Welcome!

Related Topics: @CloudExpo, Java IoT, Linux Containers, Containers Expo Blog, Agile Computing, @BigDataExpo, @ThingsExpo

@CloudExpo: Article

IBM Exec: "Big Data Is the Phenomenon of Our Time"

Exclusive Interview with Robert Fox About the IBM/Apple Deal

The agreement between IBM and Apple to collaborate on mobility and Big Data will certainly rank as one of the big stories of the year in global enterprise IT. In addition to Apple's devices and IBM's custom apps, an absolute key to this deal will be telecommunications.

As we all know, what we call Information Technology (IT) in the US is generally referred to as Information and Communications Technology (ICT) throughout the world, demonstrating telco's importance to the whole enchilada.

Thus, we were fortunate to speak about the IBM/Apple deal recently with Robert Fox (pictured below), IBM's Global Industry Leader for Telecommunications Media & Entertainment.

Here's what we asked, and what he had to say:

Big Data Journal: Apple CEO Tim Cook mentioned "Big Data Analytics" as a key reason to do business with IBM. From your point of view and IBM's point of view, what strengths to you bring in this area?

Bob Fox: The Apple and IBM partnership is all about combining IBM's Big Data and Analytics capabilities with Apple's legendary consumer experience, hardware and software integration and developer platform.

IBM is the proven leader in Big Data and Analytics with more than 40,000 data and analytics client engagements that spans research and development, solutions, software and hardware. The analytics portfolio is made up of more than 15,000 analytics consultants, 4,000 analytics patents, 6,000 industry solution business partners, and 400 IBM mathematicians who are helping clients use Big Data to transform their business.

Over the last ten years, we have been applying these resources to solve mission critical challenges in sales, marketing, operations, fraud, security, and many other functions across the 17 industries on which we focus.

BDJ: Big Data is, obviously, nothing without strong telco to deliver it throughout enterprises and the world. What is IBM's vision and execution in the telco aspect of the IBM/Apple agreement?

Bob: While communications service providers (CSPs) are rethinking how new networks will be provisioned and managed in order to meet new traffic demands, they are also faced with the need to radically change the way networks are maintained and customers are serviced.

Some 76% of CSP enterprise customers report that they are not satisfied and are demanding faster and more efficient service. In the consumer segment, CSPs rank among the lowest in traditional measures of customer satisfaction, including NPS and advocacy.

BDJ: So how do you improve this?

Bob: Customer satisfaction can be drastically improved in this industry by giving mobile workers in the field access to real-time ticket management, service history or parts inventories in the palm of their hand.

To help restore telco's customer service reputation, IBM and Apple will develop more than 100 enterprise solutions, starting with apps for telecommunications field service personnel. These applications will allow CSPs to deliver the right services the first time, all at lower costs.

BDJ: Do have an estimate/projection on the amounts of Big Data than an individual enterprise may be collecting and analyzing? Do you have a global estimate on the growth of Big Data over the next few years?

Robert: Thanks to a proliferation of devices and the infusion of technology into all things and processes, the world is generating more than 2.5 billion gigabytes of data every day, and 80 percent of it is unstructured-everything from images, video and audio to social media and a blizzard of impulses from embedded sensors and distributed devices.

It is not atypical for a single CSP to collect data on tens of billions of events, yielding a petabyte or more of data to store and analyze--every day!

With the market for Big Data and Analytics estimated to reach $187 billion by 2015, organizations spanning many industries have become increasingly dependent on data-for recording their business transactions, managing their production lines and defining their growth strategies.

The emergence of Big Data is the phenomenon of our time; it is a new natural resource. It is fueled by the proliferation of devices, the rise of social media and the infusion of technology into all things and processes.

Contact Me on Twitter

More Stories By Roger Strukhoff

Roger Strukhoff (@IoT2040) is Executive Director of the Tau Institute for Global ICT Research, with offices in Illinois and Manila. He is Conference Chair of @CloudExpo & @ThingsExpo, and Editor of SYS-CON Media's CloudComputing BigData & IoT Journals. He holds a BA from Knox College & conducted MBA studies at CSU-East Bay.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Latest Stories
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). Download Slide Deck: ▸ Here In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discusse...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.