Click here to close now.


News Feed Item

SMT/IDS to Provide Broadcast, in-Stadium Services for the 2014 Reebok CrossFit Games

SMT/IDS, the leading provider of data integration, graphics presentation, scoring solutions and on-site services to live sports and entertainment events and broadcast networks, continues to expand its partnership with CrossFit by providing broadcast and on-site solutions unique to the 2014 Reebok CrossFit Games, which began Tuesday with the three-day Masters competition and concludes with the main competition today through Sunday in Carson, Calif.

Since 2011, SMT/IDS has supported CrossFit, delivering the first scoring services to the CrossFit Games and adding timing services in 2013. (n+1) designstudio, SMT’s creative division, has been CrossFit’s official design firm since 2012, expanding services this year to include the CrossFit Games show opener, to be featured on ESPN today and Saturday night and on ESPN2 Sunday night. The same coverage streamed on ESPN3 of the masters and team competitions will be available on

“For 2014, one of our major goals was to have an animated show opening that matched the standard set by the objective of the CrossFit Games – to find the fittest people on Earth,” said Joe Novello, coordinating producer for the CrossFit Games. “Using universal imagery that simultaneously applies to the core CrossFit community as well as the newly interested, the team at (n+1) designstudio created a bold, explosive and definite illustration of the journey these amazing athletes make to reach the pinnacle of their sport. In short, they dead-on nailed it.”

CrossFit’s webcasts utilize SMT’s GOTO Board® touchscreen. The GOTO, operated by CrossFit’s webcast hosts, is powered by SMT’s graphics publishing system, Data Matrix Switchboard® (DMX), which absorbs and organizes statistics and displays such information as:

  • Comparisons of age, weight, height and records of participating athletes
  • Historic and live competition statistics, including current leaders
  • Data enhancing competition highlights
  • Limitless statistics by categories, such as records for individual sports competitions

Additionally, SMT’s GOTO Board® allows hosts to post social media updates during the webcast, including fan comments, pictures, trending topics and instant polling that can come from any social channel, including Twitter, Facebook and Instagram.

SMT/IDS services for the 2014 Reebok CrossFit Games include:

Enhanced scoring services: This flexible and robust system allows for multiple scoring use cases and points configurations, necessary for the ever-changing CrossFit competition.

Central clock controller: This system allows the handheld scoring devices to receive an automatic start, eliminating the potential of human error that can occur when scoring an event. This system will also allow for the wireless handheld scoring devices to be synced with the time of day to provide a time stamp, making post production work easier to associate data and video from the CrossFit Games.

Redesigned graphics: New for 2014, (n+1) designstudio has created a new look for the 3D graphics, and also added: show tease, show open, replay effects, theme interstitials, new transition elements, athlete interstitials, full screen background elements, new broadcast elements, and revised CrossFit Shield.

Closed Circuit Television Feed: CrossFit’s closed circuit television system has one channel of live video of the CrossFit Games, one channel displaying a schedule of the day, and a third channel that shows the current leaderboard for the men's, women's, teams and master's competitions.

Ribbon Board Interface: A 3' x 90' LED ribbon board, built on the CrossFit tennis stadium floor, will show lane assignments, event descriptions and sponsor logos.

Rig Display Interface: New for 2014, a 3’ x 270' LED display, built on the north end of the CrossFit soccer field, will show real-time scoring, lane assignments and sponsor logos.

“Our partnership with CrossFit and the CrossFit Games allows SMT/IDS to showcase our complete suite of products and services, from our comprehensive broadcast package, to in-stadium video boards and data integration, timing and scoring systems and our GOTO Board for the studio,” said Jessica Schacht, senior business development manager SMT/IDS. “With our 23-person team on-site at the CrossFit Games, we also ensure a smooth production flow as we bring viewers closer to the stories behind these incredible athletes.”


SMT, SMT/IDS and (n+1) designstudio are the leading innovators in real-time data delivery and graphics solutions, providing clients with scoring, statistics, virtual insertion and messaging for broadcasts and live events. SMT/IDS’ solutions have been used at the world’s most prestigious live events, including the Super Bowl and NBC Sunday Night Football, all major pro golf and tennis events, the Indianapolis 500, the NCAA Tournament, ESPN X Games, NBA on TNT, NASCAR events and NHL games. SMT/IDS’ clients include major broadcasters as well as regional and specialty networks, organizing bodies, event operators, sponsors and teams. For more information, visit or

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text...
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Containers are revolutionizing the way we deploy and maintain our infrastructures, but monitoring and troubleshooting in a containerized environment can still be painful and impractical. Understanding even basic resource usage is difficult - let alone tracking network connections or malicious activity. In his session at DevOps Summit, Gianluca Borello, Sr. Software Engineer at Sysdig, will cover the current state of the art for container monitoring and visibility, including pros / cons and li...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
The web app is agile. The REST API is agile. The testing and planning are agile. But alas, data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes that force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software organ...
Achim Weiss is Chief Executive Officer and co-founder of ProfitBricks. In 1995, he broke off his studies to co-found the web hosting company "Schlund+Partner." The company "Schlund+Partner" later became the 1&1 web hosting product line. From 1995 to 2008, he was the technical director for several important projects: the largest web hosting platform in the world, the second largest DSL platform, a video on-demand delivery network, the largest eMail backend in Europe, and a universal billing syste...
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. Migration to cloud shifts computing resources from your data center, which can yield significant advantages provided that the cloud vendor an offer enterprise-grade quality for your application.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi's VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driv...
Docker is hot. However, as Docker container use spreads into more mature production pipelines, there can be issues about control of Docker images to ensure they are production-ready. Is a promotion-based model appropriate to control and track the flow of Docker images from development to production? In his session at DevOps Summit, Fred Simon, Co-founder and Chief Architect of JFrog, will demonstrate how to implement a promotion model for Docker images using a binary repository, and then show h...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at DevOps Summit, Bryan Cantrill, CTO at Joyent, will demonstrate a third path: containers on multi-tenant bare metal that maximizes performance, security, and networking connectivity.
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
The IoT is upon us, but today’s databases, built on 30-year-old math, require multiple platforms to create a single solution. Data demands of the IoT require Big Data systems that can handle ingest, transactions and analytics concurrently adapting to varied situations as they occur, with speed at scale. In his session at @ThingsExpo, Chad Jones, chief strategy officer at Deep Information Sciences, will look differently at IoT data so enterprises can fully leverage their IoT potential. He’ll sha...
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...