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General Motors CEO Mary Barra to Kick Off 21st World Congress on Intelligent Transport Systems in Detroit, Michigan, this September
|By Business Wire
|July 24, 2014 11:00 AM EDT
The Intelligent Transportation Society of America (ITS America) today
announces that General Motors CEO Mary Barra will kick off the 21st
World Congress on Intelligent Transport Systems (ITS) on Sunday,
September 7, in Detroit, Michigan, with an opening keynote speech that
will address the changing transportation environment around the world as
well as the rapidly evolving technology of connected, autonomous, and
In what will be the largest transportation technology event of 2014, the
ITS World Congress will attract more than 10,000 international business,
government, and research leaders to the home of America’s auto industry,
Detroit, Michigan, from September 7 – 11, 2014, to showcase the latest
transportation innovations and share ideas and strategies for advancing
the development and deployment of intelligent transportation solutions
to solve the world’s transportation challenges.
“Connectivity may drive more positive change for customers than any
other technological innovation our industry has produced in decades,”
says Barra. “Anywhere in the world that we connect cars to cars, and
cars to their surroundings, we will save lives, save time and protect
the environment. But only if automakers, suppliers and regulators move
forward together to make it happen. That’s what makes this year’s ITS
World Congress such a landmark event.”
Barra is the first female to become the leader of a global automaker and
was recently named to the Time 100 list as one of the world’s most
influential people. This year Fortune magazine also placed her first on
its “50 Most Powerful Women in Business” list, and in 2013 Forbes
magazine selected her as one of the “World’s 100 Most Powerful Women.”
Barra began her career at General Motors in 1980 and has been with the
company for more than three decades.
“We are elated to have Mary Barra launch this year’s ITS World Congress
and if you want to know what direction the future of transportation is
headed, then you cannot afford to miss this event,” said Scott Belcher,
president and CEO of ITS America, which hosts the ITS World Congress.
“Southeast Michigan is at the heart of a growing intelligent
transportation industry that will forever change how we move people and
goods. There is no better place to showcase the next generation of
high-tech innovation in transportation than in a resurgent Detroit.”
In addition to Barra’s opening ceremony keynote address, General Motors
is one of the anchor sponsors of the 2014 ITS World Congress.
The ITS World Congress is the world’s largest transportation technology
exhibition, alternating each year between the Americas, Europe, and
Asia. The event brings international, national, regional, and local
officials together with global transportation innovators, business
leaders, investors, researchers, and entrepreneurs with the goal of
advancing high-tech solutions to improve transportation safety,
efficiency, sustainability, and connectivity.
In partnership with ERTICO-ITS Europe and ITS Asia-Pacific, the 2014 ITS
World Congress will draw delegates from more than 65 countries including
numerous ministers of transport who will participate in a High-Level
Policy Roundtable with State DOT directors from the United States. Among
the 250 sessions will be three plenaries featuring industry leaders,
modal administrators from the U.S. Department of Transportation and
foreign dignitaries; a Chief Technology Officer Summit; town halls on
key topics including big data and vehicle automation; and 12 executive
sessions focused on the latest research and technology advances from the
United States and around the globe.
The ITS World Congress will also feature more than 20 interactive
demonstrations including a connected and autonomous vehicle Technology
Showcase on Michigan’s Belle Isle; a 300,000 square-foot Expo Hall in
the Cobo Center featuring a live Traffic Management Center, a custom
racetrack where students will build and compete in electric vehicle
contests, and an Entrepreneurial Village for emerging transportation
Michigan Governor Rick Snyder serves as Chair and Michigan DOT Director
Kirk Steudle as Vice Chair of the ITS
World Congress Honorary Committee which includes General Motors CEO
Mary Barra, as well as Ford Motor Company Executive Chairman Bill Ford,
Chrysler Group Chairman and CEO Sergio Marchionne, Penske Corporation
Chairman Roger Penske, Quicken Loans Chairman Dan Gilbert, Compuware
President and CEO Robert Paul, HNTB Infrastructure CEO Robert Slimp, and
University of Michigan President Mary Sue Coleman, among others.
For more information on how to register, exhibits, the Technology
Showcase and sponsorship information, please visit www.itsworldcongress.org
which will also serve as the real-time platform for all news-related
items related to the show.
Media Note: Registration is free to all credentialed trade,
business, and consumer reporters who work in the transportation,
technology or business fields. Press badges allow entry to exhibits,
sessions, special networking events, and technology demonstrations. All
media must register online through the World
Congress website media registration form. For additional questions
contact Ashley Simmons at [email protected]
or (202) 721-4218.
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