|By Shelly Palmer||
|July 27, 2014 11:04 PM EDT||
It’s without a doubt the most expensive cup of coffee ever ordered.
Last year, someone paid more than $600,000 to share coffee with Apple CEO Tim Cook. To the person who won the bidding war: I hope you sipped your latte slowly. Every gulp ran you about 50 grand.
The coffee chat was sponsored by Charity Buzz, which raises money for great causes by allowing people to bid on once-in-a-lifetime opportunities. The proceeds from the Tim Cook fundraiser will benefit the Robert F. Kennedy Center for Justice and Human Rights.
Why would someone pay $600,000 for an hour with Tim Cook? Because a networking meeting with the right person can open doors never thought possible. That’s why it’s important for professionals to maximize every coffee chat, lunch date and after-work happy hour.
4 Essential Steps for the Perfect Networking Meeting
Step 1. Come prepared
Before you sit down to coffee, do your homework. If you’re meeting with a respected scientist, read one of her published works. If the person is in marketing, study up on a project he recently completed. Check them out on LinkedIn and see where they went to school; maybe you went to the same school. Always look for conversation talking points.
Step 2. Ask deep questions
Armed with the knowledge from your fact-finding mission, you’re ready to probe. Forget about typical questions like, “So what kind of work do you do?” Thanks to your research, you can drop something like this: “I saw your company just finished a big PR campaign with Pepsi. What was the most interesting part of that project for you?”
More next-level networking questions to ask
- What makes an employee valuable to you?
- Where do you think the industry is going? What are the trends in the market?
- What kinds of skills do young professionals need today?
- If you were me, just starting out in the job world, what do you wish you’d have known?
- Do you know of any trade groups, industry associations or networking opportunities I should check out?
For even more smart questions, check out Dennis Grubbs’ piece at Jobfully, which offers ‘job search intelligence software.’
Step 3. Cut to the chase
Once you and the person have exchanged life stories, it’s time for the golden rule of sales: ABC or ‘always be closing.‘ Come right out and say, “I’m hoping you can put me in touch with other people in our field who might be hiring.”
The secret to networking emails
Most people don’t mind sending out emails on your behalf, but no one loves to do it. It’s extra work that they’re not getting paid to do. You need to meet the person halfway. Say, “Feel free to copy me on your emails, and if the person responds, I’ll take it from there.”
Now, your networking partner knows all they need to do is send one email, and you’ll handle the rest. Aren’t you awesome.
Step 4. Wrap it up with a bow
Once the networking meeting ends, write a thank-you email before the end of the day. Under no circumstances can you forget that final step. Here’s what the person will think if you don’t send the email: “I just spent an hour of my precious time with someone who isn’t grateful.”
Need a little help writing the note? Below is a template. Remember, be specific and prove you were paying attention.
Thank you again for meeting with me today over coffee. It was really helpful to learn more about the work you do and the industry, in general. I think your Pepsi campaign is so interesting because I’m always looking for new and creative ways to use hashtags. I’ll make sure to keep an eye on that project.
Also, thanks so much for sending those networking emails on my behalf. If it’s OK, please ‘cc’ me on each one, and I’ll make sure to respond when necessary.
Thanks, and have a great day!
An effective networking meeting can change your life forever. To give yourself the best odds, do your homework, ask great questions,‘always be closing,’ and remember the thank-you note.
Oh, and don’t forget to finish your coffee.
It may not cost $600,000, but every cent counts.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Nov. 26, 2015 04:00 PM EST Reads: 374
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
Nov. 26, 2015 03:30 PM EST Reads: 519
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Y...
Nov. 26, 2015 03:30 PM EST Reads: 440
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
Nov. 26, 2015 03:15 PM EST Reads: 514
We are rapidly moving to a brave new world of interconnected smart homes, cars, offices and factories known as the Internet of Things (IoT). Sensors and monitoring devices will touch every part of our lives. Let's take a closer look at the Internet of Things. The Internet of Things is a worldwide network of objects and devices connected to the Internet. They are electronics, sensors, software and more. These objects connect to the Internet and can be controlled remotely via apps and programs. ...
Nov. 26, 2015 02:15 PM EST Reads: 495
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Nov. 26, 2015 01:00 PM EST Reads: 286
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving t...
Nov. 26, 2015 01:00 PM EST Reads: 386
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Nov. 26, 2015 12:00 PM EST Reads: 144
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
Nov. 26, 2015 11:30 AM EST Reads: 117
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Nov. 26, 2015 11:00 AM EST Reads: 441
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
Nov. 26, 2015 11:00 AM EST Reads: 119
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Nov. 26, 2015 10:00 AM EST Reads: 283
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Su...
Nov. 26, 2015 09:45 AM EST Reads: 365
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
Nov. 26, 2015 09:30 AM EST Reads: 371
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Nov. 26, 2015 09:00 AM EST Reads: 475