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Digney Mario Public Relations Celebrates Its First Year
Hollywood's Premier Independent PR Firm Has Deep Roots, 120+ Grammy(R) Awards to Its Credit
|By Marketwired .
|July 24, 2014 11:00 AM EDT
HOLLYWOOD, CA -- (Marketwired) -- 07/24/14 -- One year ago, Hollywood PR guru Lee Solters' longtime partner, Jerry Digney, a native of Needham, MA, and a 1968 high school graduate, changed the name of their storied PR firm, one of the industry's last remaining independent pr firms, to Digney Mario & Company Public Relations (www.digneymariopr.com), located at Hollywood & Vine, in the historic Taft Building.
Solters, a 60-year veteran and pioneer of entertainment PR, who shepherded the careers of Barbra Streisand, Frank Sinatra, Tony Bennett, Quincy Jones, Michael Jackson, John Denver, Dolly Parton, Barry Manilow, Led Zeppelin, and Neil Diamond and the Grammy® Awards TV Specials, among 100s of other musical icons, and helped launch fellow show biz icons, PEOPLE and Entertainment Tonight, passed away in 2009.
Joining Digney and adding muscle to its hi-tech talent ranks a year ago was Internet-New Media guru Ray Mario.
"We each bring decades of publicity experience to the table," says Digney ([email protected]), personal publicist himself to a host of icons, from Ray Charles to B.B. King, the B.B. King Museum, Billy Preston, Kool & The Gang, Bob Newhart, Universal Studios Hollywood and Madame Tussauds Wax Museums. "We've collaborated in the past so this is a natural transition."
Since its formation, Digney and predecessor companies have helped clients, such as Concord Records, win 120-plus Grammy® Awards and for STARBUCKS' inaugural run in the music business and its release of Ray Charles' "Genius Loves Company," Digney scored eight Grammy® Awards for the coffee giant-sponsored duets album.
He has also racked up numerous PR firsts: from getting the late Pope John Paul II named an honorary Harlem Globetrotter to publicizing reality TV's first TV wedding, the multi-million dollar coupling of "Trista and Ryan" on ABC TV.
After a year, Digney Mario & Co. hosts one of the top 5 PR agency Twitter sites in L.A., an active social media practice, a new Spanish-language PR practice and a digital marketing company staffed by seasoned talent.
It's also launched the world's biggest IMAX® in Hollywood, publicized an array of handprint ceremonies, featuring Ben Stiller, Tom Cruise, Sandra Bullock, Robert De Niro, Jackie Chan, Jerry Lewis & Melissa McCarthy, helped TV icon Bob Newhart win his first EMMY® Award, rebranded the fabled Grauman's Chinese to the TCL Chinese Theatre, and opened mega hits in IMAX® like "Gravity," not to mention: Opening of Universal's DESPICABLE ME ride, Ripley's "Natl. Sword Swallowers Day," NASCAR & our 16 year-old star Gray Gaulding, the Warner Bros. VIP Tour 75th Anniv. BATMAN exhibit, MGM's 90th Anniv. with Sly Stallone @ TCL Chinese, the 37th Anniv. Edition of the world-famous CAROUSEL OF HOPE, Mark Burnett's THE BIBLE, McKenzie Westmore -- SyFy's top-rated FACE OFF, Kool & The Gang's KID ROCK Tour, Nick Cannon, The Voice's Judith Hill, Curtis Mayfield Chicago musical, boxing legend Julio Cesar Chavez TEQUILA, arranging "Hispanic Media Day" at Warner Bros. VIP Studio Tour, and acquisition of the 250,000+ images comprising the Bill Jones (JET, EBONY) photo library for worldwide licensing: it's been a heady PR & Marketing year!
During the first quarter 2014, alone, we've hosted every major TV show on the planet, from NBC Nightly News to TODAY, CBS Morning News, Jimmy Kimmel, Craig Ferguson, Entertainment Tonight, Extra to The Ellen Show, Piers Morgan, and the BBC, over 200 national-international crews, at client properties & events; over one billion media impressions.
Just back from the TV Critics Association confab, we're off and running with Hollywood & Vine Satellite TV Publicity®, headed up by 20-year Sat TV veteran Louis Sanford. Among the Sat TV clients, Reelz Channel, Spike TV and FOX Home Entertainment, campaigns for PBS - National Memorial Day Concert, Discovery Health & Fit, The Weather Channel - Sam Champion.
At 23, Digney launched his PR career as the first-ever director of public relations for the world's largest live entertainment company, Feld Entertainment (producer-owner of Ringling Bros.-Barnum & Bailey Circus, Disney on Ice®), and helped champion the launch of French-owned Vittel mineral water in the United States and the debut of first-class-only Regent Air (later MGM Grand Air). Almost two decades ago, he became Solters' partner, after being a Solters company executive for years. His mother, Mrs. William Digney, still lives in Needham.
Website: www.digneymariopr.com; Facebook: www.facebook.com/DigneyMarioPublicRelations
Twitter: twitter.com/DigneyMarioPR; LinkedIn: http://www.linkedin.com/company/digney-mario-&-company---public-relations
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