digital marketing. Their success is a testament to their efforts to differentiate, compete and win in their local markets. Making the list and staying on it are two entirely different achievements, though. Local is a highly competitive landscape and so we urge the top performers to continue to improve and innovate in order to maintain their position in the NatLo Top 30 and avoid being replaced by the competition.”
To see the full NatLo Top 30, visit natlo.com.
Placeable helps large advertisers increase local market share and improve customer experience by unlocking location content as a strategic marketing asset. With Placeable’s web-based platform, brands and agencies can easily clean and control their place data for use across maps, search engines, social networks, local landing pages, locators and marketing technology. Placeable’s location marketing technology powers millions of locations worldwide for brands including Bank of America, Western Union and Nationwide Insurance. Placeable is based in Denver, CO. For more information, visit http://placeable.com.
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