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Three Additional Flavors From the Cheesecake Factory(R) Now Available Online From Harry & David in Honor of National Cheesecake Day

The Cheesecake Factory(R) OREO(R) Dream Extreme Cheesecake, REESE'S(R) Peanut Butter Chocolate Cake Cheesecake, and Vanilla Bean Cheesecake Are Now Available Online Exclusively at HarryandDavid.com

MEDFORD, OR -- (Marketwired) -- 07/25/14 -- Harry & David, America's trusted gourmet gifting curator, continues to team up with The Cheesecake Factory Bakery Inc., and is excited to unveil three additional cheesecake flavors to Harry and David's online customer base to celebrate National Cheesecake Day on July 30. Just in time for the holiday, consumers can view and order from a selection of The Cheesecake Factory's delicious desserts at www.HarryandDavid.com/TheCheesecakeFactory and receive a flat rate shipping of only $9.95 by using the code "cakes". Harry & David and The Cheesecake Factory have been working together since November 2013, when Harry & David became the exclusive online retailer for the notable bakery.

No matter what your plans are for National Cheesecake Day, Harry & David and The Cheesecake Factory offer the perfect solution to your dessert needs. Twelve of The Cheesecake Factory's signature cheesecakes are available for ordering online. With its current selection, Harry & David offers a cheesecake for any person and every occasion. Each cheesecake is 6.75 inches in diameter, serves eight and is perfect for sharing. The Cheesecake Factory cheesecakes can be delivered in time for National Cheesecake day except for the new Vanilla Bean Cheesecake, which ships September 2:

NEW The Cheesecake Factory® REESE'S® Peanut Butter Chocolate Cake Cheesecake
Crafted with chunks of actual peanut butter cups, this rich chocolate peanut butter cheesecake is complemented by layers of fudge cake and salted caramel. It features peanut butter cream cheese rosettes and a layer of rough-chopped chocolate pieces along the outside edge. Retail price: $59.95

NEW The Cheesecake Factory® OREO® Dream Extreme Cheesecake
OREO® Dream Extreme Cheesecake, which features OREO® cookies baked into a rich cheesecake filling and topped with layers of fudge, OREO® cookie mousse, and decadent milk chocolate icing. Retail price: $59.95

NEW The Cheesecake Factory® Vanilla Bean Cheesecake
The sweet, creamy filling is crafted with real vanilla beans, topped with a rich layer of vanilla mascarpone mousse and whipped cream. Retail price: $44.95 (Not available to ship until September 2)

The Cheesecake Factory® Original
A classic cheesecake recipe with a perfectly prepared graham cracker crust, this rich and creamy cake is appropriate for any occasion. Retail price: $44.95

The Cheesecake Factory® Chocolate Mousse Cheesecake
This decadent chocolate cheesecake topped with a smooth Belgium chocolate mousse is the perfect gift for any chocolate lover 0n the list. Retail price: $44.95

The Cheesecake Factory® Tiramisu Cheesecake
This inventive cheesecake elevates the classic Italian dessert with a hint of espresso and beautiful presentation. Retail price: $44.95

The Cheesecake Factory® Pumpkin Cheesecake
Available from mid-October through the holiday season, this rich cheesecake pairs a favorite seasonal flavor with a pecan and whipped cream topping making it the perfect end to any family gathering. Retail price: $44.95

The Cheesecake Factory® Dulce de Leche Caramel Cheesecake
This cheesecake includes a flavorful vanilla and creamy caramel base topped with an elegant caramel design and whipped cream and caramel mousse. Retail price: $44.95

The Cheesecake Factory® Key Lime Cheesecake
With a tart citrus flavor and sweet cheesecake base, this delicious dessert puts a new twist on the classic summer sweet. Retail price: $44.95

The Cheesecake Factory® Lemon Raspberry Cream Cheesecake
This decadent dessert pairs raspberry-vanilla cake and raspberry ladyfingers with an enticing lemon cheesecake and lemon mousse. Retail price: $44.95

The Cheesecake Factory® White Chocolate Raspberry Truffl
This creamy cheesecake features ribbons of white chocolate with seedless raspberry swirls all in a moist chocolate crumb crust. Retail price: $44.95

The Cheesecake Factory® Ultimate Red Velvet Cake Cheesecake™
Alternating layers of red velvet cake and creamy cheesecake deliver decadent dessert that makes any occasion special. Retail price: $54.95

"We love celebrating every holiday and occasion here at Harry & David. National Cheesecake Day is no different," said Craig Johnson, CEO of Harry & David. "By offering The Cheesecake Factory® cheesecakes online, Harry & David is able to continue sharing gourmet and high-quality offerings for our beloved customers. A day that celebrates sweets is a great way to bring people together, and nothing says thank you for being a friend like a cheesecake!"

"Our agreement with Harry & David gives us the opportunity to allow everyone access to enjoy The Cheesecake Factory® cheesecakes and celebrate National Cheesecake Day," said Max S. Byfuglin, President of The Cheesecake Factory Bakery Inc. "We're also excited to introduce three of our most popular cheesecakes to Harry & David's lineup of our signature cheesecakes. In addition to the initial offerings, these additional cheesecakes are guaranteed to please anyone with a sweet tooth!"

Harry & David is America's largest multi-channel marketer of gourmet premium fruit gifts, fine chocolates, baked goods and confections, and carries home décor accessories as well. The Cheesecake Factory® cheesecakes and Harry & David's entire gift portfolio are available online at HarryandDavid.com. For the latest deals and specials from Harry & David, join the Facebook fan page, Facebook.com/HarryandDavid, or visit HarryandDavid.com.

About Harry & David

80 years ago, Harry and David Holmes turned their extraordinary pears into the perfect gourmet gift. You can still send our Royal Riviera® Pears as well as many other high quality fresh fruits, handpicked to our exacting standards in our 19 local orchards and in many other orchards around the world. We make it easy to send gourmet gift baskets and delectable fruits in addition to our many flavors of Moose Munch® Popcorn, chocolate dipped fruits, truffles and much more, most of which are made in our own kitchens from recipes honed over time. We handpack our gift baskets and exclusively designed gift boxes and top them off with a hand-tied bow. Then we deliver our specialty food gifts to arrive on time, in perfect condition. Guaranteed. Through our stores, wholesale, catalogs and websites, gourmet food and home gifts from Harry & David and its brands, Cushman's and Wolferman's, are designed for festive occasions, entertaining and enjoyment throughout the year. Harry & David is a trademark, service mark and DBA of Harry and David, LLC, Medford, Oregon. HarryandDavid.com

About The Cheesecake Factory

The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept. The Company operates 182 full-service, casual dining restaurants throughout the U.S. and Puerto Rico, including 170 restaurants under The Cheesecake Factory® mark; 11 restaurants under the Grand Lux Cafe® mark; and one restaurant under the RockSugar Pan Asian Kitchen® mark. Internationally, five The Cheesecake Factory® restaurants operate under licensing agreements. The Company also operates two bakery production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce approximately 70 varieties of quality cheesecakes and other baked products. In 2014, the Company was named to Fortune magazine's "100 Best Companies to Work For" list. To learn more about the Company, visit www.TheCheesecakeFactory.com.

OREO and the OREO Wafer Design are registered trademarks of Mondelēz International Group, used under license. The REESE'S trademark and trade dress are used under license.

The Cheesecake Factory® is a registered trademark of TCF Co. LLC.
Reese's® is a Registered Trademark of The Hershey Company and used under license.

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Media Contact:

DBC PR + New Media
Ruben Marinbach
[email protected]
202.292.4566

Harry & David
Rhonda Klug
[email protected]
541.864.2238

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