Welcome!

News Feed Item

More Secure Shopping Ahead

MISSION, KS -- (Marketwired) -- 07/25/14 -- (Family Features) Following several high-profile security breaches in recent years, consumers have more reason than ever to be concerned about their privacy when using debit and credit cards. Fortunately, an effort is underway to implement new technology across the United States that will better protect shoppers and their private information.

The Europay, Mastercard and Visa (EMV) card is widely used overseas and can be found in the United States. You may have an EMV card in your wallet without knowing it. In fact, according to EMVCo, 45 percent of the total payment cards in circulation globally include EMV chip technology. New guidelines being rolled out in the United States will hold banks or retailers that have not implemented this new security liable for fraud, so by late 2015, consumers can expect to see these changes closer to home.

What is EMV?
The Smart Card Alliance describes EMV as a set of specifications for smart card payments and acceptance devices that provide strong transaction security features and capabilities not possible with traditional magnetic stripe cards. The EMV chip in the payment card is an embedded microprocessor that keeps your money and financial information from falling into the wrong hands.

What makes EMV more secure?
EMV offers greater security than the traditional magnetic stripe debit or credit cards. An important distinction is that data is stored on a chip rather than the familiar magnetic stripe, making it nearly impossible to counterfeit an EMV card.

"As opposed to magnetic strip technology commonly used in credit and debit cards throughout the country, the EMV chip is extremely difficult to crack by hackers," said Philippe Benitez, vice president of business development for secure transactions for Gemalto, a digital security company that provides the EMV technology. "The card also contains a unique 'stamp' that prevents your personal and financial information from being used fraudulently in the event that your card is stolen or lost."

From a technology perspective, EMV boosts security through:

The chip: A smart card chip is a small computer (or microprocessor) that has its own data storage, processing power and application software.

A unique code: EMV cards generate a unique code that is validated by your bank for each transaction and cannot be re-used. A transaction using a fake card with stolen data couldn't happen at an EMV terminal because it wouldn't be able to generate the proper code.

Advanced cryptography: EMV security is based on strong cryptography, which is used to generate the unique transaction code that allows the terminal to authenticate the card.

How will EMV change my shopping experience?
Instead of swiping your card, now you'll "dip" your card into the payment terminal, holding it in place to allow the transfer of data. Shoppers should expect that this process will take slightly longer than the traditional quick swipe of a magnetic card. EMV technology also enables contactless payments, so shoppers may instead "tap" their contactless EMV cards, which are just as secure and speed up the check-out experience.

Card issuers (your bank or credit company) will determine whether you are required to enter a pin or sign to verify your purchase.

Initially, cards will include both EMV and magnetic stripe technology, so you can be assured your card will work whether the retailer has adopted the new system or not.

For more information about EMV and how it will affect your future card-based purchases, visit www.thatsemv.com or www.gemalto.com/emv.

About Family Features Editorial Syndicate
This and other food and lifestyle content can be found at www.editors.familyfeatures.com. Family Features is a leading provider of free food and lifestyle content for use in print and online publications. Register with no obligation to access a variety of formatted and unformatted features, accompanying photos, and automatically updating Web content solutions.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2645412
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2645415

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Traditional IT, great for stable systems of record, is struggling to cope with newer, agile systems of engagement requirements coming straight from the business. In his session at 18th Cloud Expo, William Morrish, General Manager of Product Sales at Interoute, will outline ways of exploiting new architectures to enable both systems and building them to support your existing platforms, with an eye for the future. Technologies such as Docker and the hyper-convergence of computing, networking and...
Today, we have more data to manage than ever. We also have better algorithms that help us access our data faster. Cloud is the driving force behind many of the data warehouse advancements we have enjoyed in recent years. But what are the best practices for storing data in the cloud for machine learning and data science applications?
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
As Cybric's Chief Technology Officer, Mike D. Kail is responsible for the strategic vision and technical direction of the platform. Prior to founding Cybric, Mike was Yahoo's CIO and SVP of Infrastructure, where he led the IT and Data Center functions for the company. He has more than 24 years of IT Operations experience with a focus on highly-scalable architectures.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, discussed how data centers of the future will be managed, how the p...
When applications are hosted on servers, they produce immense quantities of logging data. Quality engineers should verify that apps are producing log data that is existent, correct, consumable, and complete. Otherwise, apps in production are not easily monitored, have issues that are difficult to detect, and cannot be corrected quickly. Tom Chavez presents the four steps that quality engineers should include in every test plan for apps that produce log output or other machine data. Learn the ste...
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
Is it possible to migrate 100% of your data ecosystem to the cloud? Join Joe Caserta as he takes you on a complete journey to digital transformation mapping out on-prem data footprint and walking it to the cloud. Joe will also explain how the modern ecosystem supports Artificial Intelligence and will include business use cases to back each of his insights.
Your job is mostly boring. Many of the IT operations tasks you perform on a day-to-day basis are repetitive and dull. Utilizing automation can improve your work life, automating away the drudgery and embracing the passion for technology that got you started in the first place. In this presentation, I'll talk about what automation is, and how to approach implementing it in the context of IT Operations. Ned will discuss keys to success in the long term and include practical real-world examples. Ge...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...