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15% of Very Small Businesses Operate Without a Logo
|By Business Wire
|July 28, 2014 08:02 AM EDT
International Group (NASDAQ:EIGI), a leading cloud-based platform
solutions provider helping small and medium-sized businesses succeed
online, today released findings from a survey of 491 Very Small Business
(VSB) subscribers within the total Endurance subscriber base. Endurance
defines VSBs to be small businesses employing five or fewer employees.
The survey explored the use of logos among very small businesses and how
often they design and refresh their logos.
The results revealed that very small businesses may be struggling to
design impactful logos given their limited budgets. The survey found
15% of VSBs have no logo at all
56% of VSBs designed their own logo
26% of respondents admitted they are ‘very’ or ‘somewhat’ likely to
change their logo within the next six months
“A standout logo and impressive web presence are important parts of
building a brand even at the very early stages of building a business,”
said Michael Kesselman, EVP, Innovation and Strategy at Endurance. “We
believe every business should be able to affordably and easily create a
branded presence. In the past, companies might have thought they had to
spend a lot on branding and logo design, which meant that they would
have been hesitant to rebrand or even refresh their brand. Our MOJO
Marketplace tools help to deliver professional logos and graphics at any
Marketplace, an Endurance brand delivering themes, plugins and
professional services, offers a variety of logos and graphics – aimed at
getting affordable branding options into the hands of small business
owners. From logo design to business cards and font sets, graphics are
easily downloadable, customizable and now, available to the majority of
Endurance brands. MOJO Marketplace recently integrated with the
Endurance brands iPage,
– making it easier for the small business owner to refresh their brand,
install add-ons, and purchase themes.
“When thinking about logo design, it’s best to keep it simple,” said
Kesselman. “Small business owners should choose a design that has
staying power, but it’s important to be open to small iterations over
time. Brands may need to refresh their logo as the company evolves,
expands, and takes on new audiences – just don’t lose sight of what
makes your brand recognizable – whether it’s a signature color or
Tips for refreshing a logo:
Ask your audience – Social media makes it easy to
communicate directly with customers. Engage them in the process by
asking for input and even judging potential designs.
Keep it simple – A complete brand overhaul may alienate
customers, so less is more when it comes to a refresh. Focus on one or
two elements and make subtle changes.
Communicate the change – to avoid confusion, the refresh should
be consistent at every touch point for customers. Ensure a seamless
experience by communicating the change with employees and updating
To learn about MOJO Marketplace’s branding products visit mojomarketplace.com/graphics.
View additional VSB Exploration responses from the latest infographic.
About MOJO Marketplace
Founded in 2010 in Salt Lake City, MOJO Marketplace is the brainchild of
J.R. Farr and Brady Nord. MOJO Marketplace uses a proprietary network of
approximately 2,500 application developers to deliver innovative themes,
code, graphics and services to users of popular open-source
applications, including WordPress, Joomla and several shopping carts.
MOJO Marketplace is an Endurance company acquired in 2012.
About Endurance International Group
Endurance International Group is a leading provider of cloud-based
platform solutions designed to help small and medium-sized businesses
succeed online. Endurance serves over 3.6 million subscribers through a
family of brands that includes Bluehost, HostGator, Domain.com, FatCow,
iPage, BigRock and MOJO Marketplace. Endurance is headquartered in
Burlington, Massachusetts, has a presence in Asia and the Americas, and
employs over 2,600 people. Endurance provides a comprehensive suite of
over 150 products and services that includes web presence and mobile
sites, email and eCommerce solutions, as well as more advanced
offerings, such as SEO services, scalable computing, security, storage
and backup, online marketing and productivity solutions. For more
information, visit www.endurance.com.
Endurance International Group and the compass logo are trademarks of The
Endurance International Group, Inc. Other brand names of Endurance
International are trademarks of The Endurance International Group, Inc.
or its subsidiaries.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140728005069/en/
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