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Decision Lens Secures $6.5 Million in Funding to Continue Record-Breaking Growth

Vision Thinkers, LLC Leads Round Including $3 Million of the Series-A Preferred Stock

ARLINGTON, VA -- (Marketwired) -- 07/24/14 -- Decision Lens, the leading provider of Strategic Prioritization and Resource Optimization solutions, announced today the completion of a $6.5 million funding which included a $4.4 million Series-A Preferred round led by Vision Thinkers, LLC and $2.1 million in debt. Decision Lens will use the funds to invest in product development, marketing, and sales. The funding news follows on the heels of Decision Lens achieving 126% year-over-year growth in the first half of 2014.

Decision Lens has changed the way large enterprises make strategic decisions from capital planning projects and annual budgets to prioritizing research & development initiatives over the entire lifecycle of a product. Decision Lens' advanced prescriptive analytics platform is used by dozens of organizations to overhaul their decision making and planning process. The platform is in place at many of the most well-known corporate brands and government agencies in the world including AstraZeneca, Boeing, Johnson & Johnson, the California Technology Agency, the U.S. Armed Forces, and more.

"During 2014, Decision Lens has experienced its greatest revenue growth ever, and that can be attributed to our technology platform finally hitting its stride among large enterprises. They are witnessing first-hand how invaluable the solution can be for the future of their business," said John Kealey, CEO of Decision Lens. "Our Series-A funding will provide Decision Lens with the resources needed to meet the exponentially-growing demand for our decision analytics platform."

Decision Lens currently has 71 employees and more than 80 enterprise-level customers. A year and a half ago, the company hired John Kealey, a seasoned business executive who successfully led his previous technology companies to acquisition, the latest being IBM's acquisition of Big Data firm, Vivisimo.

"We backed Decision Lens because they developed a real solution to the challenges large enterprises face when it comes to making highly complex, strategic business decisions," says Jim Lintott, CEO of Vision Thinkers, LLC. "Decision Lens has the only product available on the market that is capable of guiding a group of executives and stakeholders to a decision using a combination of judgments, analytics, and data."

What is Decision Lens?
Decision Lens is a cloud-based prioritization and resource optimization software solution for organizations' critical decision-making in R&D, capital planning, IT portfolio planning, and budget optimization. Decision Lens rapidly engages decision-makers to achieve better outcomes in a resource-constrained environment. Driven by sophisticated analytics, the software empowers organizations to identify and prioritize criteria that tie directly to strategic goals.

About Decision Lens
Decision Lens (@DecisionLens) is the premiere solution for strategic prioritization and resource optimization. Through advanced analytics and flexible, custom visualizations, organizations can quickly distinguish which investments, projects, or people will help them reach their goals.

Decision Lens improves the speed and quality of prioritization and resource optimization, while maximizing the ROI of your portfolio.

For more information contact Decision Lens at 703-399-2100 or visit

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