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SMT/IDS to Provide Broadcast, in-Stadium Services for the 2014 Reebok CrossFit Games
|By Business Wire
|July 25, 2014 09:38 AM EDT
the leading provider of data integration, graphics presentation, scoring
solutions and on-site services to live sports and entertainment events
and broadcast networks, continues to expand its partnership with
CrossFit by providing broadcast and on-site solutions unique to the 2014
Reebok CrossFit Games, which began Tuesday with the three-day Masters
competition and concludes with the main competition today through Sunday
in Carson, Calif.
Since 2011, SMT/IDS has supported CrossFit, delivering the first scoring
services to the CrossFit Games and adding timing services in 2013. (n+1)
designstudio, SMT’s creative division, has been CrossFit’s official
design firm since 2012, expanding services this year to include the
CrossFit Games show opener, to be featured on ESPN today and Saturday
night and on ESPN2 Sunday night. The same coverage streamed on ESPN3 of
the masters and team competitions will be available on Games.CrossFit.com.
“For 2014, one of our major goals was to have an animated show opening
that matched the standard set by the objective of the CrossFit Games –
to find the fittest people on Earth,” said Joe Novello, coordinating
producer for the CrossFit Games. “Using universal imagery that
simultaneously applies to the core CrossFit community as well as the
newly interested, the team at (n+1) designstudio created a bold,
explosive and definite illustration of the journey these amazing
athletes make to reach the pinnacle of their sport. In short, they
dead-on nailed it.”
CrossFit’s webcasts utilize SMT’s GOTO Board® touchscreen.
The GOTO, operated by CrossFit’s webcast hosts, is powered by SMT’s
graphics publishing system, Data Matrix Switchboard® (DMX),
which absorbs and organizes statistics and displays such information as:
Comparisons of age, weight, height and records of participating
Historic and live competition statistics, including current leaders
Data enhancing competition highlights
Limitless statistics by categories, such as records for individual
Additionally, SMT’s GOTO Board® allows hosts to post social
media updates during the webcast, including fan comments, pictures,
trending topics and instant polling that can come from any social
channel, including Twitter, Facebook and Instagram.
SMT/IDS services for the 2014 Reebok CrossFit Games include:
Enhanced scoring services: This flexible and robust system allows
for multiple scoring use cases and points configurations, necessary for
the ever-changing CrossFit competition.
Central clock controller: This system allows the handheld
scoring devices to receive an automatic start, eliminating the potential
of human error that can occur when scoring an event. This system will
also allow for the wireless handheld scoring devices to be synced with
the time of day to provide a time stamp, making post production work
easier to associate data and video from the CrossFit Games.
Redesigned graphics: New for 2014, (n+1) designstudio has
created a new look for the 3D graphics, and also added: show tease, show
open, replay effects, theme interstitials, new transition elements,
athlete interstitials, full screen background elements, new broadcast
elements, and revised CrossFit Shield.
Closed Circuit Television Feed: CrossFit’s closed circuit
television system has one channel of live video of the CrossFit Games,
one channel displaying a schedule of the day, and a third channel that
shows the current leaderboard for the men's, women's, teams and master's
Ribbon Board Interface: A 3' x 90' LED ribbon board, built
on the CrossFit tennis stadium floor, will show lane assignments, event
descriptions and sponsor logos.
Rig Display Interface: New for 2014, a 3’ x 270' LED
display, built on the north end of the CrossFit soccer field, will show
real-time scoring, lane assignments and sponsor logos.
“Our partnership with CrossFit and the CrossFit Games allows SMT/IDS to
showcase our complete suite of products and services, from our
comprehensive broadcast package, to in-stadium video boards and data
integration, timing and scoring systems and our GOTO Board for the
studio,” said Jessica Schacht, senior business development manager
SMT/IDS. “With our 23-person team on-site at the CrossFit Games, we also
ensure a smooth production flow as we bring viewers closer to the
stories behind these incredible athletes.”
SMT, SMT/IDS and (n+1) designstudio are the leading innovators in
real-time data delivery and graphics solutions, providing clients with
scoring, statistics, virtual insertion and messaging for broadcasts and
live events. SMT/IDS’ solutions have been used at the world’s most
prestigious live events, including the Super Bowl and NBC Sunday Night
Football, all major pro golf and tennis events, the Indianapolis 500,
the NCAA Tournament, ESPN X Games, NBA on TNT, NASCAR events and NHL
games. SMT/IDS’ clients include major broadcasters as well as regional
and specialty networks, organizing bodies, event operators, sponsors and
teams. For more information, visit smt.com
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