Welcome!

News Feed Item

Adform Scales to Meet Real-Time Demand While Cutting Server Requirements in Half Using Aerospike Flash-Optimized In-Memory NoSQL Database

Today, Aerospike announced that Adform—a premier partner for media agencies, trading desks, advertisers and publishers—relies on Aerospike to power both its real-time trading engine and dynamic creative engine for multi-screen marketing. Using the open source Aerospike flash-optimized in-memory NoSQL database, Adform has cut its server requirements in half while providing predictable real-time responses and scaling to meet the company’s exponential growth.

Headquartered in Denmark, Adform enables media agencies, trading desks, advertisers and publishers to easily scale and deliver programmatic display advertising, rich media, and video, across desktop and mobile devices. Notably, Adform lets clients get control of their data, so they can automatically use all their ad-serving and site data without passing this to external parties.

The high demand for Adform’s solution has enabled the company to double in size each of the last few years, Adform now has offices in 15 countries, including the United States, United Kingdom, Germany, Sweden, Denmark, Norway, Finland, Spain, Italy, Netherlands, Belgium, Czech Republic, Poland, Lithuania and Belarus.

The Right Database for the Right Job

Since 2002, Adform has relied on a range of databases, including Apache Cassandra and MongoDB, along with data warehouse and analytics systems to support its platform. For years, Cassandra databases drove real-time trading and dynamic creative engines. However, as the company scaled to meet rapidly growing client demand, the high number of servers Cassandra required was becoming too expensive to maintain.

While Cassandra continued to support other areas of its business, Adform began to seek a more cost-effective way to scale its real-time engines while maintaining predictable performance. Ultimately, the company turned to the Aerospike in-memory NoSQL database, which uses a patent-pending combination of indexes in RAM and data in direct-attached SSDs for near in-memory speed at flash storage prices.

“We use a number of different databases, which we find useful for different purposes. For our real-time trading and dynamic creative engines, Aerospike is unbeatable,” said Jakob Bak, Adform CTO. “Not only does Aerospike provide stable and predictable low latency, but it also delivers the lowest possible latency in a system that is easily scalable and manageable.”

Aerospike Combines Speed With Cost-Effective Scale

Adform now powers its real-time trading and dynamic creative engines with Aerospike, relying on the database’s key-value store (KVS) capabilities, serving as the user profile and supporting the data management platform (DMP), ID mapping, and dynamic creative optimization.

Adform’s real-time trading cluster processes a few hundred thousand requests per second, a majority of which are auction-based requests where Aerospike supports the calculation of bids on several thousand bidding strategies and campaigns. Meanwhile, its creative engine uses much of the same data for determining which product or creative design is the best to display to each individual user.

An Aerospike cluster is maintained in two Adform data centers, which are connected via an optical line. Running on bare metal, each Aerospike cluster now uses 96GB of data in DRAM along with 1.7TB of data on Intel SSDs. All user interactions with online ads are stored in Aerospike. Then this data, combined with additional data from a large Hadoop cluster, is used to make bidding decisions in real time. Overall, Aerospike handles more than 200,000 operations per second with a latency of less than 1 millisecond.

"With Aerospike, we have been able to drastically cut down on the number of Cassandra servers, which provided a great cost reduction,” Mr. Bak notes. “Even more important is the super fast KVS and extraordinary predictability we get with Aerospike, providing the responsiveness our clients require to compete in the crowded Internet and mobile markets."

“Adform is at the forefront in delivering programmatic rich media, multiscreen advertising that is personalized for individual users,” said Brian Bulkowski, Aerospike founder and CTO. “We are excited by Adform’s success in scaling with our flash-optimized in-memory NoSQL database while providing the predictable, real-time performance to immediately create the customized experiences that translate into higher rates of success.”

About Adform

Adform is a premier partner for media agencies, trading desks, advertisers and publishers, offering the world’s only programmatic brand-led media platform to support all aspects of multi-screen brand advertising. Adform’s end-to-end ad tech stack closes the loop by integrating media planning, buying, optimization and reporting into one place covering full-featured demand-side platform, rich media and ad serving. Adform was established 2002 in Denmark and now has offices in 15 countries including the US, United Kingdom, Germany, Sweden, Denmark, Norway, Finland, Spain, Italy, Netherlands, Belgium, Czech Republic, Poland, Lithuania and Belarus. Visit http://www.adform.com for more information, or follow us on Twitter @adforminsider.

About Aerospike

Aerospike is the open source front-edge database powering a new generation of interactive, real-time Web and mobile applications that operate at global scale. It is the first flash-optimized in-memory NoSQL database to combine transactions and "hot" analytics with strong ACID consistency and enterprise-grade reliability. Purpose-built to make scaling easy and affordable, it enables all developers to take advantage of predictable, sub-millisecond latency for distributed caching, session management, user profile, and key value store use cases. In production non-stop for nearly four years, Aerospike is deployed at real-time big data companies like AppNexus, eXelate, Chango and [x+1]. Aerospike is headquartered in Silicon Valley. Investors include New Enterprise Associates, Columbus Nova Technology Partners, Alsop Louie, and Draper Associates. Download the open source Aerospike Community Edition at www.aerospike.com, and follow @aerospikedb.

Aerospike is a registered trademark of Aerospike, Inc., in the United States and/or other countries. All other trademarks and registered trademarks are the properties of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, will discuss how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technol...
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
New Relic, Inc. has announced a set of new features across the New Relic Software Analytics Cloud that offer IT operations teams increased visibility, and the ability to diagnose and resolve performance problems quickly. The new features further IT operations teams’ ability to leverage data and analytics, as well as drive collaboration and a common, shared understanding between teams. Software teams are under pressure to resolve performance issues quickly and improve availability, as the comple...
The proper isolation of resources is essential for multi-tenant environments. The traditional approach to isolate resources is, however, rather heavyweight. In his session at 18th Cloud Expo, Igor Drobiazko, co-founder of elastic.io, will draw upon their own experience with operating a Docker container-based infrastructure on a large scale and present a lightweight solution for resource isolation using microservices. He will also discuss the implementation of microservices in data and applicat...
Join IBM June 8 at 18th Cloud Expo at the Javits Center in New York City, NY, and learn how to innovate like a startup and scale for the enterprise. You need to deliver quality applications faster and cheaper, attract and retain customers with an engaging experience across devices, and seamlessly integrate your enterprise systems. And you can't take 12 months to do it.
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, will discuss how research has demonstrated the value of Machine Learning in delivering next generation analytics to im...
This is not a small hotel event. It is also not a big vendor party where politicians and entertainers are more important than real content. This is Cloud Expo, the world's longest-running conference and exhibition focused on Cloud Computing and all that it entails. If you want serious presentations and valuable insight about Cloud Computing for three straight days, then register now for Cloud Expo.
As you respond to increasing requests for new analytics, you need fast and flexible technology in your arsenal so that you can deploy the right workload to the right platform for the need at hand. Do you need self-service and fast time to value? Do you have data and application control and privacy needs, along with strict SLAs to meet? IBM dashDB™ is data warehouse technology powered by in-memory computing and in-database analytics that are designed for fast results, scalability and more.
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
IoT device adoption is growing at staggering rates, and with it comes opportunity for developers to meet consumer demand for an ever more connected world. Wireless communication is the key part of the encompassing components of any IoT device. Wireless connectivity enhances the device utility at the expense of ease of use and deployment challenges. Since connectivity is fundamental for IoT device development, engineers must understand how to overcome the hurdles inherent in incorporating multipl...