|By Shelly Palmer||
|July 27, 2014 11:04 PM EDT||
It’s without a doubt the most expensive cup of coffee ever ordered.
Last year, someone paid more than $600,000 to share coffee with Apple CEO Tim Cook. To the person who won the bidding war: I hope you sipped your latte slowly. Every gulp ran you about 50 grand.
The coffee chat was sponsored by Charity Buzz, which raises money for great causes by allowing people to bid on once-in-a-lifetime opportunities. The proceeds from the Tim Cook fundraiser will benefit the Robert F. Kennedy Center for Justice and Human Rights.
Why would someone pay $600,000 for an hour with Tim Cook? Because a networking meeting with the right person can open doors never thought possible. That’s why it’s important for professionals to maximize every coffee chat, lunch date and after-work happy hour.
4 Essential Steps for the Perfect Networking Meeting
Step 1. Come prepared
Before you sit down to coffee, do your homework. If you’re meeting with a respected scientist, read one of her published works. If the person is in marketing, study up on a project he recently completed. Check them out on LinkedIn and see where they went to school; maybe you went to the same school. Always look for conversation talking points.
Step 2. Ask deep questions
Armed with the knowledge from your fact-finding mission, you’re ready to probe. Forget about typical questions like, “So what kind of work do you do?” Thanks to your research, you can drop something like this: “I saw your company just finished a big PR campaign with Pepsi. What was the most interesting part of that project for you?”
More next-level networking questions to ask
- What makes an employee valuable to you?
- Where do you think the industry is going? What are the trends in the market?
- What kinds of skills do young professionals need today?
- If you were me, just starting out in the job world, what do you wish you’d have known?
- Do you know of any trade groups, industry associations or networking opportunities I should check out?
For even more smart questions, check out Dennis Grubbs’ piece at Jobfully, which offers ‘job search intelligence software.’
Step 3. Cut to the chase
Once you and the person have exchanged life stories, it’s time for the golden rule of sales: ABC or ‘always be closing.‘ Come right out and say, “I’m hoping you can put me in touch with other people in our field who might be hiring.”
The secret to networking emails
Most people don’t mind sending out emails on your behalf, but no one loves to do it. It’s extra work that they’re not getting paid to do. You need to meet the person halfway. Say, “Feel free to copy me on your emails, and if the person responds, I’ll take it from there.”
Now, your networking partner knows all they need to do is send one email, and you’ll handle the rest. Aren’t you awesome.
Step 4. Wrap it up with a bow
Once the networking meeting ends, write a thank-you email before the end of the day. Under no circumstances can you forget that final step. Here’s what the person will think if you don’t send the email: “I just spent an hour of my precious time with someone who isn’t grateful.”
Need a little help writing the note? Below is a template. Remember, be specific and prove you were paying attention.
Thank you again for meeting with me today over coffee. It was really helpful to learn more about the work you do and the industry, in general. I think your Pepsi campaign is so interesting because I’m always looking for new and creative ways to use hashtags. I’ll make sure to keep an eye on that project.
Also, thanks so much for sending those networking emails on my behalf. If it’s OK, please ‘cc’ me on each one, and I’ll make sure to respond when necessary.
Thanks, and have a great day!
An effective networking meeting can change your life forever. To give yourself the best odds, do your homework, ask great questions,‘always be closing,’ and remember the thank-you note.
Oh, and don’t forget to finish your coffee.
It may not cost $600,000, but every cent counts.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
May. 25, 2016 10:45 PM EDT Reads: 2,585
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
May. 25, 2016 10:30 PM EDT Reads: 1,878
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
May. 25, 2016 10:00 PM EDT Reads: 1,064
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
May. 25, 2016 10:00 PM EDT Reads: 884
The pace of innovation, vendor lock-in, production sustainability, cost-effectiveness, and managing risk… In his session at 18th Cloud Expo, Dan Choquette, Founder of RackN, will discuss how CIOs are challenged finding the balance of finding the right tools, technology and operational model that serves the business the best. He will discuss how clouds, open source software and infrastructure solutions have benefits but also drawbacks and how workload and operational portability between vendors...
May. 25, 2016 09:00 PM EDT Reads: 1,770
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
May. 25, 2016 08:30 PM EDT Reads: 1,213
As machines are increasingly connected to the internet, it’s becoming easier to discover the numerous ways Industrial IoT (IIoT) is helping to shape the business world. This is exactly why we have decided to take a closer look at this pervasive movement and to examine the desire to connect more things! Now if you need a refresher on IIoT and how it is changing the world, take a moment and listen to Greg Gorbach with ARC Advisory Group. Gorbach believes, "IIoT will significantly change the worl...
May. 25, 2016 08:00 PM EDT Reads: 1,828
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
May. 25, 2016 07:00 PM EDT Reads: 1,056
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
May. 25, 2016 06:00 PM EDT Reads: 1,887
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
May. 25, 2016 05:45 PM EDT Reads: 486
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
May. 25, 2016 05:00 PM EDT Reads: 1,723
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
May. 25, 2016 04:45 PM EDT Reads: 951
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
May. 25, 2016 04:00 PM EDT Reads: 1,194
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
May. 25, 2016 03:45 PM EDT Reads: 2,124
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
May. 25, 2016 02:45 PM EDT Reads: 1,442