|By Business Wire||
|July 24, 2014 04:09 PM EDT||
AOL’s leadership in video creation, curation, programming, distribution and monetization takes another step forward today, through the appointment of Marta Martinez as Global Head of Video Sales. Martinez will oversee all sales and strategy efforts to accelerate AOL’s leadership in video, providing the global holding companies and top brand marketers with AOL’s powerful and market leading video solutions across all screens. Martinez, based in New York, will report to Ran Harnevo, President of AOL Video.
Marta Martinez, Global Head of AOL Video Sales (Photo: Business Wire)
AOL is a global leader in digital video, currently serving tens of thousands of publishers, the vast majority of top global advertisers, and all of the top global holding companies. AOL has launched nearly 50 original series since 2011, and its library of curated and original video content is now distributed on 15 connected devices, including Apple TV. AOL Originals “Park Bench With Steve Buscemi” and “The Future Starts Here” by @TiffanyShlain received two Emmy® nominations earlier this month, validating its strategy of creating premium video content.
“Consumer video engagement is redefining media as we know it. AOL is at the forefront of bringing consumers the videos they want, where they want them and is creating an environment for advertisers to tell their story,” said Ran Harnevo, President of AOL Video. “Marta is a proven leader whose understanding of macro trends in advertising and technology will accelerate AOL's ability to link our consumer platforms to today's leading brands.”
Marta joined AOL in February 2013 as Head of Sales Strategy and Operations, leading AOL's specialist sales teams in development and packaging of global advertising solutions and guiding the development of sales force effectiveness initiatives.
Prior to joining AOL, Martinez served as Chief Marketing Officer at MediaMath, where she led business development, marketing and strategic partnership initiatives, representing Fortune 500 brands and over 900 advertising and media agencies globally. Prior to that, she was SVP, Global Corporate Development at Havas Digital where she led the group's executive and operational management in identifying and executing strategic development opportunities.
“My career has been about connecting global brands with content, technology and next generation marketing solutions,” said Martinez. “I am thrilled to bring this experience to AOL's video business and to enhance our ability to connect brand marketing strategies with the most robust advertising vehicle of today – video.”
Martinez earned her M.B.A. from Leonard N. Stern School of Business at New York University and Master in Science in Business Administration from ESADE in Barcelona.
AOL Inc. (NYSE:AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
Aug. 25, 2016 12:30 AM EDT Reads: 2,017
Aug. 25, 2016 12:00 AM EDT Reads: 2,947
Aug. 24, 2016 10:30 PM EDT Reads: 1,445
Aug. 24, 2016 10:30 PM EDT Reads: 2,008
Aug. 24, 2016 09:30 PM EDT Reads: 317
Aug. 24, 2016 09:15 PM EDT Reads: 1,660
Aug. 24, 2016 04:45 PM EDT Reads: 1,300
Aug. 24, 2016 04:15 PM EDT Reads: 2,553
Aug. 24, 2016 04:15 PM EDT Reads: 344
Aug. 24, 2016 04:15 PM EDT Reads: 474
Aug. 24, 2016 04:10 PM EDT Reads: 295
Aug. 24, 2016 03:15 PM EDT Reads: 411
Aug. 24, 2016 02:15 PM EDT Reads: 1,438
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Aug. 24, 2016 02:00 PM EDT Reads: 480
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
Aug. 24, 2016 02:00 PM EDT Reads: 1,837