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Alkaline Water Co. Begins Outdoor Ad Campaign in Southern California

Company Views Outdoor Advertising as Key to Unleashing National Expansion Plan

SCOTTSDALE, AZ -- (Marketwired) -- 07/25/14 -- The Alkaline Water Company Inc. (OTCBB: WTER) (the "Company"), developers of an innovative state of the art proprietary electrolysis beverage process, packaged and sold in 3 liter and 1 gallon sizes under the trade name Alkaline88, is pleased to announce the engagement of Swing Media Outdoor Advertising (http://swingmediaoutdoor.com) in order to enhance ongoing national expansion plans through the test marketing of an outdoor ad campaign.

Alkaline88 will be featured in a Southern California outdoor campaign consisting of approximately forty billboards at one hundred and twenty rotating locations across a three month period. Swing Media is a privately owned operation based in Los Angeles and is an award-winning strategic media buyer offering multiple vendor solutions and access to a national affiliate network offering cost-effective pricing and targeted delivery from coast-to-coast.

Alkaline Water Co. President & CEO Steven Nickolas comments, "I'm a big believer in the power of outdoor advertising. From highways to city streets, shopping malls to major sporting venues, outdoor advertising reaches people where they work, live and play. It can't be turned off, fast forwarded, thrown away or skipped to the next page. Our national expansion program has reached the point where Alkaline88 is on shelves at local stores in many major markets across the nation, and now is the time to spread the word in an effective and powerful way. We will be watching the results in California keenly and look forward to developing and rolling out a national campaign based on the results."

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer with the Securities and Exchange Commission ("SEC") available at www.sec.gov. For more information, visit our website at www.thealkalinewaterco.com.

The Alkaline Water Company, Inc. (OTCBB: WTER)
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effectively packaged Alkaline88 water beverage products. Visit us at: www.thealkalinewaterco.com.

About Alkaline Water Products
Alkaline88's premier alkaline water is an 8.8 pH balanced bottled alkaline drinking water enhanced with trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged three liter and one gallon sizes (plus 700ml in select markets). The Alkaline Water Company Inc. is currently in the midst of a national mass markets expansion program and is already available for consumer sales at a growing number of major retail locations across many parts of the United States. Learn more about the science behind alkaline water by visiting www.thealkalinewaterco.com.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the Company's expectations regarding the development of marketing and sales relations nationally. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding we will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.

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