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Canon Broadcast Lenses, Digital SLR Cameras and Lenses Are Top Choice among Imaging Professionals Covering the Soccer Tournament in Brazil
|By Business Wire
|July 24, 2014 11:29 AM EDT
Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to
announce that Canon broadcast lenses were the most widely used broadcast
lenses covering the matches of the recent Soccer Tournament in Brazil.
Furthermore, the professional photographers tasked with capturing the
riveting goals, ravenous fans, colorful scenery and nail-biting moments
of the soccer matches utilized Canon DSLR cameras and lenses more than
any other brand*.
This outstanding show of support for Canon equipment in Brazil follows
Canon broadcast lenses being used extensively to broadcast The Big Game
in New Jersey on February 2, 2014, as well as being the number one
camera and lens choice for imaging professionals shooting from the
sidelines of the game between Denver and Seattle. In support of
professionals on the ground, the Canon Professional Services (CPS) team
was on location at each of these sporting events, among countless
others, to provide support to photographers, broadcasters and all
“Canon is honored to help broadcast companies and news services bring
the action of these high-profile sporting events to devoted fans across
the world. It is a testament to our products and professional service
and support that so many image makers at the pinnacle of their
profession rely on Canon,” said Yuichi Ishizuka, president and COO,
Canon U.S.A., Inc.
Throughout the soccer matches in Brazil, Canon broadcast field
lenses were utilized to deliver footage of the thrilling tournament.
Canon broadcast field lenses represented approximately 90 percent*
share of all broadcast lenses used. Additionally, Canon broadcast lenses
were used extensively to deliver The Big Game to more than 111 million
A look to the sidelines in Brazil revealed a familiar sight to many
sporting event fans ─ Canon EOS Digital SLR cameras,
equipped with iconic white Canon telephoto EF lenses. Throughout the
tournament, approximately 70 percent* of imaging professionals chose
Canon DSLRs and lenses to capture and share the memorable moments of
these passionate and prideful soccer matches. Much like The Big Game, in
which 75 percent** of imaging professionals on the sideline of that
gridiron matchup chose Canon equipment.
At each of the 12 stadiums that hosted Soccer matches in Brazil, CPS had
teams of technical and professional representatives providing imaging
professionals with convenient access to product support, equipment
maintenance, and product loans.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer,
business-to-business, and industrial digital imaging solutions. With
approximately $36 billion in global revenue, its parent company, Canon
Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in
2013† and is one of Fortune Magazine's World’s Most Admired Companies in
2014. In 2013, Canon U.S.A. has received the PCMag.com Readers’ Choice
Award for Service and Reliability in the digital camera and printer
categories for the tenth consecutive year, and for camcorders for the
past three years. Canon U.S.A. is committed to the highest level of
customer satisfaction and loyalty, providing 100 percent U.S.-based
consumer service and support for all of the products it distributes.
Canon U.S.A. is dedicated to its Kyosei philosophy of social and
environmental responsibility. In 2014, the Canon Americas Headquarters
secured LEED® Gold certification, a recognition for the design,
construction, operations and maintenance of high-performance green
buildings. To keep apprised of the latest news from Canon U.S.A., sign
up for the Company's RSS news feed by visiting www.usa.canon.com/rss and
follow us on Twitter @CanonUSA.
All referenced product names, and other marks, are trademarks of
their respective owners.
Availability, prices, and specifications of all products are subject
to change without notice. Actual prices are set by individual dealers
and may vary.
† Based on weekly patent counts issued by United States Patent and
*Based on Canon U.S.A, Inc, survey of data as of July 14, 2014
**Based on Canon U.S.A, Inc, survey of data, as of February 4, 2014
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