Welcome!

News Feed Item

SMT/IDS to Provide Broadcast, in-Stadium Services for the 2014 Reebok CrossFit Games

SMT/IDS, the leading provider of data integration, graphics presentation, scoring solutions and on-site services to live sports and entertainment events and broadcast networks, continues to expand its partnership with CrossFit by providing broadcast and on-site solutions unique to the 2014 Reebok CrossFit Games, which began Tuesday with the three-day Masters competition and concludes with the main competition today through Sunday in Carson, Calif.

Since 2011, SMT/IDS has supported CrossFit, delivering the first scoring services to the CrossFit Games and adding timing services in 2013. (n+1) designstudio, SMT’s creative division, has been CrossFit’s official design firm since 2012, expanding services this year to include the CrossFit Games show opener, to be featured on ESPN today and Saturday night and on ESPN2 Sunday night. The same coverage streamed on ESPN3 of the masters and team competitions will be available on Games.CrossFit.com.

“For 2014, one of our major goals was to have an animated show opening that matched the standard set by the objective of the CrossFit Games – to find the fittest people on Earth,” said Joe Novello, coordinating producer for the CrossFit Games. “Using universal imagery that simultaneously applies to the core CrossFit community as well as the newly interested, the team at (n+1) designstudio created a bold, explosive and definite illustration of the journey these amazing athletes make to reach the pinnacle of their sport. In short, they dead-on nailed it.”

CrossFit’s webcasts utilize SMT’s GOTO Board® touchscreen. The GOTO, operated by CrossFit’s webcast hosts, is powered by SMT’s graphics publishing system, Data Matrix Switchboard® (DMX), which absorbs and organizes statistics and displays such information as:

  • Comparisons of age, weight, height and records of participating athletes
  • Historic and live competition statistics, including current leaders
  • Data enhancing competition highlights
  • Limitless statistics by categories, such as records for individual sports competitions

Additionally, SMT’s GOTO Board® allows hosts to post social media updates during the webcast, including fan comments, pictures, trending topics and instant polling that can come from any social channel, including Twitter, Facebook and Instagram.

SMT/IDS services for the 2014 Reebok CrossFit Games include:

Enhanced scoring services: This flexible and robust system allows for multiple scoring use cases and points configurations, necessary for the ever-changing CrossFit competition.

Central clock controller: This system allows the handheld scoring devices to receive an automatic start, eliminating the potential of human error that can occur when scoring an event. This system will also allow for the wireless handheld scoring devices to be synced with the time of day to provide a time stamp, making post production work easier to associate data and video from the CrossFit Games.

Redesigned graphics: New for 2014, (n+1) designstudio has created a new look for the 3D graphics, and also added: show tease, show open, replay effects, theme interstitials, new transition elements, athlete interstitials, full screen background elements, new broadcast elements, and revised CrossFit Shield.

Closed Circuit Television Feed: CrossFit’s closed circuit television system has one channel of live video of the CrossFit Games, one channel displaying a schedule of the day, and a third channel that shows the current leaderboard for the men's, women's, teams and master's competitions.

Ribbon Board Interface: A 3' x 90' LED ribbon board, built on the CrossFit tennis stadium floor, will show lane assignments, event descriptions and sponsor logos.

Rig Display Interface: New for 2014, a 3’ x 270' LED display, built on the north end of the CrossFit soccer field, will show real-time scoring, lane assignments and sponsor logos.

“Our partnership with CrossFit and the CrossFit Games allows SMT/IDS to showcase our complete suite of products and services, from our comprehensive broadcast package, to in-stadium video boards and data integration, timing and scoring systems and our GOTO Board for the studio,” said Jessica Schacht, senior business development manager SMT/IDS. “With our 23-person team on-site at the CrossFit Games, we also ensure a smooth production flow as we bring viewers closer to the stories behind these incredible athletes.”

ABOUT SMT

SMT, SMT/IDS and (n+1) designstudio are the leading innovators in real-time data delivery and graphics solutions, providing clients with scoring, statistics, virtual insertion and messaging for broadcasts and live events. SMT/IDS’ solutions have been used at the world’s most prestigious live events, including the Super Bowl and NBC Sunday Night Football, all major pro golf and tennis events, the Indianapolis 500, the NCAA Tournament, ESPN X Games, NBA on TNT, NASCAR events and NHL games. SMT/IDS’ clients include major broadcasters as well as regional and specialty networks, organizing bodies, event operators, sponsors and teams. For more information, visit smt.com or nplus1design.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
DXWorldEXPO LLC announced today that Dez Blanchfield joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Dez is a strategic leader in business and digital transformation with 25 years of experience in the IT and telecommunications industries developing strategies and implementing business initiatives. He has a breadth of expertise spanning technologies such as cloud computing, big data and analytics, cognitive computing, m...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, added the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor analytic...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Michael Maximilien, better known as max or Dr. Max, is a computer scientist with IBM. At IBM Research Triangle Park, he was a principal engineer for the worldwide industry point-of-sale standard: JavaPOS. At IBM Research, some highlights include pioneering research on semantic Web services, mashups, and cloud computing, and platform-as-a-service. He joined the IBM Cloud Labs in 2014 and works closely with Pivotal Inc., to help make the Cloud Found the best PaaS.
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.
In a world where the internet rules all, where 94% of business buyers conduct online research, and where e-commerce sales are poised to fall between $427 billion and $443 billion by the end of this year, we think it's safe to say that your website is a vital part of your business strategy. Whether you're a B2B company, a local business, or an e-commerce site, digital presence is key to maintain in your drive towards success. Digital Performance will take priority in 2018 for the following reason...
One of the biggest challenges with adopting a DevOps mentality is: new applications are easily adapted to cloud-native, microservice-based, or containerized architectures - they can be built for them - but old applications need complex refactoring. On the other hand, these new technologies can require relearning or adapting new, oftentimes more complex, methodologies and tools to be ready for production. In his general session at @DevOpsSummit at 20th Cloud Expo, Chris Brown, Solutions Marketi...
At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
I think DevOps is now a rambunctious teenager - it's starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
What's the role of an IT self-service portal when you get to continuous delivery and Infrastructure as Code? This general session showed how to create the continuous delivery culture and eight accelerators for leading the change. Don Demcsak is a DevOps and Cloud Native Modernization Principal for Dell EMC based out of New Jersey. He is a former, long time, Microsoft Most Valuable Professional, specializing in building and architecting Application Delivery Pipelines for hybrid legacy, and cloud ...